AutoBeta(AutoBeta.net)11/19 Report--

Tesla adjusted the prices of some of its models in China on November 19, with a new rear-wheel drive version of the domestic Tesla Model 3 for 250900 yuan, while the standard continued version of Model 3 was removed from the shelves, showing that delivery is expected in the first quarter of 2022. In addition, Tesla changed "Model 3 Performance high performance version" to "Model 3 high performance version", but the price remained unchanged, which is also 339900 yuan.

The standard continued version of Model 3 has been removed from the shelves, while the price of the rear wheel drive version has increased by 15000 yuan compared with the standard version. By comparison, the previous mileage of the Model 3 standard battery life version was 468km, while the rear wheel drive version was 556km. In terms of 100km acceleration, the Model 3 standard battery life version previously had 5.6 seconds, while the rear-wheel drive version had 6.1 seconds.

Model Y has undergone similar adjustments before. Tesla Model Y added a rear-wheel drive version on November 12, while the standard continued version of Model Y, which just went on sale in July, was removed from the shelves, but the price remained unchanged at 276000 yuan. Consistent with Model 3, the new Model Y differs from the old Model Y in mileage and zero acceleration. The Model Y rear wheel drive version increases 20km mileage compared to the standard continued version of NEDC, but the zero 100 acceleration time increases to 6.9 seconds, 1.3 seconds slower than the standard extended version.

As a direct brand, Tesla may adjust the price most likely to be affected by cost. The rise in raw material costs also makes Tesla, who adopts the direct sales model, more vulnerable to the impact of the market, such as battery raw material costs, chip supply, and so on may directly lead to price adjustment. Of course, for now, Tesla doesn't seem to be affected by the chip shortage. According to the latest data from the Federation of passengers, Tesla's wholesale sales in China in October were 54391, of which 40666 were exported, while new car exports remained at a high level.

Tesla will mainly sell overseas in the first two months of each quarter, which to a certain extent dampens consumer demand for Tesla's new car. According to Tesla's website, the pick-up time for both Model 3 and Model Y is expected in the first quarter of 2022, while this year's Spring Festival falls at the end of January, and many consumers have a high demand for cars. If Tesla's delivery expectation is not clear, it means that the time for consumers to wait for a car will also be uncertain, which will lead to consumers choosing other brands in order to pick up their cars during the year.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat