In addition to Weibo, there is also WeChat
Please pay attention
WeChat public account
AutoBeta
2024-11-22 Update From: AutoBeta autobeta NAV: AutoBeta > News >
Share
AutoBeta(AutoBeta.net)12/20 Report--
By the end of 2021, Harvard Zoo has added a new member, the Haversian Beast. On December 18, the Harvard brand announced the official launch of Harvard's new model Harvard Shenbeast, which launched a total of six equipped models with a price range of 13.00 yuan to 167000 yuan. It is understood that the new car positioning compact SUV, based on the HAVAL XY concept car unveiled at the Shanghai Auto Show, is made from the lemon platform like Harvard Red Rabbit and Harvard Dog.
From the point of view of the appearance, the front face of the new car is highly recognizable and adopts a borderless design style. there are penetrating LED light groups above the grille and near and far light groups on both sides of the grid, which is the first time this kind of design has appeared in the Harvard brand. In terms of size, the length, width and height of the new car is 4780/1890/1675mm, and the wheelbase is 2800mm. Although the new car is positioned as a compact SUV, it has a size close to medium-sized SUV, which is almost one lap larger than Harvard H6, and even grows 69mm compared with Volkswagen Mountain Exploration, which is known as "medium-sized SUV". There is no doubt that Haver's larger space can bring passengers a more spacious ride.
The interior decoration is relatively simple, the new car uses "black accolade magnetic field" and "pink neon" two colors, "black accolade magnetic field" highlights the movement, pink neon shows more warm and fashionable, and the door panel is decorated with a large number of diamond patterns. In addition, the high-end model of the new car has a 12.3-inch full LCD meter and a 14.6-inch central control screen, and a 25-inch HUD look-up display.
In terms of power, the new car is equipped with 1.5T and 2.0T power versions, of which 1.5T engine maximum power 135kW, maximum torque 275Nm 345Nm 2.0T engine maximum power 165kW, maximum torque 345Nm, top model with four-wheel drive, matching with the two kinds of power are 7-speed double clutch gearbox. According to officials, the new car may launch a hybrid version of lemon DHT in the future.
Harvard has always attracted a lot of attention as the best-selling brand of Great Wall. As we all know, from 2020 to now, the Harvard brand has launched a number of brand-new models with different names, including the Harvard Dog, Harvard's first Love, Harvard Red Rabbit and so on. Because the name is too novel, it caused great controversy as soon as the Harvard Dog was announced. Many netizens commented that the Harvard brand would be named, and some netizens even teased Harvard that he was opening a zoo. Including the launch of the Haver god animal name is also named after the "zoo" department. On the one hand, the novel naming method can really make consumers better remember, on the other hand, it not only triggers the interaction among netizens, but also further increases the popularity of the market for brands and models. Harvard's "alternative" marketing method has attracted the attention of many consumers. From this point of view, Harvard is really good at naming! At present, according to the State intellectual property Office, Great Wall has also applied for registration of "Harvard Wolf", "Harvard Leopard", "Haverzaki antelope", "Harvard Yue Horse", "Harvard Tiger", "Harvard Wolf", "Harvard Owl Dragon" and other model naming trademarks. Based on this, people in the market industry believe that Great Wall is building a "zoo" series of models.
In fact, the brand-new models launched by Harvard in the past two years have gradually replaced the old Harvard brand models and injected new momentum into the Harvard brand. Data show that in the past November, the Harvard brand sold 69170 vehicles a month, including 32443 Harvard H6, 10345 Harvard Dogs and 7606 Harvard first Love. In the first 11 months of this year, the Harvard brand sold a total of 675621 vehicles, of which the Harvard H6 sold 327650 vehicles, making it the highest-selling model of the Harvard brand; the Harvard Dog sold 87662, second only to the Harvard H6; and Harvard's first love was 60521. The listed Harvard God Beast has received more than 12000 orders in the pre-sale stage, so it is not difficult to guess that the Harvard God Beast may become another popular model after the Harvard H6.
In terms of competitors, in terms of positioning, price, size and audience, Haversian's competitor or Geely Star has more 45mm than Haverbeast in terms of size, and has more advantages in interior space. However, Haverbeast's greater advantage lies in the power performance of 1.5T fuel and 2.0T models, by comparison. The standard 2.0T engine of Geely Xingyue L appears to be a little single.
All in all, having more children is easy to fight, and Great Wall has launched a number of main models in the past two years. The appearance of Haverbeast will further expand the product lineup for the Harvard brand, but whether it will break the current balance of cross-border SUV and bring new sales growth for the Harvard brand in the future remains to be seen.
Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat
Views: 0
*The comments in the above article only represent the author's personal views and do not represent the views and positions of this website. If you have more insights, please feel free to contribute and share.
© 2024 AutoBeta.Net Tiger Media Company. All rights reserved.