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In March this year, Lei Jun announced his foray into the car-building field and said it was the last major start-up project in his life, and he was willing to bet all his reputation to lead the team to fight for Xiaomi cars, so why did Lei Jun build cars? Xiaopeng car CEO he Xiaopeng gave the answer: I "encouraged" it.

On the evening of December 25, he Xiaopeng revealed at the CCTV "Dialogue Challenger" festival that he had encouraged Lei Jun to build a car. He Xiaopeng said that when he planned to build a car with all his heart, he actually approached Lei Jun several times. but Lei Jun thinks that building a car is a very hard thing, and he Xiaopeng doesn't want him to build a car. The host mentioned that Lei Jun is now building cars, and he Xiaopeng admitted that he "encouraged" Lei Jun to build cars: "I have always advised Lei Jun to build cars, because mobile phones are cooler than cars."

In fact, Lei Jun also said that he chose to build a car because he knew something about the auto industry. Lei Jun said he had a strong interest in electric cars since 2013. He also visited Tesla's CEO Musk in Silicon Valley and joined nearly 10 companies in the field of smart electric vehicles. He Xiaopeng blessed him at that time.

On October 19, Lei Jun even said bluntly: "Xiaomi will be eliminated if it doesn't build a car." Lei Jun said that Xiaomi car-building is not because of following the trend, but the military land that Xiaomi has to fight for. It is understood that at present, Xiaomi Motor has settled in Beijing Economic Development District to build a factory and plans to achieve an annual output of 300000 vehicles in stages, of which the first and second phases have a production capacity of 150000 vehicles respectively. Lei Jun expects Xiaomi cars to be mass produced in the first half of 2024.

In the program, he Xiaopeng was also asked about the competition between Xiaomi car-making and Xiaopeng car. He Xiaopeng said: "it will certainly be better if there is a competitor who is your best brother in the global market in the future." because this market is different from the Internet, it is not winner-takes-all, it has plenty of opportunities to give more partners. "

In addition, he Xiaopeng also talked about the development of "Wei Xiaoli" this year. He Xiaopeng said that among ideal car founder Li Xiang, Xilai Automobile Li Bin and his three people, the ideal car in 2021 was the most comfortable, and it was difficult for himself and Li Bin.

According to the data released by the Federation of Carriage, among the new car-building brands in November 2021, the monthly deliveries of Lulai, ideal and Xiaopeng are all more than 10,000, of which Xiaopeng has the highest delivery of 15613, the ideal of which is 13485, and the delivery of Lulai is 10878. In the first 11 months of this year, the delivery volume of Xiaopeng was 82155, the ideal delivery volume was 76404, and the delivery volume of Lulai was 80940. According to the data, Xiaopeng's monthly delivery volume in November and accumulated sales in the first 11 months are ahead of Ulai and ideal.

Judging from the delivery volume shown in the third quarter financial report, the delivery volume of Xiaopeng Q3 cars is 25666, and the ideal delivery volume is 25116. The delivery volume is 24439 vehicles. In terms of net loss, Xiaopeng's net loss of 1.595 billion yuan is also higher than that of NIO and ideal. Combined with delivery volume and operating profit, this means that Xiaopeng cars will lose more if they buy more cars. As the beginning of the "Dialogue Challenger" program said: "which new car maker sells the most cars in 2021, Xiaopeng cars?" Which new car-building force loses the most money in 2021 may be Xiaopeng Motors. It is estimated that Xiaopeng Motor will lose about 62000 yuan for every car it sells.

Reviewing the development process of Xiaopeng Automobile brand, Xiaopeng Automobile was founded in 2014. Although it has been established for only 7 years, it has become one of the new car head brands in China. Speaking of, there is also a storm about the name of the brand "Xiaopeng Automobile". In November last year, he Xiaopeng shared the origin of the name "Xiaopeng Automobile". It is understood that the original name of "Xiaopeng Automobile" was "Orange car". However, when registering the trademark, many good-sounding names are occupied and registered, leaving only "Xiaopeng Automobile", so he put forward the suggestion of "Xiaopeng Automobile". After that, many people complained that the name "Xiaopeng car" was too corny. In this festival, he Xiaopeng also said frankly: I once thought the name was a little corny, but now I don't feel it anymore. "when you put yourself into doing something, you will find that the name is a sense of responsibility, and now his expectation is to make the name global."

In July this year, Xiaopeng was officially listed in Hong Kong. Xiaopeng ranks second in the ranking of new energy vehicle brands in China, second only to NIO, but what is different from NIO and ideal is that Xiaopeng has a higher pursuit of cars. Xiaopeng hopes that cars can not only run on the ground, but also fly in the sky. He Xiaopeng announced last month that a small number of cars after 2024 will fly to the sky. The sky will be occupied on a larger scale in 2030.

At present, Xiaopeng has three models on sale, including the Xiaopeng G3, Xiaopeng P7 and Xiaopeng P5, which sold 5620, 7838 and 2154 respectively in November this year. In addition, the fourth mass-produced model, the Xiaopeng G9, was unveiled on the first day of the Guangzhou Auto Show in November. For Xiaopeng, the big problem is still the lack of cores. As for the future development of the new energy vehicle industry, he Xiaopeng said It is predicted that the next reshuffle time of the new energy vehicle industry will be between the end of 2023 and 2025, when there will be more new car manufacturers' products and therefore will usher in great changes.

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