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Recently, Volkswagen Group announced global car sales in November. Volkswagen sold 616300 vehicles in November, down 31.5% from a year earlier and falling for the fifth month in a row, according to data.

From a specific market point of view, Volkswagen's sales in major auto markets basically declined, with large declines of 41.9% in Central and Eastern Europe and 38% in China, while those in Western Europe and the Middle East / Africa fell nearly 30% from the same period last year. By contrast, North America had the smallest decline, at 7.4%. In terms of total sales, Volkswagen Group's cumulative sales in the first 11 months were 8168800, down 1.7 per cent from a year earlier, with the Chinese market falling the most, falling 11.6 per cent to 3028900 vehicles, while growth was achieved in all other markets, except for slight declines in western and central and eastern Europe.

In terms of specific brands, sales of Volkswagen's major brands also fell, with Volkswagen passenger cars, Audi and Skoda falling nearly 35%, while Porsche had the smallest decline, down only 0.3% from the same period last year. In terms of total sales, Skoda brand sales are the least satisfactory, with cumulative sales falling 11.4% year-on-year to 807000 units in the first November, Volkswagen passenger cars also down 4.7% year-on-year, Audi and Porsche still maintaining growth.

Affected by the global chip supply and the epidemic, car brands, including Volkswagen, are not very optimistic about sales this year. According to the latest market news, Volkswagen expects to sell less than 9 million vehicles this year due to the impact of chip bottlenecks on production. Volkswagen believes that the lack of core will continue until at least 2023, and in a worst-case scenario, Volkswagen could sell about 8 million cars next year.

According to the data, the Chinese market is still Volkswagen Group's largest auto market, but the decline is also the biggest of all regions. For Volkswagen, the layout of the Chinese market can only be more and more in-depth. After all, the Chinese market accounts for most of Volkswagen's revenue for the whole year. Once problems arise in the development of the Chinese market, it will also affect the development of the entire brand.

Not long ago, the German media Automotive Weekly reported that Volkswagen Group due to the poor performance of the Chinese market, electric car product ID. Family sales are not as expected and other reasons, plan to change the head of the business in China, Volkswagen Group China CEO Feng Sihan will step down from his current position and leave China.

Data show that Volkswagen's sales in China rose 0.6 per cent year-on-year to 4.23 million vehicles in 2019, accounting for nearly 40 per cent of Volkswagen's total global sales, an all-time high. Volkswagen sales in China fell 9.1 per cent to 3.85 million vehicles in 2020 compared with the same period last year. In the first three quarters of this year, Volkswagen sales in China fell 4.1 per cent to 2.55 million vehicles compared with the same period last year. Volkswagen brand sales were less than 1.86 million vehicles, Skoda delivered only 52700 vehicles, and only Audi brand achieved year-on-year growth.

Feng Sihan responded to the news that "he will definitely leave China", but Feng Sihan did not respond clearly whether it was due to the continuous decline in sales in the Chinese market. But he said that "when a manager has been in a job or a place for many years, he needs to make adjustments and changes. Although managers can gain more and more experience in the local market, they may lack a fresh perspective."

In fact, the decline in Volkswagen's sales in China is more or less related to managers, such as a shortage of chips. The impact of the epidemic and the market stock competition and other irresistible factors, the new leader who can ensure the sound development?

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