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Recently, Smart's new concept car genie # 1 has been officially unveiled in China. According to related reports, Smart Genie # 1 is designed by Mercedes-Benz Design Department and developed and manufactured by Geely Automobile. The new car is positioned as a compact pure electric SUV, built based on Geely's vast SEA architecture. The mass production version will be available in China in 2022 and sold all over the world.

From the point of view of the appearance, the Smart Genie # 1 is indeed obviously different from the models currently on sale under the Smart brand. The new car adopts a new design style, with through-through LED daytime driving lights and an integrated design with headlight groups on both sides, the front enclosure uses a large grid opening, and the front lip position uses a thick color lower guard plate, the overall style tends to be science fiction. On the side of the body, genie # 1 uses a hidden ABC column design with a champagne golden roof that is different from the body, creating the feeling of a suspended roof. In the rear part, the taillight group also adopts the through-type design, and the overall style echoes with the headlights to form a good overall sense. In terms of body size, the length, width and height are 4290/1910/1698mm and wheelbase 2750mm respectively.

In terms of interior decoration, because the concept car adopts the design of opposite door and no B-column, the interior space of the new car looks a lot of empty. the central console of the new car adopts a circular encirclement style, and the three-spoke steering wheel is equipped with a floating multimedia display screen. At the same time, there are few physical keys in the car, which looks very simple. It should be noted that at present, only the concept model is unveiled, and it is unknown whether the door and non-B-pillar design will be retained.

It is understood that the name of Smart China's joint venture in China is "Zhimada Automobile Co., Ltd.". The company was established on December 27th, 2019, with a registered capital of 5.4 billion yuan. It is a company jointly funded by Geely Automobile Group Co., Ltd. and Mercedes-Benz Co., Ltd. Business scope includes pure electric passenger vehicles and their parts and modules of technology development, research and development, technology licensing and transfer, technical services and consulting, wholesale and retail, import and export, after-sales service.

In September, the Smart brand quietly changed its brand LOGO. In comparison, the new LOGO highlights the flattening design compared to the old one, but flattening does not simply delete the original textured metal gradual discoloration and outline lines. All corners in the graphics are filleted, weakening the previous sharp and tough mechanical impression, while giving the characteristics of technology, extravagance, dexterity, creativity and imagination. It reflects the overall transformation of Smart to electrification and intelligence.

The Smart brand has fully started the electric transformation process. At present, two pure electric models, the Smart EQ fortwo and the Smart EQ forfour, can be seen in the European market, and the official guidance price is about 22.6-229000 yuan. If nothing happens, Smart's domestic pure electric SUV is expected to continue to hang the Smart trademark, with an estimated price of at least 150000 yuan.

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