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In the early hours of this morning, Li Li, the ideal car, wanted to post on Weibo the ranking of the largest SUV sales in mid-November 2021, among which the ideal ONE topped the list with 13438 vehicles, far surpassing the second-ranked Volkswagen Tuen, and even more than the BMW X5, Mercedes-Benz GLE and Lexus RX combined. For this achievement, Li said: "Thank you for your support and continue to work hard."

According to the November retail sales of large-scale SUV terminals released by the China Automobile Center, the ideal ONE is the only model with more than 10,000 sales, with 13438 vehicles sold at the end of November. SAIC-Volkswagen Tuang sold 5668 new cars in November, while other models, including the BMW X5, Mercedes-Benz GLE and Lexus RX, all sold less than 5000. Of course, the three products mentioned above are all imported cars, and it is not surprising that they sell less.

Then in the same new energy field, the ES8 is 2358, while the Volkswagen ID.6 CROZZ is 2130. The above two models are pure electric models, but as new energy products, they are not as good as the ideal ONE.

On May 25th, ideal released its new ideal ONE, which costs 338000 yuan and 348000 yuan, only 10, 000 yuan more than the old model. As an annual revamped model, the new car does not change much in appearance and interior, but it adjusts and upgrades the software and hardware and configuration of the auxiliary driving system. The new car adds / upgrades a number of configurations such as AD advanced driving assistance system, Gaud HD map, dual "Journey 3" chip, and so on. Although the price has been raised by 10,000 yuan, it still looks very worthwhile.

The news of the new car shocked the ideal owners of the old model who just mentioned the car, because the ideal car sales consultant told them that the new model will be 400000, and there will be little difference in some performance, which is an annual change. Therefore, in the initial stage of the listing of the new ideal ONE, the ideal car was protected by many car owners, and the ideal car put forward a number of solutions, although it failed to satisfy the car owners, but the matter ended in the end.

Since ideal car launched the new ideal ONE, its sales volume has been uneven, but it has shown an overall growth trend. According to official figures, 13485 ideal cars will be delivered in November 2021, with a total delivery of 76404 ONE,1 in November.

From the new power brand sales point of view, the performance of the ideal car is still inferior to that of NIO and Xiaopeng. After all, there are many models in the sale of the ideal car, while the ideal car has only one model, which fundamentally determines the sales level of the ideal car. From the point of view of product delivery volume, the monthly sales of ideal ONE models alone are maintained at more than 10,000 vehicles, which is indeed more eye-catching than other new power brand models. Of course, as for why the ideal ONE is so popular, perhaps compared with the Xilai Xiaopeng pure electric model, the ideal ONE with extended range does not have the worry of mileage.

Previously, Li Xiang had issued an internal letter saying that he aimed to achieve a 20 per cent market share by 2025, that is, to sell 1.6 million cars by 2025. According to the data, according to the conservative estimate of 90,000 vehicles sold annually in 2021, even if the annual sales of ideal cars double, the sales of ideal cars will only be 1.44 million by 2025 (90,000 in 2021, 180000 in 2022, 360000 in 2023, 720000 in 2024 and 1.44 million in 2025). There is still a big gap with 1.6 million. In other words, the ideal to achieve this goal requires sustained high growth, for the current ideal ONE model, the goal of the ideal car is still very stressful.

It is understood that in 2022, the ideal car will launch the second production car X01, positioning large SUV, based on the add-on X platform, equipped with 1.5T four-cylinder turbocharged engine, maximum power 100kW, peak torque 240N ·m, while the maximum power of the booster generator 90kW, peak torque 200N ·m, comes from Honeycomb Power. In terms of mileage, the capacity of ternary lithium battery is 44.5kWh, the mileage of pure electric WLTC is 155km, the volume of fuel tank is 65L, and the mileage of extended WLTC is 800Km.

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