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Recently, a Mr. Zhang from Taizhou reported to the media that on the evening of Singles' Day, he entered the Douyin studio of Wuling Hongguang's flagship store and bought a car at half price. But then, the customer service said he needed to shoot another link before he could pick up the car.

Mr. Zhang said that because he often left messages under Douyin, he interacted on the live broadcast. On that day, the editor-in-chief called himself and told himself to shoot the link quickly, saying that he had been photographed by others. Mr. Zhang said that at that time, he thought he had won the lottery, and then he clicked on the link to see that the link inside was a Wuling Hongguang MINIEV with a price tag of 24300 yuan, which was marked as a car coupon, exclusive to the studio, and full free delivery. The original price of this Wuling Hongguang MINIEV is 48600 yuan, but the purchase link that night shows 24300 yuan. This price is equivalent to half price. Mr. Zhang thought he had won the lottery and hurriedly paid the money.

Afterwards, he took the initiative to contact the customer service to pick up the car. But the customer service said that Mr. Zhang still needs to shoot another link, because what has just been photographed is a split link. Mr. Zhang said that it clearly said that it was 24300 yuan, and it was a car coupon with free delivery. I didn't write what the deposit coupon was, nor did I say half of it, so I refused to shoot the link again.

Mr. Zhang said, "this is the thing you are photographing. Just click on this thing and send it to me." As for the real situation of this matter, is it a mistake made by the link staff, or is there a fraud in itself, luring consumers to shoot a link first, and then tell him to shoot a second link? Judging from the purchase screenshot provided by Mr. Zhang, he did get the link to the car coupon at half the price.

Subsequently, in response to Mr. Zhang's feedback, the staff of Wuling Hongguang studio said: at that time, Mr. Zhang was called in the studio, and he was told that this link needs to be filmed again and again. Because this link is a split link. It is for users with a limit of 30,000 yuan to split two more than 20,000 links. As for why the title of the link should be a coupon for the whole car, it said: there is no 24300 of this link. Mr. Zhang asked us to give it to him. And also told Mr. Zhang that if this link is filmed only once, it will not work.

In response to the response from the Wuling Hongguang staff, Mr. Zhang said: he did not say that there was a payment limit in the studio, nor did he hear the editor-in-chief say that he would shoot the link twice. Both sides hold their own views on this matter. Subsequently, the relevant person in charge of Douyin platform investigated the playback in the studio and verified that because the user had a limit on the amount of payment, the merchant gave it a special shot link in the studio, divided it into 1/2 of the money, and took two orders to issue an order. After the link is on, the anchor also shouts twice in the studio, and the user sends out the name of the order and tells him to shoot twice on the 5th link. As for the playback link of the live broadcast at that time, the platform said that it was not convenient to provide it to the media, and said that if Mr. Zhang had any objection, he could safeguard his rights through judicial channels.

But with regard to this matter, Mr. Zhang still thinks that Wuling Hongguang is suspected of being misleading, and it has reflected the matter to the Market Regulatory Authority, and we will continue to pay attention to the follow-up situation.

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