AutoBeta(AutoBeta.net)12/01 Report--

On December 1, Qijun Glory, produced by Zhengzhou Nissan, officially opened its pre-sale, but the pre-price range has not been announced. the new car will launch two models, Zhaopian comfortable version and Zhaopin comfortable version, which will be officially launched on December 22, offering only 2.0L power configuration models. For reference, the previous generation of Qijun has 11 models on sale, 2.0L models with a price range of 18.88 yuan to 207300 yuan, and Xinqi Jun has a total of 8 models on sale, with a price range of 18.19 yuan to 262900 yuan. As the resurrection of Qijun Glory, how much do you think is the right price?

As we all know, Dongfeng Nissan launched a new generation of Qijun, the fourth-generation model, on July 30, with a price range of 18.19 yuan to 262900 yuan. As a new generation of models, the biggest change is in the power system, which is equipped with a 1.5T three-cylinder engine, maximum power 150kW, maximum torque 300N ·m, matched with the new CVT gearbox, while the previous generation of 2.0L and 2.5L was cancelled.

Before the replacement, Qijun's monthly sales can still be maintained at more than 10,000 vehicles. According to the data, the sales of Lao Qijun from January to June were 18583, 10113, 14418, 14336, 12855 and 11581 respectively. However, after the launch of the three-cylinder Xinqi Jun, sales continued to plummet, with sales of 4035 vehicles, 4021 vehicles and 4010 vehicles respectively from August to October.

Seeing the sluggish sales of the main products, Nissan once again implemented the same sales strategy, announced the resurrection of Lao Qijun and renamed it Qijun Glory, but the production and sales were handed over to Zhengzhou Nissan. Judging from the information released by the media, Qijun Glory will only offer 2.0L two-wheel-drive models, not 2.5L four-wheel-drive models, and others, including appearance, interior decoration and basic configuration, are basically the same as Dongfeng Nissan Lao Qijun. According to the configuration information, the 2.0L engine has a maximum power of 103kw and a maximum torque of 184N ·m, which is matched by a CVT gearbox and a 7-speed manual gearbox.

From the current market point of view, although the third generation Qijun has been sold in the market for 7 years, the monthly sales of Xinqi Jun can be maintained at more than 10,000 vehicles before the listing, indicating that consumers still have a certain recognition of its product power. As for why Xinqi Jun is "spurned" by Chinese people, although its appearance is in line with the Chinese people's aesthetic, configuration and power performance is also better, but the Chinese market does not recognize the three cylinders, which is the main reason for the low sales of Xinqi Jun. Therefore, it can be predicted that after Zhengzhou Nissan resumes the production of four-cylinder Qijun, Qijun's sales will certainly rise, but whether Qijun Glory can reach the sales level of 10,000 vehicles, there is a lot of uncertainty.

In the Chinese market, three-cylinder engine is a product strategy laid down by manufacturers in response to increasingly stringent fuel economy and emission regulations. Of course, we have to admit that the power performance of some three-cylinder engines has reached or even exceeded that of four-cylinder engines. But at this stage, it is still very difficult for domestic consumers to accept this kind of three-cylinder engine unless price concessions are made.

In January this year, FAW Toyota and Guangzhou Automobile Toyota both launched 1.5L three-cylinder models, namely Leiling and Carola, but the two models did not completely abandon the four-cylinder, that is, the three-cylinder and four-cylinder products were sold together. Toyota, which is the world's largest seller, has not shown enough confidence in the Chinese market. According to sales, Corolla accumulated sales of 256805 vehicles from January to October, of which 1.5L was only 35700, while Leiling sold 116027 and 1.5L only 19509.

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