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Recently, the online car market exposed the Great Wall Euler's new car plan for 2022. According to the documents, the Euler brand will launch at least four new models next year, including ballet cats, lightning cats, punk cats and cherry cats. Among them, ballet cats, which focus on female consumers, will be the first to appear on the market early next year, with a price range of 15-200000 yuan. Lightning cats focus on neutral consumers, which probably means that both male and female consumers can drive the new car, which is expected to go on sale in the second quarter of next year. The price range may be around 200000 yuan. Punk cats focus on two-dimensional women and are expected to sell for between 20 and 250000 yuan. In addition, Cherry Cats will also be listed next year, but mainly in overseas markets, and may also be listed in China.

Lightning Cat, Ballet Cat and Punk Cat have actually been exposed for a long time and were all on display at the Guangzhou Auto Show in November, but they are still infinitely close to mass production. Lightning cat positioning A-class or A + class cars are expected to start pre-sale this year and go on sale in the second quarter of next year. From the appearance, Lightning Cat uses a more retro design, the overall body shape is more round, oval "frog-eye" headlights with raised shoulder lines on both sides, people can not help but think of a model under a luxury brand. The back line on the side of the body extends all the way to the rear and uses a frameless door. The rear of the car is integrated with the side lines, and the taillight also uses an oval design, so the overall design still has a certain flavor of the times. In terms of interior decoration, Lightning Cat's steering wheel and dashboard have adopted a retro design, the three-frame steering wheel has a circular design in the middle, and the barrel-type triple instrument has the flavor of the times.

The appearance of the ballet cat is very similar to that of the punk cat, but the appearance of the punk cat is more retro. From the appearance of the exhibition car, ballet cats and punk cats are also different from Euler models on sale, the overall shape is very round, the headlight group uses an oval shape, double-row door design and two-color body, and the front and rear wings are wide out of the body to form a wide-body effect. At the rear of the body, the two silver strips extending to the rear of the car are very eye-catching, and the rear headlamp group also uses an oval shape, which makes the whole vehicle design very "old-fashioned". However, the similar design styles of ballet cats and punk cats have also caused a lot of controversy, including round headlights, bonnets and chrome-plated front bumpers, which bear a close resemblance to a discontinued Volkswagen model.

There is an obvious difference in the interior layout between the ballet cat and the punk cat. The ballet cat's dashboard and center console continue the screen design, and the round-edged rectangular style with air-conditioned air outlets on both sides looks more technological. Punk cat continues the retro design, with a large number of chrome-plated decoration with hollowed-out three-spoke steering wheel and full liquid crystal instrument, while the central control screen and the multimedia screen in front of the passenger are integrated design.

As for Cherry Cat, it is obviously different from the design of the above three models and Euler models for sale. Cherry Cat is the first pure electric SUV under Euler Automobile, which adopts a new styling style and has a high similarity with WEY Macchiato, but because it is a pure electric SUV, its front face uses a closed grille. As this model is quite different from the current Euler brand, officials also say that it will focus on overseas markets.

Recently, Euler cars are mired in the "chip door" crisis. Public opinion was further fermented and expanded after it was named and reported by CCTV that it was loaded with Qualcomm eight-core chip but replaced with Intel quad-core chip produced four years ago.

On December 9, Great Wall Euler came up with a new solution: the owners of Euler cats decided before December 31, 2021 will be given a rights package worth 7200 yuan; in addition, the brand will upgrade the three electricity lifetime warranty provided in the "rights package" to the whole vehicle lifetime warranty, as well as 10000 yuan of charging rights.

According to the comparison table produced by the Electronic Engineering album, there is a huge gap in performance and cost between the Qualcomm Snapdragon 8155 and Intel Atom X5 E3940 chips, with the official price of the Qualcomm 8155 being $80 to $100, while the latter is only $34.

At present, the compensation scheme offered by Great Wall Euler to car owners has reached tens of thousands of yuan, which is higher than the cost of the chip itself, but the "chip door" crisis has not been completely solved, and many car owners cannot accept Euler's compensation plan. They think that Euler's compensation plan is insincere, and they only want to get back Qualcomm's chip and return the car. It is not difficult to see that the operation of Great Wall Euler not only needs to pay a higher price, but also leads to a crisis of trust in the brand. In addition, Euler claims to listen to user feedback sincerely, but it is hard to understand that it closes comments while issuing compensation proposals.

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