AutoBeta(AutoBeta.net)11/18 Report--

On November 17th, the second new car of Lantu Automobile was released, which was positioned as a large luxury MPV and named "Dreamer". It is understood that the car's body-in-white has been offline in the factory and will be available for delivery by the middle of next year at the earliest.

Appearance: the front face adopts "vertical waterfall" design, and the headlights on both sides are dot matrix combination headlights. The LED daily light belt along the headlamp runs through the whole front of the car, and the Lantu LOGO in the middle can be lit with the headlamp to enhance the recognition of the vehicle. Both sides of the front bumper are also equipped with a large area of black mesh hole design, the front face as a whole gives people a strong sense of impact. Size: the body size of Lantu Dreamer is 5315*1980*1810mm and the wheelbase is 3200mm.

Interior decoration: the dreamer continues the family design style of Lantu, with three-screen design. The interior is mainly matched with white and blue. In terms of vehicle seats, it adopts the layout of 2x2 + 3 seats, and there is a customized version of 2x2 with four seats. Power: based on ESSA's native smart electric architecture, the new car will provide both pure electric and extended range hybrid power for consumers to choose from, and is equipped with L2 + intelligent driving assistance system to support the whole vehicle OTA.

As for the price, it has not been officially announced, and the price is expected to be announced at the Guangzhou Auto Show. "Dreamer" is located in the high-end luxury MPV model, the official given the title of "the world's first large luxury electric MPV", presumably the price will not be very low. Competition: dreamer's competitors will bid on Buick GL8, Toyota Elfa and other MPV models. According to the data, Buick GL8 sold 12969 vehicles in October and Elfa sold 1232 in October.

At present, there is only one Lantu FREE on sale, and the Lantu FREE has two power models, the pure electric version and the extended range version, which are priced at 333600 yuan and 313600 yuan respectively. As a new high-end electric Lantu, the performance in the market is not satisfactory. According to relevant data, the delivery volume of Lantu FREE in September 2021 is 908 vehicles, and the cumulative delivery volume of Lantu FREE is 1316 vehicles since it started delivery in August this year.

For Lantu car dreamer, CEO Lu Fang once said: "as the world's first large-scale luxury electric MPV, Lantu MPV will further improve the layout of the brand's product line, and it will also raise the ceiling of the Chinese brand MPV and become a new choice for luxury MPV users. Perhaps Lantu also realized that it is not enough to rely on one product alone, and the launch of the new MPV model can better carry out the layout of market segmentation.

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