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Ren Yun, manager of the original Skoda brand marketing department of SAIC-Volkswagen Motor Co., Ltd., is suspected of serious violation of the law and is currently under supervision and investigation by the Jiading District discipline Inspection Commission, according to the Shanghai Jiading District discipline Inspection Commission.

According to the inquiry concerned by the automobile industry, there is not much record of Ren Yun's work experience. It is understood that Ren Yun, with a master's degree, has worked in SAIC-Volkswagen for many years, served as a senior manager of SAIC-Volkswagen brand marketing strategy, and served as the senior director of Skoda brand marketing in the past two years. repeatedly attended auto shows and other marketing activities and accepted media interviews. It is worth mentioning that Ren Yun also appeared at the Guangzhou International Auto Show, which opened on November 19, but was monitored and investigated by the Jiading District Supervisory Committee more than a month later.

As we all know, SAIC Volkswagen currently has three major brands, including Skoda, a mid-and low-end brand, Volkswagen brands in the mainstream market, and Audi brands in the luxury car market. Although Skoda's model shares a technology platform with Volkswagen and has the title of cheap "Volkswagen", its model sales are declining and its development in China is in trouble. According to data released by Skoda Motors, a total of 700000 vehicles were delivered worldwide in the first three quarters of 2021, down 2.9 percent from the same period in 2020, of which 52700 vehicles were delivered in China, down 57.8 percent from the same period in 2020. Skoda delivered 44000 vehicles in China in the first half of this year, down 43.1% from the same period in 2020, while the decline increased to 57.8% in the first three quarters, reflecting the crisis of Skoda's development in the Chinese market.

Skoda has many domestic models in China, including Kodiak, Komick, Krook, Mingrui, Express School and so on, but none of them can realize the "popular style", especially in the SUV market. As we all know, SUV has always been the focus of domestic car companies, especially independent brands. Harvard H6, Changan CS75, Geely Boyue and other models are all outstanding in the SUV market. Although Skoda also has three SUV models, the models lack bright spots and sales are very general.

A few months ago, there were media reports that Skoda had disbanded its marketing team in China, along with its R & D team, which was later confirmed by officials as "false news". Although Skoda will probably not withdraw from the market, its sales decline is an indisputable fact. Skoda's sales in China peaked at 341000 in 2018, and then declined, falling from 340000 to 173000 in just three years, according to the data. If nothing happens, Skoda will hit a new low in China this year, with cumulative sales of 52700 vehicles in China in the first three quarters.

The living environment of second-and third-line joint venture brands is getting worse and worse. An executive of an automobile company once analyzed that "the achievements of second-and third-tier joint venture brands in the Chinese market over the past decade are closely related to the enterprise's own technical strength, model strategy and marketing." but the most fundamental driving force is the market dividend brought by the explosive growth of the Chinese market, but with the market ebb, the upward offensive of independent brands is obvious. The shortcomings of these brands in product strategy, market decision-making and marketing are gradually exposed, and finally show a declining trend. "

Of course, this also requires management to have a certain relationship. It is understood that three people have been investigated by SAIC Volkswagen in the past six months. On October 15, according to the Supervisory Commission of Jiading District discipline Inspection Commission of Shanghai, Xie Jinhui, Executive Director of Skoda Brand Marketing and Executive Director of Skoda Brand Business of SAIC-Volkswagen Automobile Co., Ltd., was suspected of serious violation of the law and was subject to the supervision and investigation of Jiading District Supervisory Committee. On July 6, Yang Zhenyu, manager of Audi brand product management department of SAIC Volkswagen Motor Co., Ltd., was suspected of serious violation of the law and was subject to the supervision and investigation of the Jiading District Supervisory Committee.

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