AutoBeta(AutoBeta.net)12/14 Report--

The new force of car building ushered in a new general-Bingli car! It is not the well-known "Bentley". "Bentley" has nothing to do with "Bentley". Relevant data show that the "Bingli" brand belongs to Beijing Bingli Information Technology Co., Ltd., and the legal representative of the company is Su Weiming, former executive vice president of Volkswagen (China). In fact, it has long been rumored that Su Weiming, executive vice president of Volkswagen and now CEO of Renault China, will personally build the car. Su Weiming is the founder of Bentley Motor. As a legal person, Su Weiming has also newly established two companies, Beijing Bingli Automotive Technology Development Co., Ltd., and Beijing Bingli Information Technology Co., Ltd., the former's main business is the production of intelligent electric vehicles. The latter includes auto parts sales, engineering and technical research, product design and so on.

In addition, on December 3, according to the Financial Associated Press, Dongfeng Automobile Group has invested in intelligent electric start-up Bentley Information and plans to contract it, which is scheduled to be released at next year's Beijing Auto Show. Data show that the legal representative of Beijing Bingli Information Technology Co., Ltd. is Su Weiming, former executive vice president of Volkswagen (China). Among the five natural shareholders of its parent company BeyonCa HK Limited, including you Zheng, deputy general manager of Dongfeng Motor Group, and Liao Xianzhi, chairman of Wuhan Dongfeng Insurance Brokerage Co., Ltd., Dongfeng and Su Weiming have not responded so far.

According to public sources, Su Weiming worked at Volkswagen for 16 years. Su Weiming, executive vice president of Volkswagen Group, left Volkswagen Group in January and became CEO of Renault China in March.

Su Weiming was born in Singapore in 1966 and is originally from Chaozhou, Guangdong. Prior to joining Volkswagen Group, Su Weiming served as Vice President of DaimlerChrysler China Investment Co., Ltd. in 1995 and General Manager of sales and Marketing of Gyibug in Beijing. In March 2005, Su Weiming served as Vice President of Volkswagen Group in China, Deputy General Manager of FAW-Volkswagen Business and General Manager of sales Company, and entered the field of joint venture marketing. In 2016, Su Weiming was promoted to Executive Vice President of Volkswagen Group, and also served as President of Business Operations of Volkswagen Group Greater China and ASEAN countries, Director and Executive Vice President of Volkswagen Group (China), and Chairman of Volkswagen (China) sales Co., Ltd. In 2017, Volkswagen subsidiary Mobility Asia (Yijia Intelligent Technology Co., Ltd.) was founded. Joined Renault in March 2021 as CEO of Renault China.

From Daimler Group, Volkswagen Group to today's Renault Group, it is not difficult to find that Su Weiming has a lot of experience in the automobile industry and can be said to be the top figure in the Chinese circle of the automobile industry, especially in the 16 years of working in Volkswagen Group. Volkswagen Group's sales in China jumped from 710000 in 2006 to 385 in 2020. In addition, because Su Weiming's position is second only to Volkswagen Group Management Board member, Volkswagen China President and CEO Heizman, Su Weiming is known as the most senior Chinese in Volkswagen China and Volkswagen Group.

However, Su Weiming is not the first person to build a car. There are precedents such as Shen Hui of Weimar Automobile, Zhang Yong of Nezha Automobile and Ding Lei of High-tech Automobile. Judging from the sales in November last month, Naha's delivery was the most surprising, with sales of 10013 vehicles, ranking second only to NIO, while Weima delivered 5027 intelligent pure trams, while the more high-end Gaohe delivered only more than 700. compared with the brands of Li Bin, Li Xiang and he Xiaopeng, the sales of Weimar and Gaohe are obviously somewhat "hip-pulling" among the new car-building forces.

As for the positioning of the new car-building force "Bentley" to enter the market at that time, according to insiders: Bentley's first new car may be a luxury and intelligent high-performance four-door electric coupe, the new car will be the standard Porsche Taycan products, the current Porsche Taycan in the domestic price between 88.8-1.888 million, so the first Bentley product price is likely to be around 800000 yuan With regard to the specific model information and other details of Bentley's new car, it is expected to be announced at next year's Beijing Auto Show, and we will wait and see how the follow-up "Bentley" market performs.

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