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On November 18, Xiaopeng held a brand renovating conference on the eve of the Guangzhou Auto Show and announced the new LOGO style. From the new LOGO style, and the previous exposure in the State Trademark Office style is basically the same, the new brand LOGO still maintains the existing LOGO "X" shape, but the upper and lower triangles are connected, left and right as a whole, and the four corners look sharper. According to the official statement, the new LOGO is derived from the letter "X" in the English eXplorer of the Explorer, and the letter "X" extends in all directions, implying that Xiaopeng breaks through the boundary, has the courage to explore no man's land of science and technology, and brings more convenient and pleasant travel experience to Pengyou with leading technology. The logo figure is also like outstretched wings, as if Kunpeng spread its wings, aiming at lofty, implying that Xiaopeng uses wisdom, foresight and scientific and technological strength to promote continuous change to a smarter, more dimensional and lower-carbon future.

At the meeting, in addition to launching the new brand LOGO, Xiaopeng also unveiled its first medium-and large-scale SUV Xiaopeng G9, which will be the first model with the new LOGO logo, which will be officially unveiled at today's Guangzhou Auto Show. In terms of configuration, the new car is equipped with Xpilot 4.0driving assist system. , lidar, and smart chassis and air suspension systems that are usually only suitable for high-end cars. In terms of price, Xiaopeng G9 is positioned between Xiaopeng P7 ordinary model and Xiaopeng P7 Peng wing version, that is, 30-400000 yuan, including Lantu FREE, ideal ONE, ID.6 X/ID.6 CROZZ and other models.

At the press conference, Xiaopeng founder he Xiaopeng once again responded to the question of "Xiaopeng's car name is too corny", saying frankly that he began to think about "Xiaopeng's name is too corny" since last year, but after careful consideration, he Xiaopeng made a decision, "We will not change our name." He cited Ford, Toyota, Tesla and other car companies named after their surnames as examples, saying that naming brands after names is an expression of recognition and responsibility for Xiaopeng's brand. He Xiaopeng said that before, the sound of "Xiao" was very difficult for foreigners, which may bring difficulties in spreading internationally, but now it is different. More and more foreigners can pronounce the "Xiao" sound of Xiaomi and Xiaopeng well. " He Xiaopeng believes that in another five or ten years, brands with Chinese names will go out to the world, and we should have the confidence to go out.

In this regard, some netizens said, "[Apple] is not corny?" The product power is attractive [Apple] is not corny ", that is to say, as long as the product power is good, the enterprise name" soil "can also attract consumers. Some netizens believe that this is not to say that people cannot be used as corporate brands. Ford, Honda, Mercedes-Benz and Tesla are all examples, but the problem complains that the name "Xiaopeng" is native, not that Chinese names cannot be named as enterprises.

However, he believes that with the rise of Chinese brands, users in Europe and the United States will gradually learn to pronounce the word "small". In fact, the controversy about the name of Xiaopeng car has been going on for a long time. A year ago, "Why do we think that many foreign brands are named after their founders, while Chinese brands are difficult to accept after their founders?" This question is very popular in Zhihu, attracting Lei Jun, he Xiaopeng, Zhou Yuan and other business leaders to answer.

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