AutoBeta(AutoBeta.net)11/04 Report--

Zhou Hongyi, the founder of the group, said in the video posted on his Weibo on Nov. 3: in the future, as a senior veteran product manager, he will lead the product team to go deep into the car, which is conducive to the omni-directional power of digital technology in intelligent cockpit, intelligent cockpit, self-driving, car Internet security and other aspects. Make the car a benchmark for safety, really build cars for the people, bring users safer and easier to use popular smart cars, and put an end to luxury car hegemony.

On May 10, the group announced on its official Weibo that it would enter the smart car field in partnership with Nawei Automotive. On May 11, Zhou Hongyi said at the smart car strategic communication meeting of the Group: the purpose of cooperation between 360and Nezha is not to make luxury cars, but to make smart new energy vehicles that people think they can afford. They want to make cars of about 100000 yuan. In the future, there is no difference between the human-computer interaction experience of smart cars worth about 100000 yuan and Maybach 2 million. It said that the car to be made may not be expensive, it may be about 100000 yuan, but it will not be a toy car. To make a real SUV, no matter 1 million Mercedes-Benz, 2 million Maybach, or a new smart car with 100000 yuan, human-computer interaction can make no difference. As for why to build national smart cars less than 150000, Zhou Hongyi said that the main reason is that the volume in this price range accounts for about 70% of the total sales of the automobile industry. "if this market is not opened, that means that smart electric cars will always be niche products."

It is not difficult to see that from Zhou Hongyi's slogan of "serving the people", the cooperation between 360 and Nezhan mainly takes the middle-and low-end market as the entry point. From the perspective of product matrix, three models of N01, N01, and V are on sale, while the V Pro is officially launched on November 3, with two versions of the new car with 401km mileage under NEDC operating conditions, with official guidance prices of 76900 yuan and 80900 yuan respectively after subsidies. Zhang Yong, co-founder and CEO of Nezha Automobile, said at the V Pro press conference that "100, 000 yuan can also make a good smart car." It is worth noting that under the background of the continuous upsurge of the domestic new energy vehicle market, the sales volume of Naha car has also achieved a substantial increase. According to relevant data, the delivery volume of Nahu was 8107 vehicles in October, an increase of 294% over the same period last year, ranking second in the delivery volume of new car-building forces; the total number of vehicles delivered from January to October was 49534, an increase of 398% over the same period last year; with the launch of Nagai V Pro, the delivery volume of Nahu cars may usher in a new high.

At present, new energy vehicles have become a tuyere, and more and more enterprises begin to build cars, hoping to share a bowl of soup in this huge market. However, in terms of the current new energy vehicle market, most of the market share is occupied by Tesla, BYD, Xilai, ideal, Xiaopeng and so on, while the rear car brands have been withdrawn one after another. although there will be more and more brands to appear in the automobile market, but for these brands, they all need to have a certain financial strength, and 360th hand in hand can Nahu end the situation of luxury car hegemony. This has yet to be verified by the market.

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