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Hard three vats were "hit in the face"! Zhengzhou Nissan official announced "resurrection" four-cylinder Qijun

2024-11-24 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)11/23 Report--

According to the official release of Zhengzhou Nissan, with the approval and approval of Dongfeng Automobile Co., Ltd., Nissan Qijun Glory models will be sold and provided maintenance services by Zhengzhou Nissan's first batch of more than 90 dealers. After the implementation of this project, Zhengzhou Nissan will further accelerate the strategic transformation for individual users, continue to enrich the product line, strengthen the service level of dealers, and further meet consumers' demand for comfort, energy saving and urban Nissan brand SUV products.

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At the end of last month, there were media reports that the older generation of Dongfeng Nissan Qijun, which has been discontinued, is about to resume production and is expected to be named "Qijun Classic", meaning that Qijun will sell two generations in the same market. It is worth noting that the production of the older generation of Nissan Qijun will be transferred to Zhengzhou Nissan, and the sales channels will include joint sales of Zhengzhou Nissan and Dongfeng Nissan dealers in the future.

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With the official release of Zhengzhou Nissan, the resumption of production of the older generation of Nissan Qijun has also been confirmed. It is understood that Zhengzhou Nissan Qijun Glory will only offer 2.0L two-wheel drive models, not 2.5L four-wheel drive models, and the tail mark of the new car will be changed to "Zhengzhou Nissan". Others, including appearance, interior and basic configuration are basically the same as the second generation of Dongfeng Nissan Qijun, and the new car will be officially launched in December.

Dongfeng Nissan launched a new generation of Qijun on July 30, with a total of eight models, the VC-Turbo Super variable engine 300 2WD and the VC-Turbo Super variable engine 300 4WD, with a price range of 18.19-262900 yuan. As a new generation model, the new Qijun is upgraded in appearance, interior and configuration, and the power system is also updated. It is equipped with a 1.5T variable three-cylinder turbocharged engine with a maximum power 150kW and a maximum torque of 300N ·m, matched with a new generation of CVT gearbox. For comparison, the current Qijun is equipped with 2.0L and 2.5L naturally aspirated engines, with maximum power of 111kw and 133kw, and peak torque of 194Nm and 239Nm.

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As a new generation of models, the biggest controversy of the new Qijun lies in the power system. In terms of parameters, the 1.5T engine carried by the new Qijun is obviously better than the old 2.0L and 2.5L engines in terms of power and torque, but what is unacceptable to consumers is that the new Qijun has one less cylinder than the old Qijun. Become another model to join the three-cylinder camp.

In the face of market skepticism, Dongfeng Nissan is still determined to implant the three-cylinder engine into the new Dongqi Jun. In response to this practice, Zhang Jihui, deputy general manager of Dongfeng Nissan Automobile sales Co., Ltd., said: "I hope consumers will not worry about three cylinders and four cylinders, just like space shuttles and Chinese satellites. That's not our specialty. I wish we could. Since we dare to launch this car, we are confident. "

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In the end, the market proved with practical actions that the three-cylinder engine could not get through at home. According to the retail sales released by the Federation, Nissan's sales of Xinqijun from August to October in 2021 were 4035, 4021 and 4010 respectively. As a reference, Nissan Lao Qijun's sales from January to June in 2021 were 18583, 10113, 14418, 14336, 12855 and 11581 respectively. Through comparison, it is not difficult to see that after the listing of Xinqi Jun, its sales basically show a trend of halving. Lao Qijun's sales volume is basically maintained at more than 10,000 vehicles, while Xinqi Jun's sales are only maintained at the level of 4000. As one of the four best-selling models of Dongfeng Nissan, its current sales have affected the market performance of Dongfeng Nissan and even Nissan in China.

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However, it is not the first time that Nissan has revived the older generation of models after the launch of the new generation of models. At present, this is the case with Xuanyi classics and Xuanyi, although the new generation Xuanyi is officially listed in China, but the old Xuanyi did not quit, but adopted the way of selling new and old models in the same house, and renamed the previous generation Xuanyi Classic. Since then, Xuanyi has basically won the top spot on the car list. In addition, Zhengzhou Nissan also reproduced the second generation Qijun, but the model was not sold under the Nissan brand, but competed in the market with the Dongfeng demeanor brand and named Dongfeng demeanor MX6.

Some netizens believe that after Zhengzhou Nissan resumes the production of Lao Qijun, the position of Xinqijun will be very awkward, although the last generation of models have been in the market for seven years, and their appearance and interior decoration have been unable to catch up with the trend of the times. however, monthly sales of more than 10,000 vehicles still prove its market position, and although Xinqi Jun has been fully upgraded, the engine has been controversial, and sales have plummeted. At present, as Zhengzhou Nissan resumes production, it is not clear whether the sales of new and old Qijun will be merged.

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In fact, while many three-cylinder models have failed in the Chinese market, Dongfeng Nissan is still identifying the launch of three-cylinder models, which are the main selling products, which is certainly incomprehensible, and now seeing a sharp decline in sales of Xinqi Chun, the announcement of the resumption of production is also a measure to save the market. Data show that Zhengzhou Nissan was founded in 1993, in which Dongfeng Motor Co., Ltd. holds 51%, Dongfeng Motor Co., Ltd. holds 28.65%, Nissan Automotive Co., Ltd. holds 20.35%. At present, Zhengzhou Nissan only has Tuda and Navarra models on sale, of which Tuda is SUV.

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As a reference, the price range of Xinqi Jun guidance is 18.19-262900 yuan, while that of the previous generation Qijun guidance is 188800-273300 yuan, of which the 2.0L model is 18.88-207300 yuan. Zhengzhou Nissan resumes production of Lao Qijun, and its price is expected to be adjusted to a certain extent, but the room for adjustment will not be great. It should still be in the range of 18-210000 yuan, mainly to provide consumers with more car choices. At that time, Qijun will have different production of Dongfeng Nissan and Zhengzhou Nissan, with 1.5T three-cylinder and 2.0L four-cylinder choice.

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