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Wuling Hongguang MINIEV has another competitor! Another "MINIEV" was born! On December 30th, Dongfeng released the latest model drawings of the scenery brand, which is located in the pure electric minicar, named or named "scenery MINIEV", and is expected to go on sale in the first quarter of next year. According to the information on Dongfeng Motor's official website and the previous declaration map, the new car model is more similar to Wuling Hongguang MINIEV and may directly bid on SAIC GM's Hongguang MINIEV after listing.

In terms of appearance, the overall shape of the new car uses Hongguang MINIEV similar square box design, but there are some differences in detail design. The front face of the new car uses the usual design style of the mini electric car, such as the front face is the shape of headlights, the lower grille is decorated with black and thick black grille, the overall design looks very small and square; the side of the body is relatively simple, only one waistline stretches from the lower part of the door to the rear lights; the shape of the rear part echoes with the shape of the front, and there are also black decorations on both sides of the taillights. In terms of body size, the new car length, width and height are 2995/1495/1640mm, wheelbase 1960mm, respectively, which belongs to the "standard" of this class, while Hongguang MINIEV's length, width and height is 2920/1493/1621mm and wheelbase is 1940mm, by contrast, Fengguang MINIEV has a 78mm in body length and 20mm in wheelbase. In addition, according to the previous declaration, the new car will be available in white, pink, green, blue and other colors, and different body colors will have different naming methods, such as the pink model may be named "Golden MINIEV".

In terms of power, from the declaration information, Dongfeng MINIEV will use the drive motor from Shanghai Automobile Electric Drive Co., Ltd., the maximum output power is 25kW, compared with Hongguang MINIEV's 20kW, Fengguang MINIEV may have more advantages. The battery of the new car is made of lithium iron phosphate. As for the battery capacity, mileage and price of the new car, the official has not yet released specific information. Taken together, the power of Fengguang MINIEV is not much different from that of Hongguang MINIEV, so it is expected that the new car will maintain the same level as Hongguang MINIEV.

In terms of competition, it is not difficult to see from the above introduction that Fengguang MINIEV is very similar to Hongguang MINIEV in terms of naming and overall model structure. obviously, the benchmark car of Fairview MINIEV is likely to be Hongguang MINIEV.

As mentioned at the beginning, another "MINIEV" was born. In fact, since last year, the market for mini pure electric vehicles has become very hot, including Hongguang MINIEV, Changan Mercedes-Benz E-Star, Reading Mango, punk Duoduo, Lingbao COCO and other models all want to get a piece of the pie in this market segment, but only Hongguang MINIEV and Mercedes-Benz E-Star sell well in the market, especially Wuling Hongguang MINIEV. Since its listing in July last year, its cumulative sales have exceeded 510000 vehicles, and its cumulative sales from January to November this year have reached 370742. It can be said that it is common for Hongguang MINIEV to sell more than 10,000 vehicles a month, so it has also formed a dominant situation in this market segment.

With the continued popularity of Hongguang MINIEV, there have been a large number of imitators on the market, including Chery QQ ice cream, Reading mango Pro and other models on the market these days. Among them, Chery QQ ice cream launched pudding, cone and sundae three models, the price range of 29900 yuan to 43900 yuan, because Chery QQ ice cream appearance, internal configuration, power and price are extremely familiar with the model Wuling Hongguang MINIEV, netizens also jokingly call Chery QQ ice cream "shanzhai Hongguang MINIEV", the new car listing will also directly target Wuling Hongguang MINIEV. In addition, Reading also officially announced the official launch of its new mini electric car, Mango Reading Pro, with a total of four models with a pre-price range of 3.98-59900 yuan, which is expected to be officially launched from April to May next year, and the target is also Wuling Hongguang MINIEV.

It is also expected that Dongfeng will launch a miniature pure electric car similar to Hongguang MINIEV. Dongfeng scenery is a passenger car brand under Dongfeng Automobile Brand. Its main products focus on MPV and SUV models. New energy models such as Fairview E1 and Fairview E3 have been launched before, but the market performance is not very good. According to the November sales data released by the Federation of passengers, the sales of one of the Fairview E311 is only 454. The appearance of Fairview MINIEV will make its product rectangle more perfect. But whether it can make a difference in sales remains to be tested by the market and more time.

From the perspective of market performance, the only one with the hottest market at present is Wuling Hongguang MINIEV, which has occupied a large share in this market segment, while Changan Mercedes-Benz E-Star and Chery QQ ice cream are also hot to a certain extent. Dongfeng scenery MINIEV will be the main competitors in the future or these three models. From the point of view of the hottest Wuling Hongguang MINIEV, the main difference between the Dongfeng scenery MINIEV and the Wuling Hongguang MINIEV is only in the body size and design, but the newcomer Dongfeng scenery MINIEV still has great difficulty in challenging the Wuling Hongguang MINIEV. After all, the Wuling Hongguang MINIEV market is already very mature, but from the consumer's point of view, performance-to-price ratio is usually one of the primary considerations for car selection. Dongfeng scenery MINIEV part of the configuration and the official price has not been announced, the future who is more cost-effective is still uncertain.

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