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Recently, the domestic independent new energy brand Euler Automobile has caused a large number of complaints from car owners due to the incident of "the car chip does not match the propaganda". The automobile industry has paid attention to it for many times before. Up to now, the official has not given a satisfactory solution to the car owners. On December 6, CCTV financial channel publicly "named" Euler car, pointing out that the brand side "steal core", play word game behavior or suspected consumption fraud.

Shanghai City Changning District Ms. Zhou reflected to CCTV reporters, It said in November just bought a good cat, At first because of the car's appearance and endurance, But the most attractive is the brand side claimed to be equipped with "Qualcomm eight core" car chip, Can realize rich car functions. However, Ms. Zhou learned from the Internet after buying a car that Euler Good Cat did not carry the Qualcomm eight-core car chip claimed by the brand, but carried Intel quad-core chip.

Ms. Zhou took out the model flyer and model description photo issued by Euler Store when buying a car. The column of model configuration was marked as "Qualcomm Professional Vehicle Processing Chip". Ms. Zhou said that in the relevant model page on Euler's official website, the Qualcomm chip was explained,"with eight CPU processing cores, a GPU image processor and a digital signal processor." However, after Euler's good cat got caught in the "core change" crisis, the official website has secretly deleted the page, but some owners keep screenshots of the original page.

Ms. Zhou said that her appeal is very simple, change back to their original claim Qualcomm 8155 chip can be, but they can not meet my requirements, the car can not change the chip, then my request is to return the car.

Not only Ms. Zhou, but in fact many owners of Euler good cats have encountered this problem. Mr. Zhu said that the Qualcomm 8-core chip promoted by Euler Good Cat was the reason why he decided to buy it, but in the 11 months of using the car, the car often appeared navigation stuck, the map could not be upgraded, the music library could not be updated, etc., so he had no choice but to replace the car with a mobile phone. When he checked the car's chip model according to the method provided by netizens, he found that it was not Qualcomm's eight-core chip, but Intel's quad-core chip.

On Nov.22, the Euler brand posted a response message on its App saying: "The Euler good cat models currently on sale are not equipped with Qualcomm eight-core chips, which were originally planned to be carried on future models."

Industry experts said, According to the previous "Euler good cat" official website on the description of the car chip, The chip mentioned and Qualcomm 8155P car eight-core chip parameters match, But consumers buy the car is equipped with Intel's quad-core chip, Chip difference will directly affect the car experience, Cost also has a big difference.

In the face of Euler good cat "car chip and propaganda inconsistent" situation, Euler car in the community response said "will give owners a value of 7200 yuan rights package", but most owners said it is difficult to accept. Mr. Zhu said, This 7200 yuan rights package is not worth a dime to me, This plan actually has no sincerity, If the Great Wall continues to maintain this attitude, I may through the legal way to protect their rights and interests.

From the blackhead complaint platform, we learned that there were 332 complaints related to Euler's car, most of which were related to the "stealing" chip. Shanghai consumer protection committee staff said, If the information provided by the enterprise is wrong, To consumer consumption caused misleading, Must be infringement of consumer rights and interests, Enterprises should take timely measures to make up for consumer losses. Lawyers believe that manufacturers in the sale of this car when there are certain false propaganda and fraud behavior, manufacturers should bear corresponding civil compensation, the most serious civil liability should be a refund of three, this is aimed at consumer behavior.

In fact, Euler good cat "car chip and propaganda inconsistent" incident has been exposed for nearly two months, in the major complaint website and brand side official micro bo can see related complaints, and now this problem has been serious enough to be publicly named by the official media exposure, enough to see consumers for Euler good cat "core change" and solve attitude dissatisfaction.

According to the data, Euler is a new energy automobile brand launched by Great Wall Motor in August 2018. At present, the models sold by Euler brand include iQ, Good Cat, Black Cat and White Cat, and its product matrix covers Class A, Class B and compact SUV products. The controversial model, Euler Good Cat, is the first pure electric vehicle based on the lemon platform architecture + coffee intelligent ecosystem of Great Wall Motor. It was officially launched in November 2020. The current official guidance price range is 10.39- 143,900 yuan, and the range includes 401km and 501km. According to the data, the cumulative sales volume of Euler Good Cat in the past year has been 33005, and the sales volume has continued to increase in recent months, among which the sales volume in October is 7443.

Euler calls himself a "more woman-loving car brand", calling the product a woman's "girlfriend", and honoring the owner as "Her Royal Highness" in a previously published description. Up to now, most car owners are not satisfied with the solution proposed by Euler Automobile. Whether Euler Automobile will introduce new measures to make up for "Princess" still needs to be confirmed. Here, it is still necessary for Great Wall Motors and Euler Motors to properly solve users 'doubts, after all, it is related to brand image and corporate reputation.

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