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Today, a car blogger exposed the quotation of a Guangzhou Auto Toyota 4S store on Weibo, which not only defines the rate of increase in the package, but also has the estimated time to pick up the car. It should be noted that it is impossible to determine the authenticity of the quotation and it is not clear which city it is, but it can be used as a reference.

Judging from the exposed quotation, if you want to buy a car for the Spring Festival, you can buy a 60,000 yuan package upgrade package, which is divided into package A (explosion-proof film, recorder, full-enclosed carpet, pedal, whole-car sealing axle, car emergency kit, car phone wireless charging) and package B (explosion-proof film, recorder, full-enclosed carpet, pedal, headrest pillow, fire extinguisher, child safety seat). The two packages are only different in the last three. The price of the Toyota 4S store is 407216-511712 yuan. If you want Ching Ming Festival's premise car after the Spring Festival, you can buy a relatively cheap package upgrade package with a price of 40, 000 yuan, and the price of Toyota's 4S store is 387216-491712 yuan. If you want to pick up a car from May to July 2022, you can buy a package upgrade package of 30, 000 yuan. The price of Toyota Sena 4S store is 377216-481712 yuan. Of course, you can also choose to buy Sena at a lower price, the price of the package upgrade package is as low as 3888 yuan, and the price of the Toyota Sai 4S store is 351194-455600 yuan, but the content of the package is less conscientious by comparison.

In fact, consumers are not surprised by the price increase of the Sena terminal. The reason why it can cause widespread discussion in the industry, there are two main reasons, one is ruthless, as a MPV with a starting price of 309800 yuan, some dealers even give a price increase of 70, 000 yuan, the more you add, the faster you pick up the car. The other is chaos, the rate of increase of Sena in the terminal market is uncertain, some may only increase by 10,000 yuan, some may be as high as 50,000 yuan or more, and the pick-up time is different.

Prior to this, Auto House visited a number of GAC Toyota 4S stores in Beijing and Baoding. There were 22 GAC Toyota dealers in these two cities, but GAC Toyota only assigned 3 Sina display cars. On average, each 4S store can get a display opportunity of 2-3 days, and the sales do not know which store the car will come from or where the car will go. Subsequently, the sales staff of the 4S store came up with a quotation, and the price of each configuration model was 70,000 more than the "suggested retail price" of GAC Toyota. The salesperson said that if you can book a car now with a direct discount of 20, 000, that is, an increase of 50, 000, but the pick-up time will not be until February next year. In addition, the current market is like this, it is almost impossible to buy a car without a price increase, the terminal price of the model is determined according to the relationship between supply and demand, and everyone is willing to increase the price to buy, which also shows that the production power of this car is strong. The salesperson of another 4S store said that adding 70,000 yuan to buy this car is really not worth it. At the beginning of the market, the store increased the price by about 20,000, but the secondary dealer fried it to 70,000, and we didn't figure out how to sell it. The sale also said that it dare not ask for an increase of 70,000 yuan now, but if consumers are willing to increase 70,000 yuan, the store will give priority to the arrangement. "We can't help it. We feel at a loss if we add less, but if we add more, we are afraid of getting into trouble."

What is the price increase? According to Cui Dongshu, secretary-general of the National passenger car Information Association, the price increase is to seize the mentality of consumers to buy cars. The phenomenon of price increase is certainly not good, but sometimes the more the price increase, the more consumers scramble, which, to some extent, helps to establish a brand image and ensure the profits of dealers.

For example, Guangzhou Automobile Toyota Hanlanda, as a best-selling joint venture medium-sized SUV in the market, has been relatively strong since its listing in 2009. Under the influence of comprehensive product strength and brand reputation, the terminal price increase and other cars are more common, and the used car market also continues to maintain a strong price, and its value preservation rate is one of the higher models under the Toyota brand. Even after the listing of the new generation of Hanlanda, the older generation of Halanda can still be sold at a price increase of about 10,000 yuan in the terminal market.

In fact, GAC Toyota also controlled the end market. Prior to this, when the new Hanlanda went public, GAC Toyota introduced a policy of "must place an order on the official App" in order to curb the price increase. The delivery order of all models was determined according to the order data, and the production progress and delivery cycle of the vehicles were disclosed. However, after Sena went public, a small print was added to its booking page-the transaction price is subject to the agreement reached between you and the dealer, indicating that its attempt to curb price increases in the end market ended in failure.

Of course, we have to admit that the sale of price increase is a kind of market behavior. If you want to bring up the car early, you should buy it, wait for the car or buy other models if you don't want to buy it. In addition, the price increase in the terminal market also has something to do with the GAC Toyota brand. If it is replaced by Dongfeng Yueda Kia or Beijing Hyundai, it may lead to very poor sales. In fact, from the market point of view, it is understandable that GAC Toyota does not control the price increase in the end market. after all, for so many years as the price increase in Hanlanda, its sales will not be affected, but continue to rise. Although consumers are disgusted with the increase in fees and charges, it is still hard to escape the law of true incense.

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