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The auto industry yesterday listed the data on the delivery sales of electric vehicles last month, and the sales volume of the head electric car brand has increased greatly, and the general trend of electric vehicles has slowly become a reality. Car quality complaint website Automotive quality Network today released its complaint list last month, with Ola good Cat topping the list with 557 complaints.

Euler good Cat is the first pure electric vehicle created by Great Wall Lemon platform Architecture + Coffee Intelligent Ecology, and then this complaint is not because of the quality of its electric vehicles. Let's review this incident first. The owner of the Ola good cat contacted the manufacturer after sale, hoping to turn on the Carplay function in his car system, and then this request was rejected by the manufacturer. So, the little sisters tried to get into the car system by themselves to turn on this function, but unexpectedly found that the CPU displayed in the system information was not the officially announced Qualcomm 8-core high-performance processor. But the old 4-core Intel processor.

Euler's good cat first denied the accusation, saying that the complainants had an illegal purpose, pretending to be real users, making bad remarks, and telling defenders that they would call the police. Subsequently, Euler quietly offline the official website to promote the content of the Qualcomm processor. When more and more activists appeared, Euler had to issue a statement to quell the anger of car owners.

According to the statement, three benefits will be offered to relevant car owners: free upgrade of Carplay and HiCar functions, extension of free entertainment flow package for two years, and lifetime warranty service for the first car owner. Statement when the middle finger, Euler good cat promotional materials in the 8-core chip is for the use of future models, which car owners even more blew up the nest.

Because, this move is tantamount to confirming the accusations of car owners, Euler good cat in the publicity process made the wrong guidance, but also tried to play down this fact. At present, there has been no more progress in this incident, and some car owners say they do not accept the compensation proposal put forward by the authorities.

A few days ago, in response to media questions, Euler said that from the technical level, the replacement of vehicle chips is a very complex system engineering, which needs to be redeveloped from the architectural level. The actual operation is difficult to achieve. However, in order to further solve the problem, Euler has set up a special "car experience service team" to provide one-to-one services for the car problems reported by users since November 26, so as to solve the users' car problems.

This response shows that Euler's architecture is not ready for the claimed chip, and because at the time of the incident, a series of seemingly wrong or self-contradictory approaches were used to promote the magnification of the problem step by step and the backlash of car owners, until the car owners concentrated on safeguarding their rights and complained together. It's a bit of a surprise, but not surprising.

In second place on the launch list were complaints about the audio-visual system that appeared on Geely's Xingrui and Boyue. From the specific complaint content page, more than "car jam crash black screen, affect the use, hope that manufacturers to deal with." Mainly, and from the specific complaint list of the model, there are several new complaints every day, from this point of view, it seems that the owners of these two cars have encountered common problems on the model. Geely manufacturers said in the response to the complaint that "the processing is being verified, and the manufacturers will continue to pay attention to the follow-up treatment."

And BMW's iX3 battery pack has also seen a concentrated outbreak of complaints that high-voltage power batteries have cold solder joint failures that need to be replaced. According to the owner of the complaint, the model mentioned around July across the country may have the same battery problem. BMW has notified car owners of a "technology upgrade" but explicitly denied that it was a recall. Most car owners believe that this is a quality problem, and the battery is the core component of the electric vehicle, and there are problems with the battery before it leaves the factory, so they do not accept the manufacturer's statement of "technology upgrade". BMW is required to provide the original battery replacement and compensation for this, which seems to be another quality problem that is not easy to solve.

Due to the concentrated outbreak of some problems, the number of complaints against independent brands has increased significantly. According to the statistics of Automotive quality Network, the proportion of independent complaints against brands has increased by 25.6% month-on-month, and the proportion of complaints has once again surpassed that of joint venture brands after 16 months. By contrast, the number of complaints from joint venture brands decreased slightly from the previous month, with the proportion of complaints falling by 8.6 percentage points, but still up 9.3 per cent from the same period last year.

To a certain extent, this reflects the market's increasing recognition of own brands, and at the same time, it also means that independent brands can be promoted more actively in product research and development, quality control, and problem handling. Only then can we get more market recognition and live up to the trust of users. The auto industry's focus has always been that recognizing mistakes is the beginning of improvement, and denying real problems may make the results worse.

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