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New Year's Day is coming, Tesla China has sent a "New Year's Day gift bag"-the price of Tesla's two domestically made entry-level models, Model 3gray Y, has soared. After the price increase, all Model Y series no longer enjoy state subsidies. On Dec. 31, according to Tesla's Chinese official website, the price of both Tesla's Model 3max Y models went up, with a maximum increase of 21088 yuan. Among them, the price of Model 3 rear wheel drive version was adjusted to 265652 yuan, up 10,000 yuan from before; the price of Model Y rear wheel drive version was adjusted to 301840 yuan, up 21088 yuan than before.

Tesla has not yet made a clear explanation about this price adjustment, but in fact, on the 21st of last month, Tesla's Model 3 rear-wheel drive version only went up by a wave of prices. The price of Tesla Model 3 rose by 15000 yuan to 250900 yuan. The amount of price adjustment is related to the change in the national subsidy standard for new energy promotion. According to Tesla, it is expected that the subsidy for domestic new energy vehicles will continue to decline in 2022, raising the price of models sold after subsidies. Tao Lin, vice president of Tesla, also said in an interview with the media that "Tesla adopts the direct marketing model around the world, which avoids channel premium to the greatest extent and gives consumers a fair price." Vehicle prices are adjusted according to raw materials and production costs. " Therefore, the reason for Tesla's price adjustment is expected to be related to the decline of new energy subsidies and the rise of raw materials.

With regard to the decline of new energy subsidies, on April 23, 2020, the Ministry of Finance, the Ministry of Industry and Information Technology, the Ministry of Science and Technology, and the National Development and Reform Commission issued the Circular on improving the Financial subsidy Policy for the Promotion and Application of New Energy vehicles. It is clear that the implementation period of the financial subsidy policy for the promotion and application of new energy vehicles will be extended to the end of 2022. In principle, the subsidies for new energy vehicles will decline by 10%, 20% and 30% respectively from 2020 on the basis of the previous year. And the technical indexes such as the energy density of the power battery system will not be adjusted in 2020. In addition, new energy passenger cars are required to sell at a price of less than 300000 yuan (including 300000 yuan) before subsidies, and "power exchange mode" vehicles are not subject to this requirement.

According to Tesla's official website, the delivery time of both Model 3 and Model Y is expected to be 12-16 weeks (about 3 to 4 months), which means it is no longer possible to book a car in the first quarter of 2022. After the price increase of the Model Y rear wheel drive version, its price has exceeded 300000 yuan, so the model no longer enjoys the state new energy subsidy. At present, among Tesla's domestic models, only the Model 3 rear wheel drive version enjoys the state subsidy.

In terms of raw materials, the shortage of chips and the tight supply of batteries are also the main reasons for the increase in the price of Tesla models. This year, many automobile manufacturers have repeatedly stressed the shortage of chips. Basically, the whole automobile industry is affected by the shortage of chips. Due to the shortage of parts and components, the production of Tesla Automobile Factory can not operate normally. The rising cost of raw materials also makes Tesla, who adopts the direct sales model, more vulnerable to the market, because lithium carbonate is one of the raw materials necessary for lithium battery production, and the tight supply and demand of lithium carbonate has directly led to higher prices. According to CCTV financial reports, the price of battery-grade lithium carbonate, the main raw material for power batteries of new energy vehicles, has staged a "triple jump" within a year. The price of lithium carbonate has risen by 30% only this month. At present, the average price of lithium carbonate has jumped from 50,000 yuan per ton at the beginning of the year to 274000 yuan per ton today. After entering December, it also exceeded 200000 yuan / ton at the beginning of the month to more than 270000 yuan / ton at present, and the quotation has been close to 300000 yuan / ton, an increase of more than 30% in the month, and a year-on-year increase of more than 400%. The price has set a new record. The industry said: the lithium carbonate market will remain tight for some time in the future, and the growth rate of industry supply is far from meeting market demand, but it is expected to ease in the second half of next year as new production capacity is put into production one after another.

In addition, with the launch of exclusive insurance for new energy vehicles, Tesla's insurance costs have also risen sharply. On December 27, the exclusive insurance for new energy vehicles was officially launched. On the same day that the insurance was launched, a Tesla owner posted a quotation calculated by an insurance company. The cost of Tesla Model Y's insurance on the 23rd was 8278 yuan, but after the new policy came out on the 27th, the insurance cost soared to more than 14000 yuan, an increase of as much as 80 percent in only four days. And the automobile industry pays attention to in the previous article report also through the insurance calculation function of Tesla official website, Tesla Model3 P official website insurance premium rose from the original 8000 yuan to 18000 yuan.

In response to the report of Tesla's car owner's insurance premium skyrocketing, Tesla said yesterday night: "from the latest statistics on December 30, Tesla's vehicle premium has risen by an average of about 10% nationwide. The premium for the more concerned high-performance models is less than 20% on the national average." Tesla said that with the launch of the "exclusive insurance for new energy vehicles", Tesla received some advice on premium fluctuations. Vehicle insurance is one of the important components to protect the car experience of users. for the change of car insurance price, the increase of different insurance companies, different regions and different models is slightly different.

According to industry insiders, the insurance policy cost of new energy vehicles is mainly reflected in two aspects: one is expensive maintenance, and the other is relatively high risk rate. At present, the compensation rate of new energy vehicle insurance is generally more than 85%, and the expansion of the scope of exclusive insurance for new energy vehicles may also lead to an increase in premiums for some models.

Since the beginning of this year, Tesla has made many rounds of price adjustments in China. According to statistics, including this price adjustment, Tesla has made a total of eight price adjustments this year, which basically belongs to the frequency of price adjustments once a month and a half. Nevertheless, Tesla's sales volume has not been affected. According to public data, Tesla delivered 241300 electric vehicles worldwide in the third quarter of 2021, of which 232025 were delivered by Model 3 and Model Y.

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