AutoBeta(AutoBeta.net)11/08 Report--

Recently, Mr. Shen, a Hangzhou car owner, reported to the media that he had booked a Sena at the Guangzhou Automobile Toyota 4S store in Dongchang, Hangzhou. When the Sina was not on the market at that time, the 4S store paid a deposit of 5,000 yuan, and the 4S store made a note at the back of the order of intention to order the car. The order enjoys the first source of cars without price increase or decoration. However, the 4S store now tells itself that it needs a price increase in order to raise the car.

According to the description of Mr. Shen, the owner of the car, he ordered Toyota's domestic Sena with a price of 405800. At that time, the 4S store promised not to increase the price and not to add decoration, but now when the car has been on the market and is about to pick up the car, Mr. Shen asked the 4S store about the car pick-up. I didn't expect the 4S store to say that the car needs to be increased. The specific price increase rate of 4S was not disclosed, but Mr. Shen said that many car owners revealed that the price increase was between 50,000 yuan and 70,000 yuan.

From the purchase intention list provided by the car owner Mr. Shen, we can see clearly that the 4S store does indicate on it that this order enjoys the first batch of cars, and if the customer is not satisfied with the configuration and price, the deposit can be fully refunded, this order enjoys no price increase, no decoration and other words.

Subsequently, the manager of the 4S store also said that what he signed with the customer at that time was a "bill of intent" for the purchase of a car, which was not a formal car purchase contract and could not be used as a formal car purchase contract. The 4S manager did not respond to the question of why the 4S store staff marked "no price increase, no decoration" on the bill of intent, but now it has become a question of price increase and car lift. It said that for the car owner Mr. Shen to buy the Toyota race that requires price pick-up issues will be followed by a separate communication with the car owner Mr. Shen, it is not convenient to disclose. In the future, we will continue to pay attention to the follow-up of this incident.

It is worth noting that when Sina was not on the market earlier, some users reflected to the media that they booked a car at the local Guangzhou Automobile Toyota 4S store in Hebei, and the salesperson said that Toyota Sina could sign a price increase of 60,000 at any time to raise the car as soon as possible. The price increase of 20,000 to 30,000 can only continue to wait and see. It is understood that the domestic Toyota Sena officially launched on October 30, the new car launched a total of 6 models, the price range is 309800-405800 yuan. As for the issue of price increase in the Sena terminal market, a public relations official from Guangzhou Auto Toyota told the media that the price increase in Sina on the market is an independent behavior of dealers and has nothing to do with the main engine factory.

In fact, the price increase is not only happening to Toyota, under the influence of the lack of core, perhaps the most direct way to pick up the car quickly is to increase the price. For the terminal car price increase problem, the vast majority of consumers are still disgusted, but there are also many consumers are willing to increase prices and cars, after all, can not escape the law of true incense. Of course, this in itself is a question of "one is willing to fight and the other is willing to suffer". When there are price increases and car increases in the terminal market, they can choose to accept or not to accept them, but they can only raise the question sooner or later. Some people in the industry have also pointed out that the reason for the short-term price increase may be due to the low initial capacity planning and insufficient supply of products, but the market demand is high and pricing will rise. After the production capacity climbs, the price increase in Sena will also be alleviated.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat