AutoBeta(AutoBeta.net)12/09 Report--

On December 9, Euler Automobile issued a statement for the third time in response to the incident that "Euler's good cat phone chip is not in line with publicity". Due to crazy complaints from consumers some time ago, coupled with the public naming exposure of CCTV and the public apology of the general manager of the brand, this statement is more or less expected to be able to give a satisfactory solution, however …...

Euler Motors said in its latest statement that it deeply apologized for the trouble caused to Euler cat owners by the promotion of the "coffee intelligent car control system" on Euler's official website. After the incident, Great Wall Automobile attaches great importance to it and has asked the Euler brand to verify and correct the content of the official website, and give a satisfactory answer to the majority of car owners.

According to the latest statement issued by Euler Automobile, it did not explain the reasons for the changes on the official website. According to the owner of the car reported to the CCTV channel, the relevant model page on the official website of Eula car, the Qualcomm chip carried by Ola good cat gives an explanation: "it has eight CPU processing cores, a GPU image processor and a digital signal processor", but after the Ola good cat got caught up in the incident of "secretly changing the core", the page was secretly deleted, but some car owners kept screenshots of the original page.

Great Wall has asked the brand to verify and correct the content on its website, which partly reflects Great Wall's recognition of problems in promoting the brand, Euler said in a statement. According to previous CCTV reports, if the information provided by enterprises is wrong and misleads consumers' consumption, then it must infringe upon consumers' rights and interests, and enterprises should take timely measures to make up for consumers' losses. and the current consumer for this incident is also based on "propaganda misleading consumption misleading", hoping that consumers will be based on a reasonable explanation and solutions. What is different from the previous statement is that whether it is consumer misreading or Euler's official website information error, the reason is that the publicity materials are incorrect. If the consumer misreads clearly, the officially announced rights and interests plan can still be recognized by consumers, but from the screenshot of the official website released by CCTV on August 3, it is obviously more misleading, so according to the lawyer's point of view in the program. Consumers can claim a return of one to three, and the significance of Great Wall's statement today is to admit that it was Euler's official website that made a mistake.

At this point, let's look back at Euler Automobile's latest rights plan for this incident: 1. Euler cat owners decided before December 31, 2021: give away a rights package worth 7200 yuan. 2. The owner of the Euler cat car who picked up the car a few days ago and decided under this announcement will enjoy the following rights and interests on the basis of the rights package of 7200 yuan: (1) the first car owner will upgrade from the three electric lifetime warranty provided in the rights package to the lifetime warranty of the whole vehicle; (2) the first car owner shall enjoy the charging right of 10000 yuan.

According to previous reports, Euler Automobile has issued two statements after it was revealed that "Euler's good cat machine chip is not in line with publicity". In the statement on November 22nd, Euler Automobile's rights plan for the car owners is a 7200 yuan gift package, which includes a free upgrade of Carplay and HiCar functions (under development). The free entertainment flow package is extended for two years. The first car owner Sandian lifetime warranty service.

However, car owners who get these rights need to sign an agreement. According to a lifetime warranty agreement for Eula cat models, since the date of signing of this agreement, there has been no dispute over the complaint between the car owner and the Ola good cat manufacturer. The car owner undertakes not to make any requirements or claims to the Ola good cat manufacturer for any reason or form, and to guarantee that this agreement will not be disclosed to a third party.

Well, after being exposed by the central media, Euler Motor also made it clear that it would give "a satisfactory answer" to the majority of car owners, but according to the brand's latest statement, it is difficult for us to understand how confident this "answer" is to make car owners feel "satisfied". According to the statement, Euler car will upgrade the lifetime warranty of Sandian to the lifetime warranty of the whole car on the basis of the original gift package worth 7200 yuan, while the first car owner gives 10000 yuan of charging rights and interests. The solution that rights owners hope to get is "Ola good cat for the original Qualcomm 8155 chip", "but Euler car can not meet the requirements, the machine can not change the chip, then can only ask to return the car."

Under the background of lack of core, the reduction of various cars has become the norm. As an independent brand, Euler Automobile has reduced its machine chips without explicitly informing consumers, trying to cover it up after a large number of car owners' rights protection has been exposed, and the compensation plan and apology are not obviously sincere. How can such behavior not make car owners angry.

Industry experts said that the chip belongs to the professional field, and it is difficult for consumers to directly distinguish the difference between the chip. According to the description of the on-board chip on the official website of "Ola good Cat" before, the chip mentioned is consistent with the parameters of Qualcomm's 8155p eight-core chip, but the car that consumers buy is equipped with Intel's quad-core chip. The difference of the chip will directly affect the experience of using the car, and there are also great differences in cost.

Independent brand development is not easy, do not throw away the long-term accumulation of word-of-mouth. According to the latest figures released by Great Wall Motors, Great Wall car sales fell 15.65 per cent in November from a year earlier to 122510 vehicles, of which the Euler brand rose 39.20 per cent to 16136, while Eula cats sold 8855 vehicles in November, up 12.9 per cent from the previous month.

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