AutoBeta(AutoBeta.net)12/02 Report--

Jinkangsailis, which became popular at the Shanghai Auto Show, brings new news today. Jinkang Selis today released its high-end brand AITO, which is to be named Aotu in Chinese. The press conference also showed its first medium-sized SUV model using add-on technology, named Huawei Smart QQ M5, according to the Ministry of Industry and Information Technology, and plans to carry Huawei HarmonyOS smart cockpit. The intelligent cockpit is a vehicle-machine system for Huawei to connect and share information with other intelligent terminals based on the self-developed system HarmonyOS.

During the Shanghai auto show, Huawei's consumer business and CEO Yu Chengdong hosted a new car launch. Huawei teamed up with Cyrus to launch the first product of Huawei Smart car, Selis Huawei Smart SF5.

Huawei Smart SF5 positioning high-performance electric drive coupe SUV, a total of two-wheel drive version and four-wheel drive version of two versions to choose from, the former price of 216800 yuan, the latter price of 246800 yuan. At the time, officials were expected to deliver the new car in May. After the launch, the marginal car brand received 3000 orders in two days and easily completed nearly four years of sales under the influence of Huawei. Selis sold only 732 cars in 2020 and only 150 in the first quarter of this year. The huge difference gave the industry a lot of room for imagination. Huawei was facing restrictions on the use of chips and a sharp drop in mobile phone sales. Car companies need Huawei, and Huawei also needs car companies.

The new M5 of the AITO brand uses a new sports style design in appearance, and the side lines of the body are similar to those of the released Cyrus SF5. In terms of body size, the length, width and height of the new car are 4770/1930/1625mm and the wheelbase is 2880mm, which is also higher than that of the existing product Cyrus SF5.

In terms of power, the new car will continue to be equipped with an incremental power combination, with a maximum power of 1.5T engine 92kW and a fuel consumption of 0.80L/100km under the rated power of 60kW WLTC. Selis said that this platform can achieve the mileage of 1000km start.

The car will be officially released on the 23rd of this month, and more product details will not be known until the end of the month. And saw the video and photos of the press conference spread on the Internet, making many netizens' comments, really like Porsche, and said, "saw the feeling of Zhongtai!" . Zhongtai has launched a Zhongtai SR9, which is jokingly called "Baoshi Tai" by netizens, which is also a model of Zhongtai Automobile from obscurity to popularity. Zhongtai SR9 looks so much like a high-end Porsche that the Porsche boss stays in front of Zhongtai SR9 at the auto show.

Huawei does not build cars. Huawei focuses on ICT technology to help car companies build good cars. Huawei has emphasized its ICT soft positioning on different occasions. According to Selis's previous market performance, there is no brand effect, no market publicity, no outstanding vehicle technology is self-evident. With the formal cooperation with Huawei, such sudden orders have indeed contributed to the significant growth of the brand, but it has also aroused concern in the market that since the purchase is not for the brand, but for the technical support of Huawei, it is inevitable that the craze fades. After all, the car is not a mobile phone, and the support threshold for action is still relatively high. After Huawei Smart SF5 went on sale in April, the data began to decline in the following months. According to public sales data, Cyrus fell back to 94 vehicles in July, which is a far cry from the "4000" and "6000" orders reported by the media.

The new power brand Selis sold 204 vehicles in the next month, compared with 1097 in June, 94 in July and 1040 in August. In view of the problem of "excessive gap between actual sales volume and order quantity", the media of Xiaokang shares explained that "our order quantity is relatively sufficient, and we are now actively coordinating various resources to organize production, increase production capacity, shorten delivery time, and meet delivery conditions."

Perhaps it is under this background that Cyrus needs to improve the product line, supplement the positioning of high-end products, and continue to promote the development of the brand. According to Cyrus's plan, next year it will make full use of Huawei's channels to build more than 1,000 flagship stores and experience centers with Huawei, and will also launch a medium and large SUV, which will enter the first echelon within five years and become the leading brand of new energy vehicles in the world. As Huawei's consumer business and CEO Yu Chengdong have internally set a target of selling 300000 units next year. To achieve this goal, we do not know whether it can be easily achieved with the support of a large number of stores, we will wait and see.

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