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On January 1, SAIC Audi A7L 55TFSI held a delivery ceremony at the Audi Enterprise Huihui, the flagship center of SAIC Audi brand. At the same time, SAIC Audi A7L 45TFSI is officially listed with a price range of 45.97-519700 yuan, of which the entry-level model is a pioneer and the other four models are four-wheel drive. In terms of power, the new car is equipped with a high-power 2.0T turbocharged four-cylinder engine and will be officially delivered in March 2022.

From the appearance, the overall shape of the Audi A7L 45TFSI is not much different from the 55TFSI model, the new car forward gas grille is still using hexagonal design, but the medium net shape is similar to the new Audi A8 medium net design, adding vertical dot matrix design between the banners. In addition, the headlight group is still in quadrilateral style, and the heat dissipation openings on both sides are painted in bright black. In terms of body size, the length, width and height of the new car are 5076/1908/1429mm and the wheelbase is 3026mm, which is consistent with the A7L 55TFSI.

In terms of interior decoration, the Audi A7L 45TFSI uses a 12.7inch LCD dashboard, a 10.1inch central control screen and an 8.6inch air conditioning control panel, as well as a heads-up display system HUD. In addition, there are three-frame multi-function steering wheel and electronic lever.

From the price point of view, the Audi A7L 45TFSI price range is 45.97-519700 yuan, while the 55TFSI price range is 59.97-696700 yuan. The 3.0T minimum configuration is 140000 yuan higher than the 2.0T minimum configuration and 80,000 yuan higher than the 20T maximum configuration. The main difference in price lies in the power system, Audi A7L 55TFSI is equipped with 3.0T V6 engine, maximum 250kw (340hp), peak torque of 500N ·m, matching 7-speed wet double clutch gearbox, all standard Quatro four-wheel drive system. The Audi A7L 45TFSI is equipped with a 2.0T turbocharged four-cylinder engine with a maximum power of 180kw (245hp) and a peak torque of 370N ·m, matching a seven-speed wet double-clutch transmission. The launch of the new car will further lower the threshold for auto Audi A7L and help to improve market performance in the future. So if it were you, would you choose 2.0T or 3.0T?

At the SAIC Audi media communication meeting, SAIC Audi Marketing General Manager Jia Mingdysi said bluntly: "We hope to become the 'ceiling' for luxury car production in China."

As we all know, Audi has three joint venture brands in China, namely FAW-Audi, SAIC Audi and Audi FAW New Energy. At present, FAW-Audi and SAIC Audi have achieved mass production, forming the situation of north and south Audi. As for why SAIC was chosen? Jia Ming dysprosium responded: first, Audi chose not only SAIC, but more importantly Shanghai, because Shanghai and Audi brands have something in common in many aspects, with cultural accumulation, historical heritage, and an attitude towards innovation and progress in the future; on the other hand, it is historical origin. 35 years ago, the first batch of Audi 100 entered the Chinese market, when it was assembled by Shanghai Volkswagen.

For 2022 sales target, Jia Ming dysprosium that is not important: "in 2022, sales target is not the most important, SAIC Audi hopes to continue to build and consolidate brand image and positioning." It is understood that SAIC Audi will launch three products this year. In addition to the Audi A7L, Q5 e-tron (pre-sale 40-520000 yuan) will be unveiled at the Guangzhou Auto Show, and Audi Q6, a large full-size SUV fuel vehicle to be launched in the second half of the year, is expected to achieve sales of more than 40, 000 vehicles in the first year. In these product matrices, the newly launched A7L 45TFSI will be the key to sales.

It is worth mentioning that on December 23, 2020, China FAW, Germany Audi and SAIC have reached a consensus on sales and service cooperation. In the future, SAIC Audi will build an innovative business model, its products will be sold by the existing Audi investor network layout, and after-sales service will be carried out based on Audi's existing network. Insiders in the industry once said that "investor network" means that SAIC Audi can establish its own sales channel, but it must be established by the existing FAW-Volkswagen Audi dealer investors, and the two sales will be separated. but after-sale is in the same channel.

Back to SAIC Audi, it has been more than 3 months since the A7L was pre-sold, and the price of the 2.0T model launched this time is more friendly to the people, which will also be the volume model of SAIC Audi in the future. As for whether SAIC Audi can achieve its annual sales target of 40,000 vehicles as scheduled in 2022, what kind of spray A7L will make in the luxury car market remains to be seen.

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