AutoBeta(AutoBeta.net)12/20 Report--

Yesterday, FAW Red Flag opened its first experience store in Japan. Red Flag Japan experience Store is located in Lang Sui District, Osaka City. The core area of the exhibition hall consists of two floors. The first floor is the product showroom, which mainly displays the Red Flag H9 model; the second floor is the negotiation room and accessories showroom. The store currently sells four models, including H9 gasoline and hybrid versions, with prices ranging from 5.5 million to 11.5 million yen, or about 308400 to 644800 yuan, which is comparable to domestic prices.

In February this year, the first Red Flag car landed in Japan for preliminary preparations, including various safety standards and tests of exhaust emissions and driving noise, which fully met the sales standards of cars imported from Japan. In May, the Red Flag car was officially licensed in Japan.

Next year, Red Flag plans to introduce more electric models to the Japanese market, including the Red Flag E-HS9, which launched its long-lasting version at the Guangzhou Auto Show this year, with 120kWh batteries, the NEDC has a range of 660km and 690km, and is expected to sell for 11 million yen in Japan, slightly higher than the domestic guide price of 50.98-779800.

In addition, Red Flag will also consider introducing other models with low prices of 3 million to 4 million yen. According to the news, at present, these models are undergoing interface transformation in accordance with Japanese charging standards in China. The model that appears at the scene is still the traditional Chinese left rudder setting, which is not restricted by Japanese local law. FAW plans to open stores in Tokyo and Nagoya in 2022 and plans to expand to other Japanese cities.

The first Red Flag car was born in 1958. Red Flag has become a designated car for national leaders and major national events, and its sense of history and affection is even more unique to the Chinese people. At present, FAW Red Flag has formed a series of cars composed of H5, H7 and H9, as well as the SUV family composed of E-HS3, HS5, HS7 and E-HS9. The product system is relatively perfect, covering a medium-and high-end consumer market of 150000-700000 yuan.

At the opening ceremony on the 19th, the main models of the Red Flag car series, H9 and H9, were respectively 5137/1904/1493mm in length, width and height, 3060mm in wheelbase and positioned as medium and large sedans. In terms of interior decoration, Red Flag H9 also uses a relatively stable design language, which is equipped with a three-format multi-function steering wheel, a full liquid crystal dashboard, an embedded central control screen and an electronic handle. In terms of power, the actual model uses a 2.0T engine with a 48V light mix, with a maximum power of 252 horsepower, accompanied by a 7-speed wet double-clutch gearbox. The sales price in the Japanese market is expected to be around 14 million yen (about 780000 yuan).

Red Flag's domestic sales have risen sharply in recent years, from 30, 000 in 2018 to 100000 in 2019 and 200000 in 2020. This year, FAW Hongqi aims to double its sales target of 400000 vehicles. According to November sales data of the most recent month, Hongqi's November sales exceeded 30, 000 to 30662, up 32.4% from a year earlier. HS5's November sales were 15167, up from 54.5% in the same period last year, while Mercedes-Benz E-Class sales were 14060 in November. Red Flag brand sold a total of 240000 units from January to November in 2021, an increase of 46.7% over the same period last year, which still lags behind the goal set by Red Flag itself, but it is undeniable that Red Flag has developed quite rapidly. On October 11, in China's FAW and Wanda Group announced a strategic cooperation, Wanda Group Chairman Wang Jianlin said that Wanda Vice President and above executives all transferred to Red Flag cars, which not only expressed trust in domestic brands, but also showed confidence in the national brand Red Flag cars. In addition, Wanda also began to get involved in the field of car sales, and the chosen partner was Red Flag dealers. This meaning taste Wanda's squares, cinemas and other offline commercial scene resources, will also be expanded into FAW Red Flag car sales channels.

Earlier, Red Flag products were exported to overseas countries, but the opening of experience stores in Japan has a different meaning. Wang Li, chief operating officer of the experience store, said that Red Flag's entry into Japan, a developed automobile country, is the latest achievement of Red Flag's expansion into the world market, and it will enable Chinese tourists in Japan and travel companies visiting Chinese in Japan to ride on their own cars. As for the performance of sales, maybe we can see the answer soon.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat