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Recently, screenshots of a Lincoln 4S shop sales circle in Shenzhen circulated online show that Lincoln's brand-new sedan ZEHYR has accepted reservations and is expected to sell for 250,000 - 350,000 yuan. It should be noted that the estimated selling price of 250,000 - 350,000 yuan does not mean the final selling price, but there is a certain reference value. It is understood that Lincoln ZEHYR production version will be held on the 19th Guangzhou International Auto Show officially unveiled.

At the Shanghai International Auto Show in April, the Lincoln ZEHYR concept version was launched. From the appearance of the concept version, Lincoln ZEPHYR adopts a dot polygon front air intake grille, equipped with through-type LED daytime running lights, and the headlight groups on both sides merge with the grille. From the side, the slender waistline runs through to the rear, and the slip-back body looks very sporty. At the rear of the car, the new car adopts a through-type tail lamp group. In terms of size, Lincoln ZEPHYR has a length, width and height of 4968/1887/1482mm and a wheelbase of 2930mm respectively, which is similar to Mercedes-Benz C-Class. Audi A4L, BMW 3 Series and other models have certain advantages.

On the interior side, the new car will use the latest human-computer interaction system Constellation, which gives the center console a through-screen design, with LCD screens from the main driver's position to the co-driver's position. The new car also features a dual-spoke multi-function touch steering wheel with a lever-type electronic shift mechanism in the center aisle, giving the new car a sense of technology. In terms of power, the new car is equipped with an oil-electric hybrid system composed of a 2.0T turbocharged engine and a 2.0L engine, and the transmission system will match an 8-speed manual self-contained gearbox.

In fact, Lincoln ZEHYR is not a brand new model, the name has been applied to Lincoln models as early as the 1930s. In 2007, Lincoln ZEHYR was renamed Lincoln MKZ in the context of Lincoln's new naming method, which continues to this day. Now, Lincoln once again launched a new name, MKX, MKT and other model names will no longer be used, and Lincoln ZEPHYR can be regarded as the new name of the new MKZ.

At present, if Lincoln ZEHYR is priced between 250,000 and 350,000 yuan, there is still a certain product competitiveness. As a reference, the price of MKZ sold by import is 255,800 - 369,800 yuan, which conforms to the price range of 250,000 - 350,000 yuan. According to the luxury cars sold in the range of 250,000 - 350,000 yuan, BMW 3 Series, Audi A4L and Mercedes-Benz C-Class have been fighting in the domestic market for a long time. The starting prices of these three models have basically reached 300,000 yuan, but brand awareness is still one of the important standards for consumers to buy cars. In addition, reference Cadillac CT5 (27.97- 341,700 yuan), Volvo S60 (29.69- 384,900 yuan), Janice G70 (24.98- 355,000 yuan), DS9 (24.99- 339,900 yuan) are potential competitors.

Since Lincoln realized domestic production, three domestic models of adventurer, aviator and navigator have been launched for six consecutive years, and their sales volume in China has increased by leaps and bounds. The latest data shows that Lincoln sales in China exceeded 9000 vehicles in October, up 23% year-on-year, and the cumulative sales volume in the previous October exceeded 75000 vehicles, up 60% year-on-year. With the mass production of the brand-new Lincoln sedan, it will further compete in China in the future to seize market share.

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