AutoBeta(AutoBeta.net)12/19 Report--

On the annual NIO Day, NIO officially released its second car, ET5, and announced its pre-subsidy price. The new car will be available in both 75kWh and 100kWh versions, with pre-subsidy prices of 328000 yuan and 386000 yuan respectively. If the battery is leased, it costs 258000 yuan, and the monthly battery fee is 980 yuan / 1480 yuan / month. It is understood that the ET5 positioning medium-sized luxury car, is expected to be officially delivered in September 2022.

The ET5 is the second car to be launched after the ET7, with a lower positioning than the ET7. Compared with ET7,ET5, the exterior design is more athletic, the front face adopts closed panel with through diversion port, LED daytime driving lights and headlights adopt separate design, daytime driving lights are slender and intermittent. From the overall styling point of view, the ET5 uses a sedan body design, the rear of the car with a slippery back shape, with red brake calipers, looks more sporty. In terms of size, the length, width and height of ET5 are 4790/1960/1499mm and the wheelbase is 2888mm. For comparison, the standard wheelbase version of BMW 3 series is 4719/1827/1459mm in length, width and height, and 2851mm in wheelbase.

In terms of interior decoration, ET5 also uses a minimalist design style, with a 12.8-inch central touch screen and liquid crystal dashboard, the entire dashboard and central control screen use independent suspension design, while providing six interior colors for consumers to choose from. In addition, the large-scale canopy is not absent.

In terms of power, the ET5 mileage is 550km, 700km, 1000km, using dual-motor drive standard intelligent four-wheel drive system, the maximum power 360kw, peak torque 700N ·m, zero acceleration up to 4.3s.

Before the release of ET5, Ma Lin, senior director of corporate communications for Lulai, wrote on moments that "after the release of the fifth production car, the XXXXXX market will change", while emphasizing that "# 5 is greater than 3". In the communication scene after the press conference, Wei Lai co-founder Qin Lihong publicly explained, "these two days we are discussing a topic'5 > 3'. ET5 is aimed at two models with'3'. We think it should still be possible to take a taxi in the sense of cost-effective technology, including the entire service experience, and it is normal for some ET7 users to hesitate to ET5. In contrast, the ET7 is more upscale and elegant, while the ET5 is more athletic and younger, the age structure of the crowd is different, and the price gap between the two cars is not small, each with its own gross profit margin. As for whether ET5 will affect ET7 sales, Li Bin said, "there are two children in the family, who has a bright future." So, what are the two cars with "3"?

Prior to this, Li Bin publicly said that the brand will not explore too low space, NIO will maintain its high-end market positioning. Combining the current product system of NIO, before ET5 is listed, the price of four models including ES6, ES8, EC6 and ET7 is more than 350000 yuan, while ET5 is currently the lowest price model, belonging to the entry-level model of NIO, the launch of new cars and the product system of NIO complement each other, which is conducive to further increase the scale of sales and seize more market share. However, even for entry-level models, the price of ET5 is still more than 300000 yuan, that is, Xilai products are still not separated from the 300000-yuan market.

At present, the pattern of the three new forces of car building in China has initially taken shape, while Qin Lihong has revealed a deeper analysis of the competitive relationship among Lulai, Xiaopeng and ideal cars. Qin Lihong said that from the perspective of the industry, we have a different market share. We often talk about NBA internally, and with our replacement of mainstream high-end fuel cars, we hope that NIO should be raised to this level and turn the pattern of BBA into that of NBA. Of course, our current sales figure is only 1/10 of that of others, but year after year, we can still see that we are making progress. In the mainstream market for the next 10-20 years, no matter how everyone ranks, the total number of passenger cars in China has not changed, and everyone is on the rise, so who is decreasing? this is the mainstream phenomenon today, not the contrastive relationship between Wei Xiaoli. It's the competition between the new energy and fuel vehicles.

According to the Federation of passengers, sales of narrow-sense passenger cars from January to November this year were 18.041 million, up 7.5% from the same period last year, of which sales of new energy narrow-sense passenger cars were 2.514 million, up 178.3% from the same period last year. From the perspective of the domestic automobile market, new energy vehicles are far less than traditional passenger cars, accounting for only 13.9% of the total market share, but the development of new energy vehicles is faster. From the perspective of long-term development, it is only a matter of time before new energy vehicles replace traditional passenger cars.

New energy vehicles and traditional oil vehicles show two different trends of development. According to the latest new energy vehicle sales list released by the Federation of passengers, the top brands basically come from independent brands, including BYD, SAIC GM Wuling, Great Wall Motor, GAC Ean, SAIC passenger cars, Xiaopeng Motor and so on. There are only two joint ventures in the top 15 rankings, namely FAW-Volkswagen and SAIC-Volkswagen. In the traditional passenger car market, it is still dominated by joint venture brands, occupying the main market share, while in the new energy vehicle market, the development of independent brands is obviously faster than that of joint venture brands. At present, the better sales of new energy vehicles in the market also come from independent brands.

Based on this, Li Bin said at the communication meeting that he did not understand, how can anyone still buy a gas car? 'i don't understand why people still buy oil cars now, 'said Li Bin.' how nostalgic it is to buy oil cars!' I can't think of anything good except that I can smell a little gasoline. It is true that electric cars were inconvenient to use in the past, but in most of today's scenarios, there is not so much anxiety if you are used to using them.

In fact, what is different from Xiaopeng, ideal and other new power enterprises is that NIO takes the route of changing electricity. Compared with other electric vehicles, NIO's products do have certain advantages in terms of battery life, but it also depends on adequate infrastructure construction, that is, Wei to change the layout of the power station. From the current market point of view, there are still many problems in the development of new energy vehicles, whether in products, services or terminal markets and infrastructure construction, all need to be improved and layout for a long time. Winter mileage anxiety and traditional holiday queue charging scene is vivid, it is not realistic for electric vehicles to completely replace fuel vehicles in a short time.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat