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The Great Wall tank 500 is a big seller in Guangzhou, with orders of 13, 000 in 20 minutes and 20, 000 in an hour, which is the envy of major manufacturers. After all, the Tank 500 has only been on the market for a few days, and there is basically no test driving around, but today, some media have found that in the second-hand trading platform "Xianyu", there has been a large number of index transfer information.

The tank 500 opened a national pre-sale at the 2021 Guangzhou Motor Show, as well as a customized version of the Black Samurai at the same time. The pre-sale period is limited to 500 units at an advance price of 365000 yuan. During the pre-sale period, orders exceeded 13000 units in just 20 minutes, according to data released by Great Wall Motor.

In terms of products, the tank business version and the sports version have launched four models, with a pre-sale price range of 335000 yuan to 363000 yuan. The custom version is only one model, and the pre-price is 395000 yuan. In addition, the tank 500 also launched the Black Samurai version, the pre-sale period is limited to the sale of 500 units, the pre-sale price is 365000 yuan. Officials stressed that the tank APP is the only pre-sale channel, the price is completely transparent, all the products of the tank will be ordered on the APP, there will be no price increase by the dealer, and the brand has strict control over the dealer. Tank executives are confident about their brand, calling it the ceiling of domestic fuel cars.

In terms of product positioning and price, the market believes that the competitors of the Tank 500 will be Toyota Prado and Rand Cool Luze. Prado 2700 version price is about 410000 yuan, cool Luze 4000 version price is about 760000 yuan, this pricing appears to be very advantageous, so it is not difficult to understand why Guangzhou auto show tank 500s have a hot sales scene.

So, why only a few days why there are so many indicators transferred now Xianyu? The product introduction information of a Xianyu seller provides a screenshot of the rules of the event. From the rules of the event, we probably know some of the reasons for the hot sales except the attractiveness of the products.

The second rule of the activity rules clearly states that "the next order amount is 5000 yuan. If you do not buy a car later, you can apply for a refund." This means that participating in the one-and-a-half-hour pre-sale activity on November 19th costs only 5000 yuan and is refundable.

Another requirement in the rules is as follows: "users who have successfully booked during the pre-sale period need to reconfirm the order configuration within 72 hours after the subsequent release of the vehicle, and then they can have a personality pre-configuration." The combination of the two, to put it simply, is that you spend the money on Xianyu and get the priority to buy a car.

According to official information, the tank 500 is expected to go on sale in early December, and sales of the tank 500 said that due to hot bookings, "the pick-up time cannot be determined, it depends on the production schedule of the production line."

When a car is very tight, this preemptive right is of course valuable, and where there is priority, there will be scalpers. The price of this qualification on Xianyu is between 999 and 6800, and the most valuable is the limited edition Black Samurai version of Tank 500. the price of Xianyu is between 2000 and 6800. As a result, we know the reasons why the participants in the event on November 19 were so popular. If you really like the car model, you might as well grab it and pay for the car. If I am a car dealer or seller, I can resell the grabbed order and make a profit. The amount of the order can be refunded without losing money. Why not do it? As a manufacturer, it also provides a good communication material.

After going through the transaction records of these sellers, most accounts only sell tank 500 indicators, and there are not many other records of selling other personal goods, mostly post-90s and post-00s, and some of them are girls or car dealers with low turnover. In short, it is difficult to draw a unified portrait of tank 500 users. It is hard to tell whether this is a temporary remorse of young people who like reasonable prices and good-looking online cross-country, or another way of making a living.

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