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2024-11-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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According to media reports, Xiaopeng Motor has recently changed its previous sales mode and adjusted lead store sharing to regional sharing, which aims to promote more transactions and achieve the monthly delivery target of 15000 vehicles put forward earlier by he Xiaopeng, chairman of Xiaopeng Automobile. Xiaopeng Motor responded to the news and said it would not comment.
A salesperson from Xiaopeng Automobile Store said in an interview with the media: before and after the arrival of P5 in October, the sales leads of many stores can be shared with other stores in the region. For example, if a user goes to a store in Chaoyang District to see a car, as long as he leaves his contact information, the store in Fengtai District can also contact him, which was not possible before. In addition, another user told the media that he had gone to the store to see the Xiaopeng P7, but a few days later several other stores also called to ask him to test drive.
Of course, Xiaopeng Motor has adopted regional sharing, which can indeed enable Xiaopeng Motor's sales leads to be shared to more stores, but also increase communication with potential users, thus improving sales opportunities. However, it is also necessary to keep a good balance so as not to cause trouble to some potential users.
He Xiaopeng said earlier that the overall sales of new energy vehicles this year are slightly higher than we expected, and based on the current sales momentum, we are more confident about the growth of the penetration rate of new energy vehicles in the industry in 2025. By 2025, new energy vehicles are expected to account for more than 35% of new car sales in China. At a conference call on Xiaopeng's second-quarter results, Xiaopeng said it plans to achieve its monthly delivery target of 15000 vehicles by the end of 2021.
Earlier, due to the lack of millimeter wave radar, Xiaopeng also implemented the delivery plan of "delivering the vehicle first and then replenishing the radar". Xiaopeng said that due to the shortage of millimeter wave radar supply, thus affecting the production and delivery time of Xiaopeng car P5, users are given two delivery options: one is to wait for the car to be picked up, not the rights and interests, and to be delivered sequentially; the other is to choose software rights and interests, sign a supplementary agreement and deliver sequentially, and it is expected to start reloading radar in batches on March 31, 2022. It is not difficult to see that the continuous shortage of chip supply has also had a certain impact on Xiaopeng Motor.
At present, although Xiaopeng has delivered more than 10,000 vehicles for two months in a row, considering that the current limited supply of millimeter wave radar also has a certain impact on production capacity, Xiaopeng will still face a big test if it wants to reach the monthly delivery volume of 15000 vehicles in 2021. According to relevant data, Xiaopeng delivered 10138 cars in October, up 23.3% from January to October, an increase of 289% over the same period last year.
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