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Since SAIC Audi confirmed the domestic A7L model, the progress of the new car has been closely watched by the market. On the first day of the new year in 2022, SAIC Audi announced the further progress of the new car.

According to SAIC Audi's official Weibo, Xiao Zhan has become the brand spokesman for the new contract. According to the official poster, the model Xiao Zhan endorses is the brand-new domestically made Audi A7L. Shortly after the announcement, Xiao Zhan fans posted their own Audi A7L purchase orders, with the total vehicle price showing 777700.

In addition, this evening, the Audi Enterprise Exchange, the flagship center of the SAIC Audi brand, officially opened and held the first owner delivery ceremony of the all-A7L 55TFSI model, after an Shihao, president of Audi China, said: the new car is expected to go on sale in the first quarter of this year, which will be sold directly by the manufacturer.

Attention to the automobile industry reported in an article in September last year that the new car A7L is the first mass-produced model of SAIC Audi, with a pre-sale price of 599700 yuan to 777700 yuan. There are five new models, among which the advance version has launched a total of two cars with an advance price of 67.77 yuan to 697700 yuan. 55TFSI has launched two models, each with two styles at a price of 59.97-696700 yuan, while Audi A7L has also launched a pre-emptive version with a price of 777700 yuan.

Audi A7L is the first domestic model of SAIC Audi and the flagship car of SAIC Audi in the future. It is understood that Audi A7L is based on the extended product of imported A7 models, and it is also based on the MLB Evo platform of Volkswagen Group, so the new car retains a lot of design elements of imported A7 models. Of course, it is the first domestic model of SAIC Audi, which also means that it will become an exclusive model of the Chinese market in the future. There must be some bright spots in the design.

In fact, the car was unveiled at the Shanghai Auto Show for the first time in April last year. In appearance, the new car adopts the latest family design language. Compared with the imported Audi A7, the big change is that the new car cancels the design of the slippery-back body, which makes the whole car change from the two-compartment design of the imported Audi A7 to the traditional three-compartment shape. At the same time, the rear car also appears to be very slender, and other aspects are not different from the imported models. The interior of the hexagonal intake grille on the front face of the new car uses a blackened medium net treatment, with laser matrix LED headlights on both sides, which is the only Audi domestic fuel car equipped with laser headlights. In addition to the newly designed hatchback shape, the tail part also adopts a penetrating design and uses a smoked shape to enhance its sense of movement.

In terms of size, the length, width and height of the new car are 5076/1908/1429mm and the wheelbase is 3026mm, while the body size of the imported Audi A7 is 4976/1908/1405mm and the wheelbase is 2928mm. Compared with the imported version, the new car has a longer body 100mm and a longer wheelbase 98mm, positioning a medium-sized four-door sedan.

As for interior decoration, SAIC Audi A7L basically continues the design style of imported Audi A7, using 12.7in LCD dashboard, 10.1in central control screen, 8.6in air conditioning control panel and heads-up display system HUD. In addition, the new car is also equipped with a flat-bottomed three-frame multi-function steering wheel and electronic gear handle, which looks like Audi's consistent technological atmosphere. The interior seats are embellished with diamond patterns to enhance the overall texture and luxury. In terms of car color, the new car also offers six trendy car colors, including Xinghe Blue, Cabernet Sauvignon, Pearl Silver, Haoyue White, Night Black and Wind Ash, with five styles of interior decoration, such as quiet Black, Youyuan Grey, warm Brown, Hot Red and Shu Yunbai according to different seat shapes.

In terms of power, the new car is equipped with a 3.0 TFSI V6 engine and a 48V light mixing system with a maximum power of 340Ps and a maximum torque of 500N m. In terms of transmission, the new car matches a 7-speed double-clutch gearbox and provides a Quatro four-wheel drive system with a 0-100km/h acceleration time of only 5.5 seconds.

At present, SAIC Audi has unveiled three models, including Audi A7L, Audi Q5 e-tron and Audi Q6. According to Audi's previously released new energy plan, the Audi brand will step up its research and development and production of electric vehicles in the future. Audi's pure electric models will reach 20 by 2025, and the product range of plug-in hybrids will be greatly expanded. Audi estimates that about 1/3 of the cars delivered to customers worldwide by 2025 will be pure electric or hybrid models.

Figures show that Audi sold 688800 vehicles in China in 2019 and 726288 in 2020, the first time the Audi brand has sold more than 700000 vehicles in China. However, this figure still lags behind the BMW and Mercedes-Benz brands, which sold 777379 and 774382 vehicles respectively in China in 2020. With the launch of the SAIC Audi joint venture project and the imminent launch of the first model, Audi may be able to usher in new development opportunities in China, compared with 418188 vehicles sold in the first half of 2021. Audi A7L is currently the flagship model of domestic sedans. after the launch, it will give consumers one more choice between imported cars and domestic luxury cars.

However, in view of SAIC Audi's future market positioning and development plans, SAIC Volkswagen executives said: do not pursue the scale of sales, annual sales of 300000 vehicles. Jia Mingdysi, general manager of SAIC Audi, once said: "SAIC Audi hopes to bring the Audi brand back to the same positioning as in Europe and improve its brand image, rather than pursuing sales. Our forecast for SAIC Audi sales is about 300000 vehicles." With the sales of 700000 FAW-Volkswagen Audi, the Audi brand hopes to reach 1 million in the Chinese market in the future. " It is not difficult to find that SAIC Audi as a new brand, the purpose of its emergence is more to undertake the mission of improving the brand image.

In addition, with regard to the layout of the Audi A7L, SAIC Audi does not seem to attach great importance to its market performance after listing, but wants to highlight another meaning. Jia Mingdysi, general manager of SAIC Audi, once said in an interview with the media: Audi A7L sells 3000 to 5000 vehicles a month, as long as it can do a good job in customer experience, if SAIC Audi pursues quantity and leads to a decline in customer experience, the loss outweighs the gain. The Audi A7L locates the C + performance executive car, which is higher than the current domestic C-class cars, including the Mercedes-Benz E-Class, BMW 5-Series and Audi A6L, but the emergence of the Audi A7L is not to seize the market advantage of a certain model. It is based on whether the marketing system it has established really improves the user's experience in all aspects. Therefore, there is no doubt that for SAIC Audi, the emergence of Audi A7L is not the most important sales volume and market share, but a better marketing system and improve brand image.

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