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Shanghai Xiaopeng was fined 100000 yuan by the Xuhui District Market Supervision Administration for being in a subordinate store. The Shanghai penalty Market Supervision Administration made an administrative penalty decision on Xiaopeng Motor. According to the decision, Xiaopeng spent nearly 170000 yuan to buy 22 camera equipment with face recognition function to be installed in its stores, including its five direct stores and two franchise stores in Shanghai, so as to count the number of people entering the store and analyze the male-to-female ratio, age and so on. From January to June this year, a total of 431623 photos of faces were collected and uploaded. This act violates the law on the protection of consumers' rights and interests without the consent of consumers, nor does it express or inform consumers of the purpose of collection and use.

Some stores through the installation of face recognition system to identify consumers, in order to grasp the situation of consumers to the store to implement the so-called precision marketing. This practice was more popular in the real estate industry earlier, because buyers need to look back and forth many times from looking at the house to the final determination, and once the seller has mastered the consumer's state of mind, he will give discounts that cannot be given. You have just entered the store and have not talked to the sales. The other party has seen you clearly several times, while some netizens joke that it costs tens of thousands to go to the house without a helmet.

This violation of consumer privacy was exposed at the March 15 party this year, and the incident took place in Shanghai. At CCTV's March 15 gala in 2021, the first exposure focused on "face theft". The program team secretly visited Shanghai Home Decoration Jiakole Sanitary Ware and found that its store grabbed its gender, age and other personal information without the consent of consumers. in the Shanghai Home Decoration Jiakole bathroom store, the camera looks ordinary. However, the company staff told reporters that the camera has a face recognition function. It is understood that Kohler bathroom has installed cameras with face recognition function in thousands of stores across the country. as long as consumers enter one of the stores, without knowing it, they will be captured by the camera and automatically generate a number. in the future, customers will know which store to go to and how many times they have been there. Kohler dismantled the cameras overnight after being named.

Shanghai Jinshan District Market Supervision Bureau went to investigate and deal with it the next day, and then issued a notice that Kohler (China) Investment Co., Ltd. was fined 500000 yuan by Shanghai Jing'an District Market Supervision and Administration Bureau for installing camera equipment to capture face information in stores without consumer consent between February 2020 and March 2021, violating the relevant provisions of the Consumer Rights Protection Law of the people's Republic of China. The Shanghai Jing'an District Market Supervision Bureau reported that before the investigation, Kohler bathroom captured more than 2.2 million pieces of face information.

It is also reported in the program that Haikou, Wuxi and BMW 4S stores in Shenzhen also use this aspect to monitor shoppers. Shenzhen Baoze has installed two face snapping machines in the exhibition hall. As of March 15, 2021, a total of 4617 face information have been captured and stored. The Shenzhen Municipal Market Regulatory Bureau will file a case for investigation in accordance with the law.

Judging from the penalty decision of Shanghai Xiaopeng Automobile sales and Service Co., Ltd., this was similar to the face recognition system and recognition ability exposed by CCTV at that time, and the amount of photos it collected was about 1/4 of the Kohler bathroom concerned. With reference to this standard, Xiaopeng made the penalty decision of fining Xiaopeng 100000 yuan. The automobile industry pays attention to the inquiry of Xiaopeng Automobile from the website of the Shanghai Market Supervision and Administration Bureau. There are 10 different entities registered in the whole Shanghai area. Xiaopeng responded to the media at noon today, saying that Xiaopeng collected 430000 photos of faces in six months, which caused users' concern and apologized. The statement pointed out that in this incident, the stores in the Shanghai area hope to improve the reception process and better serve customers through the collection and analysis of store passenger flow and other data, but due to unfamiliarity with the relevant legal provisions, mistakenly purchased and used products that violated the relevant legal provisions. Xiaopeng Motor expressed full obedience to the administrative penalty and made a deep introspection on the matter.

This is the second time in nearly a week that Xiaopeng has responded to its statement. Earlier, Mr. Chen, a consumer in Nanjing, signed a P7 car purchase contract with Xiaopeng and paid a deposit of 5000 yuan, and the two sides signed a car purchase agreement. At the time of delivery, the clerk at Xiaopeng store asked for an increase in the amount to meet the local new energy subsidy requirements, so Xiaopeng car was questioned to make up for it. On December 8, Xiaopeng Motor responded to this report and verified that the store clerk did not have a clear understanding of the relevant promotion policies in November in the process of communicating with customers, resulting in customers' misunderstanding and in the follow-up process. Did not solve the problem for the customer in time. In this regard, Xiaopeng Motor sincerely apologizes for the inconvenience and trouble caused by the customer. In the follow-up, Xiaopeng Automobile will standardize the store sales and delivery process, strengthen the professional knowledge training of store personnel, and bring better service to users from the sales side and delivery side.

With the development of information technology, the application of face recognition can be seen on many occasions, which can indeed bring convenience in life and management. At the same time, ordinary people are very wary of this, can only rely on the improvement of the law, if there are no restrictions on face recognition, it will also bring a lot of unpredictable risks, such as going to consumption will be infringed upon by some "ripe" mechanisms, or these private data will be improperly protected, out of control will be abused by hackers or lead to unexpected outflow of personal information.

The new version of the personal Information Security Standard of Information Security Technology, which was implemented on October 1 last year, clearly stipulates that face information belongs to biometric information as well as personal sensitive information, and the authorization of the subject of personal information should be obtained when collecting personal information.

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