AutoBeta(AutoBeta.net)12/28 Report--

Huawei AITO M5 was officially launched on Dec. 23, the first model of a new high-end brand AITO, which is a partnership between Cyrus and Huawei. It has launched three equipped models with a pre-price of 25-320000 yuan after subsidy. This is another attempt by Huawei after Cyrus SF5. Today, according to media reports, orders for the M5 exceeded 2000 units in three days in the four cities where cars have been displayed in Shanghai, Shenzhen, Hangzhou and Chengdu. Selis is speeding up full production scheduling and delivery is expected to begin in February next year.

At the Shanghai auto show in April, Cyrus and Huawei unveiled their first model, SF5, which is positioned as a "high-performance electric coupe SUV", including a subsidised two-wheel drive version priced at 216800 yuan and a four-wheel drive version priced at 246800 yuan. According to official sources at the time, orders exceeded 3000 in the first two days of sale, and the media at that time said that Cyrus sold four years in two days, which was obviously influenced by the endorsement of Huawei's brand technology. After the release of the model, Cyrus parent company Xiaokang shares rose by the daily limit of 3 days in 5 trading days. Subsequently, Huawei and its partners did not work hard on the model. From April to October this year, Cyrus SF5 sold 129,204,1097, 507,715,1117 and 1926 vehicles, respectively, according to the Federation of passengers.

At the beginning of this month, the two sides launched the high-end AITO brand. AITO said it would become the global TOP3 brand of new energy vehicles in the next five years, and asked that the M5 was its first model. One is the performance sedan, the other is a high-end luxury brand, the price difference between Cyrus SF5 and M5 is nearly 40, 000 yuan, it is reasonable to reduce the number of orders.

At the press conference, Yu Chengdong admitted that the whole car of the well-off Cyrus SF5 is not designed by Huawei, while the whole car of the AITO M5 is designed by the Huawei team and will be comparable to millions of luxury cars. Yu Chengdong mentioned many times at the scene that "the M5 is comparable to millions of luxury cars." At the beginning of the press conference, Yu Chengdong said excitedly, "with regard to the design of the M5, my request to the team is that, according to the standards of millions of luxury cars, the appearance, interior, performance, experience and quality requirements of millions of luxury cars to build our car, the chassis of our car is very high-end, the chassis of millions of luxury cars." At the same time, he also stressed many times, "M5 second kill a crowd", including the range of "second kill a lot of pure trams", and 7.1 Huawei Sound audio "worth tens of thousands, has killed a number of luxury brands."

In addition, the AITO interface M5 is ahead of the competition in terms of percentile acceleration, usage mode, and vehicle interconnection, and more enthusiastic netizens specially made its comparison chart with the parameters of Tesla Model Y. on November 12th, Tesla's official website did carry out a "reverse upgrade" and launched the new Model Y. its 100km acceleration changed from 5.6s to 6.9seconds. Some netizens pointed out that the comparison chart filled Tesla with low price + low configuration data, while the M5 filled in the entry price + top configuration data, while some netizens pointed out that this was "extended range and pure electricity ratio".

Previously, Yu Chengdong compared the mileage of the M5 with a number of traditional luxury cars horizontally. In the comparison picture, the performance of the M5 is higher than that of Porsche Macan, Mercedes-Benz GLC, Audi Q5L, BMW X3 and other models. Yu Chengdong explained that the boundary M5 has a 40kWh battery and a 56L fuel tank, and the M5 pure electric battery with a WLTP operating condition of 150km5L is equivalent to a 173kWh battery, which is equivalent to a 213kWh high-capacity battery, and 1102km under WLTC operating conditions is 1242km under CLTC operating conditions. "this is still the performance version of the four-wheel drive, and it will be even higher if it is a two-wheel drive version." Yu Chengdong specially stressed at that time.

A few days ago, some of Huawei's smart stores stopped selling Cyrus SF5. The share price of Xiaokang shares plummeted 7.82% on the day of the press conference, and continued to fall to 63.19 yuan the next day. By the end of the day, the price of Xiaokang shares was 57.85. Speaking at the launch of the flagship new products in winter, Yu Chengdong said Huawei had experienced the longest winter through multiple rounds of sanctions for three consecutive years. Winter has come, spring will not be too far away, over the cold winter, even spring blossoms, and the question of M5 sales will be given a preliminary answer after the Spring Festival next year.

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