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Red Flag LS7 has finally arrived. Recently, the declaration chart of Red Flag LS7, the flagship SUV of Red Flag brand, appeared in the declaration catalogue of the Ministry of Industry and Information Technology. It is understood that the new LS7 model is located in the large SUV model, is the red flag brand L series SUV products, but also the flagship model of the red flag SUV family, the new car is expected to be launched in the second half of 2022.

From the exposure of the declaration picture, in appearance, Red Flag LS7 continues the classic family design of Red Flag and the iconic red logo of Red Flag. Because the new car is oversized, the new car has been adjusted in many details. For example, the front face of the new car is a large-size chrome-plated straight waterfall grille exclusive to the Red Flag brand, and the red flag is in the middle of the intake grille. The rear part of the car adopts a through-design taillight group and is decorated with chrome-plated strips, and the wheels are made in two different sizes: 275max 50R22 and 275ap60R20.

In terms of body size, according to the declaration information, the length, width and height dimensions of the new car are 5695X2095X1985, and the wheelbase is 3309mm. Compared with the well-known Escalade and navigator, Red Flag LS7 is obviously half a circle larger, and it is one of the largest SUV on the market at present, and the wheelbase of 3309mm also exceeds most D-class cars.

In terms of power, as a flagship SUV model, its power parameters are amazing. The exposed declaration chart shows that the Red Flag LS7 is equipped with a 4.0T V8 engine with a maximum power of only 370hp.

In this regard, many netizens commented: the new car is very big, but less than 400 horses with a 4.0T engine is disappointing.

Relevant data show that in the past month, FAW Red Flag sold more than 25400 new cars in November, an increase of 1.5% over the same period last year, compared with more than 34000 in October, a significant decline. According to statistics, in the first 11 months of this year, FAW Red Flag accumulated sales of 261400 units, an increase of 46.7% over the same period last year. Surprisingly, Red Flag HS5 entered the top 10 of the SUV sales list in November. Sales of Red Flag HS5 reached 15240 in November, up 38.6% from a year earlier, which is the second time Red Flag HS5 has appeared in the top 10 SUV sales list since August. It is worth mentioning that the October high-end model sales figures released by the Federation show that Red Flag H9 ranks seventh in the high-end car sales list, second only to BBA, the leader of the luxury car market. Sales of the Red Flag H9 in October were 4006, up 90.5 per cent from a year earlier.

However, according to the annual sales target of 400000 vehicles planned by FAW Red Flag, only about 65 per cent of sales in the first 11 months of this year have been achieved, which is still far from the 400000 sales target. In September, Wang Guoqiang, deputy secretary of the party committee of China first Automobile Group Co., Ltd., said that all Hongqi brand products would be fully electrified by 2030, with a total of 28 new products and total sales of more than 1 million vehicles by 2025. Among them, 15 new energy vehicle products will be launched, and new energy vehicle sales will account for 40% of Hongqi brand's total sales, which will exceed 400000. According to the current performance of Red Flag in the new energy market, Red Flag has only three models: E-HS3, E-HS9 and E-QM5, and its sales are relatively low. To achieve the goal of annual sales of 400000 vehicles, it seems that more cost-effective new energy vehicle products need to be developed.

It is not clear why Red Flag launched models such as the LS7 large SUV, but let's wait quietly for more information about the new car.

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