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Ahead of 2022, Chery's first eco-model, Chery QQ Ice Cream, will go on sale this evening. The new car is located in a mini electric car, and a total of three models, including pudding, cone and sundae, will be launched at a pre-price range of 29900 yuan to 43900 yuan.

It is understood that Chery QQ ice cream is based on iCar ecology, so in addition to daily transportation, Chery QQ ice cream will have more playability in the intelligent field. In terms of appearance, the overall shape of the new car is very close to the Wuling Hongguang MINI EV currently on sale, and even the color matching is more or less the same. The new Chery QQ ice cream car features a two-door, four-seat shape and a popular suspended roof design, with a closed front grille, a through black air intake under the grille and headlights similar to "big eyes". The side of the car looks very similar to the shape of a small square box, very small and lovely. The tail design is a polygonal taillight group, supplemented by U-shaped lamp cavity details to make it more recognizable. In terms of body size, the length, width and height of the new car are 2980/1496/1637mm, and the wheelbase is 1960mm, while the length, width and height of Hongguang MINIEV is 2920/1493/1621mm and the wheelbase is 1940mm, respectively. Chery QQ ice cream is slightly larger than Hongguang MINIEV, so Chery QQ ice cream has an advantage in body size.

The interior decoration is relatively simple, most of the car uses the collision color splicing design to echo with the appearance, focusing on the practical style, the configuration is equipped with a double-spoke steering wheel, built-in multi-function keys, etc., while the seat is an integrated design. Officially called "competitive seats for playing home appliances", in terms of safety configuration. Chery QQ ice cream is equipped with airbag, rear reversing radar, tire pressure alarm, reversing image, ramp assist and so on, which is richer than Wuling Hongguang MINI EV in interior decoration.

In terms of power, there is not much difference from the configuration of Wuling Hongguang MINIEV. The new car is equipped with a TZ160XFDM13A drive motor produced by Anhui Ruilu Technology Co., Ltd., its maximum power is 20kW, and lithium iron phosphate battery pack of 9.6kW ·h or 13.9kW ·h is provided. The slow charging time is 6 hours and 8 hours respectively, the peak torque is 85 N ·m, and the maximum speed exceeds 100km/h. Its NEDC mileage will be available in 120km and 170km.

In terms of market competition, because the appearance, internal configuration, power and price of Chery QQ ice cream are extremely familiar with the model Wuling Hongguang MINIEV, netizens also jokingly call Chery QQ ice cream "shanzhai Hongguang MINIEV", therefore, the new car launch will also be directly to the standard Ling Hongguang MINIEV.

It is understood that Chery QQ ice cream is already very popular. Chery QQ ice cream has been officially unveiled at the Chengdu auto show. Data show that 24 hours after the release of pre-sale, its order has exceeded 15624, plus previous blind bookings and small orders, the order number of Chery QQ ice cream has exceeded 60, 000, which can be called a phenomenal product. It is not difficult to find that the emergence of Chery QQ ice cream provides a new choice for consumers. So, does this mean that Wuling Hongguang MINIEV may no longer be the only company in the future?

According to statistics, the 30, 000-yuan mini electric vehicles on the market, including Hongguang MINIEV Benz E-Star, Reading Mango, Punk Duoduo, Lingbao COCO and so on, are on sale, but it is worth noting that Wuling Hongguang MINIEV has occupied a large share in the market segment since its birth, and it is also the best performing model in the A00 market at present, and its monthly sales of more than 10,000 vehicles are commonplace, the data show. The monthly sales of Wulinghong MINIEV11 are 45576, and the cumulative sales from January to November in 2021 are 370742. Although Chery QQ ice cream has some advantages in its own brand, Chery QQ ice cream has just begun, so it is not easy for Chery QQ ice cream to beat Wuling Hong MINIEV.

Finally, do you think the emergence of Chery QQ ice cream will change the dominant situation of Wuling Hongguang MINIEV?

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