AutoBeta(AutoBeta.net)12/21 Report--

Recently, there has been a sharp reduction in the sale of Polar 2 on a second-hand trading platform, including information about the first offering of Polar 2, 2021 single motors, dual motors and other polar star models at discounts, and some models are even sold at less than 40% discount.

According to a seller to time Finance revealed that the vehicles sold are brand-new vehicles, of which the biggest discount is the 2020 Ji Xing 2 first version of the model, which can be a 50% discount on the price of the whole car. In other words, the new car, which costs 418000 yuan on the official website, costs only 246000 yuan on the second-hand platform, 170000 yuan lower than the official website. As for the latest Polar Star 2 2021 single motor model, the seller said that the current price of the car is 252800 yuan, plus auxiliary or luxury kit after 282800 yuan, can be added with a 50% discount.

As for the problems of quality assurance and pick-up channels, the seller revealed, "We are car dealers. These cars are bought out directly from manufacturers and can be guaranteed by the whole country." At the same time, the seller also said that these cars can be picked up all over the country, and the pick-up location is in the warehouse. Subsequently, the media asked other sellers of the platform, the information is roughly the same, the vehicles are new cars, but there is a difference in price.

In view of the discount sales of Polar Star 2, the media asked the salesperson of Polar Space. A salesperson from Shanghai Star Space told the media that Polar is now in direct operation, and the guiding price on the official website is the price of the store. at present, there is no discount for car prices across the country, but in the optional kit, there will be corresponding preferential policies according to users' choices. In view of the fact that the second-hand platform said that the vehicle channel is for the manufacturer to pick up the car, and then go to the 4S store to sign the contract and pick up the car in the warehouse, the sales said that at present, the polar stars are sold directly in stores, there is no traditional 4S store, and there is no such situation for manufacturers to take the car. if users place an order on the official website, they will deliver it directly to the nearest Polar Space. At the same time, the sales also said that if you see the news of selling cars online, it is necessary to make a distinction between whether there are used cars or rented vehicles.

The sales of Beijing Polar Star Space have a different view, saying that there is no discount for 2 2021 models of Polar Star at present, but there is a 6. 3% discount for the 2020 first version of the whole car. "there are now two existing cars for the first issue of Star 2, with an official guide price of 460000. Now we can give you a 6. 3 discount, and the price can be negotiated after entering the store."

In response to the above news, the media sought confirmation from Star Motor, but there was no response until the press release.

Polestar Polar Star is an electric car brand jointly founded by Volvo and Geely. At present, Polar Star Polestar has two products, Polestar 1 and Polestar 2, of which Polestar 2 is the first model to be delivered on a large scale. The car is based on Volvo CMA architecture. The single motor standard endurance version costs 258000 yuan, the single motor long endurance version costs 282800 yuan, and the dual motor long endurance version costs 338000 yuan. The first version of the Polestar 2 mentioned above is 2020 models, with a price of 418000 yuan.

The target of Polestar 2 is Tesla Model 3. However, when the monthly sales of Model 3 exceed 10,000, the sales of Polestar 2 are not optimistic. According to the data released by the media, only 915 vehicles were insured in the Chinese market from January to November 2021, of which 909 were sold in Polar 2 and 252200 in the same period of Model 3.

It is understood that Polestar 2 is built on the CMA architecture of Volvo cars and has certain advantages in technology, safety and design. However, this advantage not only did not form a good brand effect, but was recalled one after another because of product quality problems shortly after listing, resulting in a certain negative impact on products and brands.

On December 2nd, the preview chart of Polestar 3, the third model of Polar Star, was released, and it was officially announced that Polestar 3 would be launched in 2022. According to the available information, Polestar 3 positioning in the large luxury pure electric SUV, the standard Porsche Cayenne is mixed, the mileage is expected to be more than 600km. It is understood that the Polestar 3 will become the first model made in both China and the United States, which is scheduled to be put into production in 2022, officially sold in 2023, and planned to sell 124000 vehicles by 2025.

As the world's largest automobile market and new energy vehicle market, the sales situation of Jixing in China is not optimistic. As a standard Model 3 model, Polar 2 has failed to show the expected results in China, and for the future positioning of more high-positioning models such as Polar 3 and 4, which means the improvement of its consumer groups, how should it boost its performance in the Chinese market?

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat