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On November 19th, the annual Guangzhou International Auto Show will open with great fanfare. As the last Class An auto show in 2021, carrying the development plans of major car brands next year, many new car brands and blockbuster models have chosen to be released and listed at the auto show. Consistent with the first Class An auto show in 2021, Guangzhou Auto Show will be a "carnival" for new energy vehicles.

After WEY and tanks, another high-end salon brand of Great Wall Motor is about to be unveiled at Guangzhou Motor Show. Sharon Motor's booth at the Guangzhou Auto Show is also very special, sharing a showroom with traditional luxury brands such as Volvo, Cadillac, Lincoln and Jaguar Land Rover, somehow conveying its high-end market position. According to Sharon Motors, its first product is a luxury pure electric car, equipped with four lidars to achieve full laser view coverage, as well as Dayu battery technology. The new car will be launched at the Guangzhou Auto Show and is scheduled to go on sale in 2022. It is worth noting that Great Wall Motor will no longer own SUV, and Great Wall Motor will enter the car market with the launch of Sharon Automobile products.

With the launch of Salon, Great Wall Motors will have six major car brands in the future, including Harvard, Euler, Great Wall, Wei Brand, Tank and Salon, all of which are positioned as high-end luxury. At the Guangzhou Auto Show, the tank brand positioning high-end off-road will open the pre-sale of the tank 500. at present, only the tank 300 model is on the market, but it has been announced that there are five models, including tank 300, tank 400, tank 500, tank 700, tank 800. As for the WEY brand, it will also be unveiled in a number of models, including macchiato, latte, dream come true and so on.

In addition to salon cars, Feifan cars owned by SAIC Group will also participate in the exhibition for the first time. It should be noted that Feifan Automobile is not a brand new car brand, it is renamed from SAIC R. It is understood that Feifan Automobile will announce the name of the ES33 mass production model at the Guangzhou Auto Show. In addition, SAIC Zhiji, which also locates high-end intelligence, will bring three models: Zhiji L7, Zhiji LS7 and Zhiji AIRO, of which the Zhiji L7 has announced a pre-price of 408800 yuan at the Shanghai Auto Show, and its mass production interior layout has also been made public recently.

Next to Zhiji Automobile is Lantu Automobile, which is owned by Dongfeng Motors. This is also the first time that Lantu Automobile has participated in the Guangzhou Motor Show. It is understood that in addition to the Lantu FREE, which has been mass-produced and delivered, there is also a brand new pure electric MPV model, which will be marked against Toyota Elfa. The latest data show that the delivery volume of Lantu FREE in October was 1006, and the cumulative delivery volume this year has reached 2322.

The above car brands are basically participating in the Guangzhou Auto Show for the first time. In addition to the above car companies, some car companies have set up separate booths for new energy vehicle brands, such as Chery New Energy and Euler Automobile. Some people in the industry said that car companies set up separate booths for new energy sub-brands, which precisely reflects that under the spring tide of intelligent electrification, traditional car companies begin to pay more attention to the new energy field.

It can be seen that the above brands are basically located at the high end, and basically committed to the new energy market, this situation is also very prominent in overseas brands, traditional luxury brands are busy with the transition to electrification. In the lineup of BMW exhibitors, the mass production versions of BMW IX and i4 will be displayed together. Mercedes-Benz EQ family of two new pure electric EQA and EQB will announce the final price, further enrich the EQ family product camp. FAW-Audi and SAIC Audi will display Q4 e-tron and Q5 e-tron on their own booths, of which Q5 e-tron will be pre-sold.

This is true of the BBA brand, and the second-tier luxury brand is no exception. It is understood that Volvo will launch the first pure electric sedan SUV C40, which will be sold in the domestic market by imported direct sales, Cadillac's first pure electric model LYRIQ will appear in public view for the first time, Lincoln will launch the first domestic car Zephyr, and Infiniti's third mass production model, QX60, will also be unveiled at Guangzhou Auto Show. It is not difficult to see that this is not only a new energy "struggle", but also a luxury brand market "struggle".

From the perspective of the current new energy pattern in the domestic market, the car-building new power brands based on NIO, Xiaopeng and ideal occupy most of the market share. At the Guangzhou Auto Show, these new brands were not idle, but still brought a lot of blockbuster products. Xiaopeng Motor, for example, will unveil its second SUV at the Guangzhou Auto Show, positioning the medium and large SUV, which is expected to cost between the P7 normal version and the P7 Peng wing version, that is, 30-400000 yuan, equipped with advanced autopilot system and lidar, and can support XPILOT 4.0.

As one of the car brands, Weimar will bring its first car, the M7, and open its interior for the first time. It is understood that the Weima M7 is equipped with three autonomous zoom high-precision super-vision lidars, which can dynamically adjust the frame rate and resolution. According to the positioning of the Weima M7 high-end pure electric sedan, the new car will compete with ET7 and Zhiji L7.

Unfortunately, as a leader in the electric car market, Tesla did not participate in the Guangzhou Auto Show. Throughout 2021, Tesla only participated in the Shanghai auto show. After the rights incident, Tesla was absent from the Chengdu auto show and Guangzhou auto show. I don't know whether the reason for Tesla's absence from the auto show is related to the fear of rights incidents. However, in fact, Tesla's participation in the exhibition is of little significance. With brand awareness, he sells directly and does not worry about selling. He does not need a car show to enhance his fame at all.

In addition, the same is true of Hengchi, which participated in the Shanghai auto show in April and appeared at the auto show for the first time since it was announced, but since then its share price has plummeted, coupled with the parent company's deep debt crisis, Hengchi is also absent from the auto show. Even if mass-produced cars have been declared by the Ministry of Industry and Information Technology, the future is still uncertain.

Under the influence of chips, the domestic automobile market has declined continuously, but new energy vehicles have shown blowout growth. According to data from the Federation of passengers, sales in the domestic narrow-sense passenger car market in October 2021 were 1.714 million, down 14.0% from the same period last year, but sales of new energy vehicles continued to rise, with sales of 317000 new energy narrow-sense passenger vehicles in October, an increase of 138.1% over the same period last year. From the camp of Guangzhou Auto Show, it is not difficult to see that new energy has become the mainstream of this auto show, high-end new energy brands have been launched or independently, and the competition between independent brands and international brands has gradually changed from fuel vehicles to new energy vehicles. with the release and listing of these models, the competition in the new energy market will be more fierce in the future, and the survival of the fittest will be more obvious.

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