AutoBeta(AutoBeta.net)12/02 Report--

Huawei, which "does not build cars", rearranges the auto market. On December 2nd, Cyrus, a subsidiary of Xiaokang, officially launched the high-end smart car brand AITO, calling AITO Huawei's deeply empowered high-end smart car brand. In addition, AITO's first medium-sized SUV with Huawei Hongmeng Intelligence (HarmonyOS) cockpit will also be officially launched on December 23.

It is understood that AITO is taken from the English acronym of Adding Intelligence to Auto, which means to bring intelligence into the car to make the car smarter. This new car combines the technology of Cyrus and Huawei to locate the middle and high end. It is the second model of Huawei Smart SF5 model created by Huawei's AITO brand and Selis.

In terms of appearance, the first model, the M5, uses a new family design language and is equipped with a new brand LOGO, with narrow headlights on the front face. In terms of size, the length, width and height of the car are 4770/1930/1625mm and the wheelbase is 2880mm. In terms of power, according to Cyrus, the first AITO model will be powered by a hybrid, four-wheel-drive design, with a 1.5T engine, a 0.80L/100km fuel consumption under WLTC conditions, a maximum mileage of 1000 kilometers and a top speed of 210km/h per hour.

Data show that Cyrus was founded in 2016, formerly known as SFMotors, a new energy company registered in Silicon Valley by its parent company, well-off Group, and acquired the core electric drive technology through the acquisition of InEVit, founded by MartinEberhard, co-founder of Tesla. In July 2016, Ruichi Motor, a first-class subsidiary of well-off shares, held a 100% stake in Dongkang New Energy, and renamed the latter to "Chongqing Jinkang New Energy Automobile Co., Ltd." At the same time, start the 2.5 billion yuan pure electric passenger car construction project. And its Jinkang Selis SF5 is its first model, and the medium-sized SUV, which also focuses on hybrid power, starts at 216800 yuan.

In April this year, Cyrus officially announced a joint venture with Huawei to create the Sellis Huawei Smart SF5, which locates the high-performance electric drive sedan SUV, and launches two-wheel-drive and four-wheel-drive models at a price of 216800 yuan and 246800 yuan, respectively. According to the official data released by Cyrus, only two days after listing, Selis Huawei wisely selected SF5 orders exceeded 3000.

As a new energy model starting at 200000 yuan, the biggest bright spot of Cyrus SF5 is undoubtedly the support of Huawei technology. It is understood that Cyrus SF5 electric drive, car machine and audio system are all provided by Huawei. In terms of Smart Internet, the car is equipped with Huawei HUAWEI DriveONE electric drive system, HUAWEI HiCar, HUAWEI Sound audio technology. In terms of sales, according to the sales data of high-end models in October 2021, in the high-end new energy SUV market of more than 200000 yuan, Cyrus Huawei wisely selected SF5 to squeeze into the Top5, a total of 1926 vehicles.

This time Cyrus announced that it will build more than a thousand flagship stores and experience centers with Huawei. According to the plan, AITO will become a global brand of new energy vehicles TOP3 within five years. In terms of product planning, AITO will successively launch three models of medium-sized luxury SUV, medium-sized luxury pure electric SUV and medium-and large-scale luxury SUV, and next year AITO will release the second medium-and large-scale luxury SUV.

Although Huawei has said publicly many times that it will not build cars, nor will it invest or control or take a stake in any car company, Huawei has only laid out the car market in a different way, and a hot search on Weibo has sparked heated discussion among netizens. for Huawei, Cyrus is the first car brand to open an offline store and share a sales channel with Huawei, and it is also one of the car companies that work most closely together.

So far, in addition to launching corresponding brand models with Cyrus of Xiaokang Co., Ltd., Huawei has also launched ARCFOX α S Huawei HI version with Beijing Auto Polar Fox ARCFOX brand, which is equipped with Huawei self-driving technology, equipped with Huawei smart car solution, integrated Huawei intelligent high-order self-driving system, Hongmeng OS Smart + connected cockpit, etc., in addition, Huawei will also cooperate with Changan Automobile and GAC GROUP. Joint venture brands will also be launched in the future. in addition, as a parts supplier, Huawei also supplies self-driving software and hardware components to car companies.

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