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On the evening of December 17, the WEY latte DHT was officially launched, with a total of three models: medium cup, large cup and super-large cup, priced at 159800 yuan, 169800 yuan and 179800 yuan respectively. It is understood that the WEY latte is the third model named after coffee after the Mocha and Macchiato. The new car is located in the compact SUV, which was first unveiled at the Shanghai auto show and opened for pre-sale at the Guangzhou auto show.

From the outside, the WEY latte continues the design style of the coffee series, but there will be differences in detail. The hexagonal intake grille uses lock armour style, the internal details are dot matrix chrome plating decoration with the same shape as the brand LOGO, the family headlight group design on both sides and the front surround of the chrome plating decoration, the large imitation guide hole design edge is equipped with through-type chromium plating, which visually improves the visual width of the front face. In terms of size, the latte DHT has a length, width and height of 4668/1890/1730mm and a wheelbase of 2745mm, which is between Mocha and Macchiato DHT.

In the interior part of the car, the design style of the WEY latte is similar to that of the Mocha, which is also the layout of three LCD screens, in which the LCD instrument and the central control screen are 9.2 inches and 14.6 inches respectively, the air conditioning control area also has a fast 9-inch control screen, and the AR HUD+ head up display, which can achieve four screens linkage. On the whole, the WEY latte center console adopts an elegant and simple style, taking into account the sense of technology and luxury.

In terms of intelligent configuration, the new car is equipped with AI intelligent facial recognition, AI intelligent voice, FOTA upgrade, 360-degree panoramic image and so on. In terms of safety configuration, the new car has highway driving assistance system, full-speed domain adaptive cruise system, front collision warning, rear collision warning, lane maintenance, lane departure warning, parallel assistance, tracking reversing, transparent chassis and so on.

In terms of power, the WEY latte is the first model with 1.5T DHT hybrid, which can realize EV driving, hybrid drive, series drive, energy recovery and other working modes, with a maximum power of 246hp, a maximum torque of 532N ·m, a transmission system matching a two-gear DHT gearbox, and equipped with ejection start mode and single pedal mode. According to officials, the fuel consumption of the WEY latte is as low as 4.9L for 100 kilometers and surpasses the 1000km when it is full of fuel.

At present, the sales volume of WEY brand is not very optimistic and is in the stage of product transformation. According to public information, the WEY brand was founded in 2016, named after the company's founder Wei Jianjun, and the previous models were named "VV+ Digital", including VV5, VV6 and VV7. According to data, both the VV7 and VV5 produced by WEY in 2017 sold more than 10,000 vehicles a month, and the annual sales reached 86000 vehicles that year. In August 2018, WEY VV6 was officially launched, and the WEY family product camp was further enriched, with annual sales reaching 139500 vehicles that year.

Since then, WEY sales have begun to decline. Year-on-year sales fell 28.28% to 100000 in 2019 and 21.53% to 78500 in 2020, with sales of all models falling. Sales of WEY were also depressed in 2021, with cumulative sales of 48000 vehicles from January to November in 2021, down 29.46% from a year earlier, making it the only brand under Great Wall to decline.

WEY seems to have abandoned the VV series models, although the VV series models are still on sale, but there are no specific sales figures, and the main coffee series products are driving the development of WEY. It is understood that the WEY coffee series has mocha, macchiato, latte three models on sale. On May 21, the WEY Mocha officially launched, the new car is the first model based on the "coffee intelligence" platform, positioning medium-sized SUV, the price range is 17.58-218800 yuan. On November 17th, WEY Macchiato DHT officially went on sale as a compact SUV with a price range of 16.68-177800 yuan. The newly launched WEY latte body size and price are between the two models, providing consumers with more choices.

The main targets of WEY brands include Changan UNI series, Geely Lock and other brands. As a compact SUV, WEY latte will face the market competition pressure from Lengke 01, Changan UNI-T and other models in the future, and hybrid technology and intelligent configuration will be the main advantages of latte. As for the transformation of the WEY brand to develop a series of coffee models, whether it can save its current market performance is still unknown. Since its launch, Mocha has sold 23700 cars and Macchiato 2632, according to the Federation of passengers.

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