AutoBeta(AutoBeta.net)11/19 Report--

On November 19th, Great Wall unveiled a new high-end brand, officially launched the first model of Sharon Motor Jialong, a new car positioning pure electric coupe, and announced the launch of a limited edition of 101 models worldwide, with an official suggested retail price of 488000 yuan. Salon Automobile said that it will become the first luxury pure electricity brand in China with 40-800000 yuan in the future.

From the point of view of appearance, the new car uses a very mechatronic line design, which is very rare in the car market, with a special design style in the front, rear and other details. Mechatron is officially defined as "high-performance mecha running". In terms of details, Mechatron offers a large number of sports decoration kits, such as black forged alloy wheels on all four wheels, with Breber brand brake calipers inside. Generally speaking, the sports atmosphere is very strong, and it is more in line with the product positioning of Mechatron.

Salon car brand LOGO is also announced for the first time. LOGO is mainly composed of two parts, with a silver texture as a whole, a silver round frame on the outside and a pair of silver palms on the inside. However, for the salon car brand logo, many netizens said "do not understand", do not know the relationship between the palm of each other and the salon car. At the press conference, Sharon did not clearly express the design idea of the brand LOGO, but from the on-site information, it may be related to the service purpose of Sharon. Sharon said that let a group of minorities with common values shake hands and move forward, with a home on their shoulders, dreams in their hearts and light in their eyes.

Mechosaurus will carry four lidars, achieving the only full-view laser coverage in the world, officials said. In addition, officials revealed that the new car will also have 38 intelligent sensing elements, including seven 8 million ultra-high definition cameras, four look-around cameras, five millimeter wave radars, 12 ultrasonic radars and an independent high-precision positioning unit. At the same time, the new car will adopt Leonardo da Vinci architecture, with NPU computing power up to 400 TOPS and CPU computing power up to 440K DMIPS.

In terms of power, the new car will be equipped with a front and rear permanent magnet motor, with a maximum power of 405kW (551hp), a peak torque of 750N ·m and a zero acceleration of 3.7s. In terms of range, the Jet Dragon is equipped with 115kWh's Dayu battery pack, which has a maximum mileage of 802km under CLTC conditions. In addition, the new car can also be overcharged with 800V/480kW, charging for 10 minutes, lasting 401km for 15 minutes and 545km for 15 minutes.

Data show that Sharon Automobile is a new high-end car project planned by Great Wall at the end of 2020. In December 2020, media reported that Great Wall was planning to launch a new intelligent electric vehicle brand, codenamed "SL Project" inside the Great Wall. In the same month, "Shanghai Harvard Automotive Technology Co., Ltd." officially changed its name to "Shanghai Sharon Zhihang Industrial Co., Ltd.", and Wen Fei, general manager of Great Wall Haver brand, was promoted to Sharon Zhihang CEO. To be responsible for the business management of Great Wall Automobile Salon Zhihang. Nearly a year later, Sharon Motors made its official debut with a sedan mechatron, which is also the first car under Great Wall Motors, which to some extent means that Great Wall Motors resumes its sedan business. Salon is the third positioning high-end brand launched by Great Wall after WEY and tanks. with the release of Sharon, the number of Great Wall brands has expanded to six.

From the perspective of the first salon car model, the machine armour, which is the first model of the salon, has certain advantages in configuration, power and so on, but there is a certain differentiation in the appearance dispute, and the line design with extremely machine armor style is really amazing. But for some relatively conservative consumers, it is difficult to appreciate this design style. In addition, the awareness of the salon brand logo is not very high, that is to say, the brand identity can not reach an agreement, which will also affect the development of the brand to a certain extent. Of course, it is also worth looking forward to whether the salon car can occupy the market in domestic luxury through this special style of play.

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