AutoBeta(AutoBeta.net)11/19 Report--

On November 19, Tank 500 officially opened pre-sale at Guangzhou Auto Show. The new car was launched in three versions: business version, sports version and customized version. The new car provides 5-seat and 7-seat models for consumers to choose from. Specifically speaking, the business version and sports version are launched four models, the pre-sale price range is 335,000 yuan-363,000 yuan. The customized version is only one model with a pre-sale price of 395,000 yuan. In addition, the tank 500 also launched the Black Samurai version, pre-sale limited to 500 units, pre-sale price of 365,000 yuan. The official stressed that the tank APP is the only pre-sale channel, the price is completely transparent, all the products of the tank will be fixed on the APP, there will be no dealer price increase situation, the brand has strict control over dealers.

On August 29, at the Chengdu Auto Show, the tank brand unveiled two brand-new SUVs, including the Tank 500. From the appearance point of view, tank 500 emphasizes hard off-road style more, the front face adopts large size hexagonal air intake grille, and adds thicker chrome decoration around for decoration, the grille interior uses banner type bright chrome strip, tank brand LOGO is placed in the middle of the front air intake grille, two straight lines raised on the hood seem to be two muscle lines, improve the overall brand recognition. The tank 600 uses a lot of straight lines on the side of the body, and the waist line outlines a full sense of power. At the rear, the new car features a vertical split taillight set with a central polygonal license plate area and TANK letters above. In general, compared with the tank 300, the tank 500 adopts a more rigid design style in appearance, which is somewhat similar to the land patrol. Some netizens even call the tank 500 "Baoding Land Patrol".

In terms of interior decoration, the new car adopts full LCD instrument panel with three-spoke multi-function steering wheel, the central control multimedia display screen is suspended design, the center console is very atmospheric in shape and full of layering feeling, the central aisle area is also equipped with electronic shift mechanism and knob-type function buttons, with wooden decorative panel and leather interior decoration, luxury feeling is well displayed. In terms of size, the length, width and height of tank 600 are 5070/1934/1905mm respectively, and the wheelbase is 2850 mm.

The power system is the biggest highlight of Tank 300. It is equipped with 3.0T V6 turbocharged engine +9AT gearbox independently developed by Great Wall. The maximum power is 354 horsepower and the peak torque is 500N·m. It is the first model of Great Wall Motor to adopt 3.0T+9AT. The new car is built on tank platform, adopts non-load-bearing body and is equipped with TOD time-sharing four-wheel drive system, which ensures the driving safety of the whole vehicle and stronger off-road performance.

In terms of competitors, the tank 500 will compete with Toyota Prado and Land Cruiser. In terms of price, according to the price information of the current competitors, the price of Prado 2700 beggar version starts from about 410,000 yuan, and the price of Cool Road Ze 4000 beggar version starts from about 760,000 yuan. In terms of price, the pre-sale price range of tank 500 is 335,000 - 395,000 yuan, and the price does have certain advantages. The first 3.0T+9AT also has a certain market position in the current domestic SUV. Thanks to the strong product advantage, the tank brand official issued a document saying that the tank 500 was only pre-sold for 20 minutes, and the order exceeded 13000 units, reflecting to some extent the popularity of the tank 500 in the market. In response, the chief marketing officer of the tank brand said in an interview at the auto show that the 3.0 twin-turbine V6 engine carried by the tank 500 is the ceiling work of Chinese fuel vehicles. It said the tank 500 would be released by the end of January and delivered as soon as it went on sale.

However, in front of the tank brand is still the capacity problem. As we all know, under the influence of parts shortage, tank brand has issued many stop production or delayed delivery announcements before, tank 300 is even difficult to find in the terminal market. From the point of view of product strength, Tank 500 is indeed an excellent product. The 20-minute pre-sale of more than 13,000 units is the best verification, but the delivery time of Tank 500 may be longer under the continuous influence of production capacity. At present, the tank brand only has one model of tank 300 on sale, tank 500 has been officially opened for pre-sale, and the planned tank 400, tank 700 and tank 800 will also be mass-produced one after another. As far as the market performance of tank 300 is concerned, its guiding price range is 1958 - 308,000 yuan, and the monthly sales volume is basically maintained at more than 5000 vehicles. The reason why tank 300 can continue the market heat is that the price is reasonable and the face value is online, the size is normal, and both urban traffic and off-road traffic can be considered. As a higher-positioned tank 500, it emphasizes off-road performance more, and the price also reaches the level of 300,000 yuan. This price is not expensive, but it is more concerned with the needs of off-road enthusiasts.

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