AutoBeta(AutoBeta.net)11/30 Report--

On November 29th Toyota released its latest monthly production and sales results on its website. According to the data, Toyota's global sales in October 2021 were 677564, down 20.1% from the same period last year. In particular, in the Japanese home market, Toyota sold 84705 vehicles, down 41.3% from the same period last year; global production was 627452, down 25.8% from the same period last year. Japan's local market fell 50.9% to 151918.

Toyota said global sales fell for two consecutive months compared with the same period last year, and global production fell for three consecutive months, mainly due to outbreaks in Southeast Asia and shortages of components and semiconductors. Toyota is confident about November production, which is expected to reach an all-time high of 850000 to 900000 vehicles in November and may maintain high production levels in December. At the same time, Toyota raised its operating profit for the current fiscal year to 2.8 trillion yen from 2.5 trillion yen in August.

Although the shortage of chips and parts is still the key to restricting production, after months of adjustment, the supply of chips in the global automotive industry is improving. Inventories of Japanese Renesas Electronics, NXP of the Netherlands, Infineon of Germany, Italy and France of Switzerland and Texas Instruments of the United States are all rising. Current market demand remains high and the outlook for the coming months remains unclear, but the rise in inventory levels suggests that carmakers have been forced to shut down production lines this summer.

It was previously reported that Toyota sold 142000 vehicles in China in October, down 19.13% from 175600 in the same period last year. Relevant data show that Guangzhou Auto Toyota sold 60872 vehicles in October, down 14.67% from a year earlier, while FAW Toyota sold 72298 vehicles, an increase of 13.90% over the same period last year. It is not difficult to see from the above data that the Chinese market has also shrunk significantly against the backdrop of a sharp contraction in global market sales, but still outperforms the global market.

In this context, Toyota has further accelerated its focus on the Chinese market, and the layout of Toyota products in China has been significantly accelerated in recent months. On October 30th, Guangzhou Auto Toyota Sena SIENNA officially went on sale, with a price range of 30.98-405800 yuan. The new car is based on the TNGA-K platform and is equipped with a 2.5L hybrid system. On November 18, FAW Toyota Lingfang officially listed, the price range is 21.18-297800 yuan, the new car positioning entry-level five-seater medium-sized SUV, between RAV4 Rongfang and Crown Lufang. At the Guangzhou International Auto Show on November 19th, GAC Toyota Weisa officially announced the pre-sale price range of 21.00-310000 yuan, the new car is FAW Toyota Lingfang HARRIER sister model, positioning as a medium-sized SUV, gasoline version pre-sale of 22.00-270000 yuan, twin-engine version pre-sale 25.00-310000 yuan. In addition, Guangzhou Auto Toyota Feng Landa and FAW Toyota Corolary made their debut at the auto show. The new car belongs to the domestic version of Carola Cross. The former follows the design of the daily version, while the latter uses the design of the American version. The center Landa announced a pre-sale price range of 13.5-175000 yuan.

At the same time, as the world's largest new energy vehicle market, although Toyota is very conservative about the development of electric vehicles, it will speed up the layout of electric products in the Chinese market due to the development trend. Toyota unveiled its new pure electric concept car bZ4x at the Guangzhou Auto Show. According to Toyota's plan, Toyota's bz4X mass production model will be available early next year and will be sold through more than 1300 dealerships in FAW Toyota and Guangzhou Auto Toyota. By 2025, it will launch five all-electric models based on the e-TNGA platform, including three SUV, a station wagon and two MPV, when Toyota will have 10 BEV products in China.

Of course, the challenge of the Chinese market is still obvious. Although Toyota occupies a large market share in the fuel vehicle market, in the process of continuous upward development of independent brands, the first-line joint venture brands can obviously feel the pressure. In the new energy vehicle market, the development of new power brands and independent brands is obviously faster than that of international brands, and the global electrification development trend is accelerating, which makes the international automobile brands have to speed up the electrification layout.

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