AutoBeta(AutoBeta.net)12/11 Report--

Due to the hot order of the tank 300 was maliciously preempted by scalpers, the tank 300 issued an official explanation on the "order problem". On December 10th, Tank SUV issued an "announcement on the signing of Electronic contracts for Tank 300" on Weibo, saying that unreasonable price increases by dealers would not be tolerated. At the same time, tank officials said that they would launch the official electronic contract system of Tank 300 on December 20. In short, an electronic contract is required to order a reservation for Tank 300.

The specific contents of the announcement are as follows: the sales volume of tanks exceeded 10,000 in November. In order to maintain market order and consumers' rights and interests, tank brand officials stressed that unreasonable price increases by dealers would infringe upon the legitimate rights and interests of users. Zero tolerance for behavior such as not skipping delivery according to rules. Tank officials will launch the Tank 300 electronic contract system on the 20th of this month. After the launch, all users are required to sign an electronic contract for ordering Tank 300. In order to maximize the rights and interests of users before the launch of the electronic contract, tank hands with pick-up numbers before TK300-140000 (have entered [factory has received orders] or are about to enter this state) will not be affected and do not need to sign arrears; tank hands with pick-up numbers from TK300-140000 (including TK300-140000) need to sign electronic contracts.

In this announcement, the official also stressed once again: tank TANK APP is the only channel for tank brands to place orders, please book vehicles through the official channel of tank TANK APP to avoid losses caused by buying in third-party channels.

In fact, the phenomenon of malicious booking of scalpers in tank brands is not only tank 300, but also tank 500. On November 27, the official announcement of the tank brand said: some screenshots of the order page were used to resell orders on the Internet. Through investigation, it was found that there were more than 200 suspected cases of multiple orders in the order system. Tank brand said that tank APP is the only pre-sale channel, the price is completely transparent, all tank products will be ordered in APP, there will be no dealer price increase, the brand has strict control over dealers, and then the electronic contract will be opened synchronously after the tank 500 comes on the market.

Looking back on the tank brand, it was once supported by the consumer market since it was put on the market. Tank 300 was on the market in December last year, with a price of 17.58-213800 yuan, which was positioned as a compact hard cross-country. In March this year, due to too many orders for tank 300, the supply fell short of demand. As a result, tank brand officials had to issue a suspension notice. Now, the delivery time has been almost a year. The tank 300 is still a hot model on the market, and sales continue to rise. According to the latest statistics, tank 300 delivered only 8021 new vehicles in September, reached 9950 in October, and climbed directly to 10108 in November, the highest delivery since its launch.

As for the reason why scalpers rush to book tanks 300 and 500, it is actually easy to understand. At present, there is a serious shortage of cores in the global market, and the production of both joint venture brands and independent brands is affected, while the demand of tank 300 in the terminal market is high, that is, tank 300 is obviously in short supply in the market, and scalpers rush to book the tank SUV is also aimed at this point, in this context, users do not hesitate to spend a lot of money to accept the tank models booked by scalpers in order to pick up the car early, especially near the Spring Festival travel season. Scalpers can take advantage of this opportunity to take advantage of it, and users can also pick up the car earlier. In addition, the same is true of the used car market. Due to the insufficient supply of new cars, many users have also turned their attention to the used car market, and the demand is also only increasing. A used tank 300 that has been driving for several months can still be sold at a price higher than the purchase price. However, tank brand officials try their best to curb this behavior, which may cause confusion to the order system on the one hand and affect the reputation of the brand on the other. After all, there are a lot of complaints caused by the lack of cars.

Data show that Tank 300 is the first hardline cross-country SUV launched under the Great Wall WEY brand, which was listed in December last year with the Great Wall WEY logo. Due to the good market performance, Great Wall Automobile will operate as an independent brand in April this year. Tank 300 will no longer belong to the WEY brand after being replaced with a brand new logo.

At present, tank brands have successively launched many models, such as Tank 300, Tank 400, Tank 500, Tank 700 and Tank 800, covering a wide range of vehicles, including compact, medium and large-scale and full-size "high-end cross-country SUV" markets. Among them, tank 300 and tank 500 are currently mass-produced models of tank brands, and the derivative model of tank 300, "Tank 300 Cyber version", will be delivered on the 27th of this month and is about to start mass production. As a modified version of Tank 300, this model is also sought after by the market. After Great Wall announced the booking system for the Bo version of Tank 300 in August this year, less than half an hour later, the server was bombed and the order was snapped up. In a second-hand trading platform, there are even a large number of rescheduling Tank 300 Saibo version of the transaction posts, rebooking price increase as high as 30,000 yuan. In addition, the tank brand's second mass production model, the Tank 500, also began pre-sale in November last month. Similarly, the pre-sale order for the Tank 500 exceeded 13000 in just 20 minutes, and valid orders have been paid for more than 26000. Therefore, it is not difficult to predict that the market performance of the two models, the Saibo version of Tank 300 and the Tank 500, may continue to be hot after they are launched.

From the timeline of many models launched by the tank brand, only half a year after the tank brand declared its independence, the tank brand has exposed four new SUV models. In April this year, the tank brand said: the development goal for the next five years is to hit 500000 units in global sales in 2025, to achieve the first market share of China's cross-country SUV, and to challenge the first cross-country SUV brand in the world. For this goal, tanks are by no means just shouting slogans. According to the Trademark Office of the State intellectual property Office, Great Wall Motor has registered a series of related model trademarks about tank brands in 2020. It includes tank 100,200,900, 1000 and so on. Therefore, in order to achieve the above goals, there may be more new tank models in the future.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat