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Recently, an "Audi FAW New Energy vehicle Co., Ltd. Construction Project Analysis document" circulated on the Internet shows that Audi FAW plans to invest 15.8 billion yuan to build an annual production capacity of 150000 pure electric vehicles. The project introduces the PPE platform, a high-end electric vehicle platform jointly developed by Audi and Porsche for large electric vehicles, and will produce two pure electric SUV models, including Audi Q6L e-tron (eQ5), Q6L e-tron Sportback (eQ6) and E6L Limousine, a pure electric car.

Audi E6L Limousine concept car A6 e-tron concept car has previously made its debut at the Shanghai Auto Show and is located in medium and large pure electric cars with length, width and height respectively 4960/1960/1440mm and wheelbase 2950mm. It will be equipped with a front and rear dual motor system with a comprehensive power of 476hp, with a maximum torque of 800N ·m, and is expected to produce 150000 vehicles a year by the end of 2023 at the earliest. According to data, the Audi E6L Limousine will have three power configurations after mass production, the entry level will be equipped with 83kWh battery pack, rear wheel drive, CATL mileage 550km, zero acceleration 7.6s. The 100kWh battery pack model will be divided into rear-drive and four-wheel-drive models, with CATL mileage of 600km, zero-hundred acceleration of 6.5 seconds for rear-drive models and 5.7 seconds for four-wheel drive models. It is understood that in the future, three models, including Audi A6 e-tron, will be put into production in Changchun by Audi FAW New Energy Joint Venture, and will be sold by FAW Audi sales Company.

On October 13, 2020, Audi and China FAW Group formally signed the MOU of Audi FAW High-end New Energy vehicle Cooperation Project, announcing the establishment of a new energy joint venture between the two sides. On January 19, 2021, China FAW Board, Audi Management Board and Volkswagen Group Supervisory Board held an online signing ceremony in Beijing and Changchun to officially announce that FAW Audi PPE New Energy Company has officially settled in Changchun, and the project is named "Audi FAW New Energy vehicle" because foreign investors hold 60%. On March 25, 2021, Audi FAW New Energy vehicle Co., Ltd. was established, marking the birth of Audi's third joint venture in China. Tianyan check shows that Audi FAW has a registered capital of 5.267 billion yuan, of which Audi and Volkswagen Group hold 60 per cent of the company, while FAW Group holds 40 per cent, which means that the company will be dominated by Audi and Volkswagen Group.

In addition to Audi FAW New Energy Automobile Co., Ltd., Audi also holds shares in two joint ventures, FAW-Volkswagen and SAIC-Volkswagen, but holds relatively few shares. Data show that FAW-Volkswagen Co., Ltd. was established on February 6, 1991. It is a large passenger car manufacturer jointly operated by China first Automobile Co., Ltd., Volkswagen AG, Audi Automobile Co., Ltd. and Volkswagen (China) Investment Co., Ltd., in which Audi Automobile Co., Ltd. holds a 10% stake.

FAW-Volkswagen owns Audi, Volkswagen and Jetta brands, among which Audi products include Audi e-tron, Audi A6L, Audi Q5L, Audi A4L, Audi Q3, Audi A3 Limousine, Audi A3 Sportback, Audi Q2L, Audi Q2L e-tron and so on.

SAIC Volkswagen Automobile Co., Ltd. was established on February 16, 1985 and is jointly owned by SAIC, Volkswagen, Volkswagen (China), Skoda and Audi. Among them, SAIC and Volkswagen hold 50% and 38% of the shares respectively, and Audi acquired 1% of SAIC-Volkswagen in 2018. As a result, SAIC-Volkswagen has obtained Audi production qualification.

SAIC Volkswagen has three major brands: Audi, Volkswagen and Skoda, among which Audi plans three products with exposure, including Audi A7L, Audi Q5 e-tron and Audi Q6. On September 26th, SAIC Audi announced that the pre-price of the A7L is 59.97-777700 yuan. In terms of power, SAIC Audi A7L 55TFSI quattro is equipped with 3.0TFSI V6 engine and 48V light mixing system with a maximum power of 340hp and a maximum torque of 500N ·m. In terms of transmission, the new car matches a seven-speed double-clutch transmission and provides a quatro four-wheel drive system. At the Guangzhou Auto Show, SAIC Audi's first luxury pure electric SUV Q5 e-tron was officially unveiled and booked, with an official pre-sale price of 40-520000 yuan. Although the Q5 e-tron is named after the FAW Audi Q5L, it is not a pure electric version of the Audi Q5L.

To sum up, Audi currently has three joint ventures in China, including FAW-Audi, SAIC Audi and Audi FAW. Audi has more dominance in Audi FAW, which will focus on the development of new energy vehicles. According to Audi's new energy plan, the Audi brand will step up its research and production of electric vehicles in the future. Audi's pure electric models will reach 20 by 2025, and the product range of plug-in hybrid will be greatly expanded. Audi predicts that by 2025, about 1/3 of cars delivered to customers worldwide will be pure electric or hybrid models.

Audi's sales in China rose 5.4 per cent year-on-year to 726288 vehicles in 2020, below BMW's 777379 and Mercedes-Benz's 774382, according to the data. Audi sold 418188 vehicles in China in the first half of this year, less than BMW's 467064 and Mercedes-Benz's 441579. At present, Audi's most important partner in China is still FAW-Volkswagen. In a short time, compared with the new energy vehicle market, Audi has more obvious advantages in the traditional fuel vehicle market. At present, the sales of domestic Audi Q2L e-tron and Audi e-tron are very ordinary. Therefore, Audi will accelerate the development of new energy vehicles in the future, and about 1/3 of the cars delivered to customers worldwide will be pure electric or hybrid models by 2025.

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