AutoBeta(AutoBeta.net)12/24 Report--

On December 23, at Huawei's flagship winter product launch, the car M5 under the AITO (Chinese name "Aotu") brand was officially unveiled. The car has launched a total of three equipped models with a pre-subsidised price of 25-320000 yuan. The new car will go on sale in February next year and will be delivered after the Spring Festival.

It is understood that AITO is Huawei's new high-end new energy brand in cooperation with car companies, while the M5 is the first model equipped with Huawei Hongmeng system, and the new car is positioned as an intelligent luxury medium-sized SUV. Yu Chengdong, the CEO of Huawei's consumer business and BU CEO of smart car solution, said at the press conference that the arrival of AITO M5 marks a historic transformation of cars from vehicles to intelligent ecology, and is also Huawei's "key link in building the ecology of the Internet of everything."

As a brand-new model, the M5 adopts a new design in appearance, with a larger trapezoidal mesh on the front face and a number of horizontal chromium-plated decorative strips on the inside. The headlamp group uses a full LED light source, which supports adaptive far and near light switching and automatic headlamp functions. From the side point of view, the new car uses a hidden door handle, with a new shape of large-size rims, the whole is relatively simple. In the rear part of the car, the through taillight design is adopted in the interface M5, and the English LOGO of AITO is located in the center of the taillight. In terms of body size, the length, width and height of the new car are 4770/1930/1625mm and wheelbase 2880mm respectively.

In the interior part, the new car adopts the layout of T-shaped center console and embracing cockpit design, together with 10.4-inch full LCD dashboard and 15.6-inch suspended central control screen to create a certain technological atmosphere. It is worth mentioning that the car's multimedia system will be equipped with Huawei Harmony OS system, which is a scene-oriented distributed operating system with outstanding advantages in the application ecology of Zhaopin.

In terms of power, the M5 is based on the pure electric drive extended range platform DE-i, and the enhanced hybrid power system is composed of a 1.5T four-cylinder engine and a drive motor, in which the maximum power of the engine is 92kw, and the maximum power of the front and rear drive motor is 165kw and 150kw, respectively. The battery capacity of the new car is 40kWh, the battery mileage of the pure electric WTLC is 150km, and the CLTC mileage is 1242km when the car is full of oil and electricity.

At the scene of the press conference, Yu Chengdong mentioned many times that "the M5 is comparable to millions of luxury cars." At the beginning of the press conference, Yu Chengdong said excitedly, "with regard to the design of the M5, my request to the team is that, according to the standards of millions of luxury cars, the appearance, interior, performance, experience and quality requirements of millions of luxury cars to build our car, the chassis of our car is very high-end, the chassis of millions of luxury cars."

So how to embody the high end of M5? At the press conference, Yu Chengdong compared the powertrain of the M5 with a number of traditional luxury cars, including Porsche Macan, Mercedes-Benz GLC, Audi Q5L, BMW X3 and so on, as well as Tesla Model Y, which shows that the M5 has obvious advantages over both traditional luxury cars and mainstream electric cars. Yu Chengdong said, "continue to kill a lot of pure trams."

When commenting on the battery life of the M5, in addition to comparing it with traditional luxury cars and mainstream electric cars, Yu Chengdong also joked about the phenomenon that pure trams were "recharged for one hour and queued for four hours" on the highway during the National Day. Yu Chengdong said that at present, more and more consumers are buying new energy vehicles, but many consumers are worried about the poor battery endurance, fast battery decay, and inconvenient charging of electric vehicles, while the M5 can flexibly adapt to various working conditions. support pure electricity priority, automatic mode and fuel priority three energy consumption modes, whether daily commuting or outdoor cross-country, you can rest assured to travel anytime and anywhere. It is worth mentioning that when introducing the power system of the M5, Yu Chengdong said that the three-cylinder model will wobble, the experience is not good, to buy a car, you have to buy an even number of cylinders.

At the press conference, Yu Chengdong stressed again that Huawei has done every core part of the car, but we only make parts, not cars, we will help car manufacturers build cars. Not only build a good car, but also sell a good car. " This is the eighth time in more than three years that Huawei has announced that it will not build a car.

AITO is the latest brand released by Cyrus, and it is the second cooperation between Cyrus and Huawei. On the eve of this year's Shanghai Auto Show, Cyrus and Huawei jointly launched Selis Huawei Smart SF5, which is not only at the Selis experience Center and the official APP, but also online and booked at Huawei experience Store and Huawei Mall, while entering the flagship store in China. It is understood that Cyrus SF5 has launched two models, of which the two-wheel drive version is priced at 216800 yuan and the four-wheel drive version is priced at 246800 yuan. Huawei has said it wants to sell 300000 smart cars by 2022.

However, in terms of sales volume, it obviously fell short of expectations. According to the latest figures from the Federation of passengers, Selis Huawei Smart SF5 will sell 7080 vehicles from April to November 2021, which is a far cry from Yu Chengdong's target of selling 300000 new cars next year. Based on this background, Cyrus and Huawei have released high-end brand AITO, which is deeply bound to Huawei technology and seeks more far-reaching development.

As for Huawei, although it has reiterated many times that it will not build cars, it has not been idle for a moment in the layout of the auto market. In addition to working with Cyrus, it also cooperates with BAIC Polar Fox, Changan Automobile, GAC GROUP and so on. For the above car companies, Huawei's participation has promoted the brand influence, as a Fortune 500 company, Huawei's technical strength is obvious to all. For Cyrus, its brand awareness is mediocre, but thanks to Huawei's participation, its share price and sales have performed better in the short term, and many consumers value Huawei's technology more. However, it is not the way to rely on Huawei for a long time. Selis also has to improve the product line, supplement the positioning of high-end products, and continue to promote the development of the brand.

It is understood that AITO has planned three products, including a medium-sized deluxe pure electric SUV and a medium-and large-scale deluxe SUV, focusing on added programs and pure electric products in addition to the M5. Yu Chengdong said that he plans to become a global TOP3 brand of new energy vehicles within five years.

It is worth mentioning that the high-profile release of the first model of Selis high-end brand AITO does not seem to be optimistic in the secondary market. On December 23rd, the share price of Cyrus-listed company Xiaokang plunged 7.82%. On December 24, the share price of Xiaokang shares fell by the limit, closing at 63.19 yuan. However, since the announcement of its partnership with Huawei, Xiaokang shares have risen more than 200 per cent since March.

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