AutoBeta(AutoBeta.net)12/31 Report--

On December 31st, the pioneering version of Dongfeng Citroen Tianyi C5 AIRCROSS was officially launched, with only one model, with a direct selling price of 168700 yuan.

According to the official statement, the so-called user co-creation refers to the collection of user feedback, the adjustment of the configuration of the model, and the appearance is basically the same as the current model. From the appearance, the Citroen C5 front face is a classic brand design language, the multi-layer grille creates a good sense of hierarchy, and the split rounded rectangular headlights on both sides of the grille further improve the recognition of the new car. On the side of the body, the new car adopts a suspended roof design. In the rear part of the new car, the interior of the taillights is still a dot matrix combination with a high degree of recognition.

The same is true of the in-car design, which basically continues the design of the current model, with 12.3-inch LCD instruments and 8-inch central control screens, and supports smartphone interconnection. In terms of configuration, the new car is equipped with keyless entry and start, multi-function leather steering wheel, front radar, 360-degree panoramic parking image, electric adjustment of co-driver seat and electric tail door with foot induction opening and closing.

It is understood that the new Citroen Tianyi officially went on sale in March this year, with a price range of 15.97-229700 yuan, including 1.6T models with a price range of 15.97-180700 yuan and 1.8t models with a price range of 18.17-229700 yuan. The Citroen Tianyi C5 AIRCROSS user co-creation version is equipped with a 1.8T engine with a maximum power of 211hp and a peak torque of 300N ·m, which is matched by an 8-block self-integrated gearbox.

From the point of view of the price, the Citroen Tianyi C5 AIRCROSS user co-creation version is 13000 yuan lower than the 1.8T model that went on sale in March, and the use of direct sales, that is, online orders, can promote the better development of the model to a certain extent. At present, there are five models on sale under the Citroen brand, of which the highest sales are Tianyi C5 AIRCROSS,1-November sales of 9825 vehicles, followed by Citroen C3murXRmeme January-November cumulative sales of 8985 vehicles.

This year is also a significant year for DPCA. On December 28th, DPCA announced that it has achieved its annual sales target of 100000 vehicles ahead of schedule, and has sold more than 10,000 vehicles for three consecutive months (September-November), and has achieved positive sales growth for 13 consecutive months compared with the same period last year.

Data show that DPCA sold 14000 vehicles in November, up 158 per cent from a year earlier. DPCA sold a total of 87000 vehicles from January to November, up 97 per cent from a year earlier. In August, DPCA's sales exceeded those of 2020, up 81.16% year-on-year to 53791 units.

Data show that after DPCA reached a sales peak of 704800 vehicles in 2016, sales continued to decline, falling by 15.2%, 36.85%, 32.89%, 55.17% and 55.74% respectively from 2015 to 2020, with sales falling for five consecutive years compared with the same period last year. At the same time, sales have halved for two consecutive years. Compared with 700000 in 2015. Whether it's 50, 000 or 100000, it seems almost impossible for Dragon to get back to the top. Of course, although compared with the German-Japanese joint venture brand, DPCA does not sell more than 100000 cars a year, but it also seems to have hit bottom and rebounded. For DPCA, the competition will be fiercer in the next few years. Can it continue to grow?

Of course, when sales were in the doldrums, DPCA also tried to change. In March this year, Citroen updated its products one after another, launching new Peugeot 4008, Peugeot 5008, new C3-XR, Versailles C5X and other new cars, but it seems difficult to drive the strong growth of the brand. On September 23, Dongfeng Citroen listed the Versailles C5X with a price of 14.37-186700 yuan. After the listing, it also caused some waves in the market, which was complained by netizens because of the different views on the model evaluated by car commentators. the car has also been pushed to the forefront. Figures show that Versailles sold 1530 vehicles in October and 5037 in November.

At present, DPCA is the representative of French car companies. Dongfeng Renault has been delisted and the DS brand is dying, while DPCA can still rely on Peugeot and Citroen to maintain the share of French brands in the domestic market. From the perspective of DPCA's products, more than 70% of its products are in the market competition range of 10-150000 yuan, and this market happens to be the main market for the layout of head independent brands and mainstream joint venture brands. French romantic design and racing genes are not as cost-effective, reliable, durable and fuel-efficient to move consumers more simply.

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