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Recently, FAW Red Flag released the latest data showing that cumulative sales in 2021 exceeded 300000 vehicles, an increase of more than 50% over the same period last year. It should be noted that the data released by FAW Red Flag are wholesale sales, that is, the data supplied by the mainframe factory to dealers in bulk, and there is a certain gap between the data and the sales volume that is finally reflected in the market. It is understood that the sales target of FAW Red Flag in 2021 is 400000 vehicles. Although it did not meet the sales target as scheduled, under the influence of the shortage of spare parts, FAW Red Flag can still achieve a 50% year-on-year growth, and its performance is still good.

Red Flag brand is an independent high-end brand of FAW Group. The first Red Flag car was born in 1958. Red Flag has become a designated car for national leaders and major national events, and its sense of history and feelings is even more unique to the Chinese people. Sales of the Red Flag brand were mediocre before 2018. Was on the verge of delisting. Since the launch of the new brand strategy in 2018, sales have increased by 203 per cent to 100016 in 2019, more than 200000 in 2020 and 300000 in 2021. Of course, the above figures are all official wholesale sales, but it is undeniable that the Red Flag brand is indeed growing rapidly.

At present, FAW Red Flag has formed a car family composed of H5, H7 and H9, and a SUV family composed of HS5, HS7, E-HS3 and E-HS9. The product system covers the middle and high-end market of 15-700000 yuan, covering fuel and pure electricity. With the improvement of the product line, FAW Red Flag will also go further to its established sales target.

From the FAW Red Flag product camp, the highest sales volume is Red Flag HS5, with cumulative sales of 116479 vehicles from January to November 2021, followed by Red Flag H5 and Red Flag H9, with cumulative sales of 71855 and 36844 respectively. Among them, Red Flag H9 is the most expensive fuel car in the brand, which bears the high-end luxury image of Red Flag brand to a certain extent.

According to the previously announced new car plan, in the future FAW Red Flag will form four major product camps: h series (mainstream cars), L series (supreme cars), Q series (commercial cars) and S series (supercars), while all the products that have been listed now belong to H series, which is also the product series mainly promoted by Red Flag brand. Previously, a large SUV called LS7, the first model of the Hongqi L series and the latest flagship model of the Red Flag, has appeared in the MIIT declaration. The new car will be equipped with a 4.0T engine and is expected to go on sale in the second half of this year. It is understood that L is the flagship product of Red Flag, and many models will be launched in the future, including L5, L3, L1, LS7 and LS3, among which "L" is a car product and "LS" is a SUV product.

In addition, recently, the media also exposed a set of road test photos of Red Flag B-MPV (code name C095), which may become the first MPV model of Red Flag brand or the first model of Red Flag Q series, and the price should not be very low. According to the spy photos exposed, the appearance of the Red Flag B-MPV continues the iconic design language of the Red Flag family, including a straight waterfall intake grille and through taillights, powered by a 2.0T engine and a transmission system that matches the 8AT gearbox. According to previous plans, Hongqi B-MPV, which has an annual production capacity of 20, 000 vehicles, will be in mass production by the end of June this year and is expected to be officially launched in the second half of the year at the earliest.

It is worth mentioning that Red Flag is not only sold at home, but also exported to many overseas markets. It is understood that Red Flag has successfully distributed four markets in Southeast Asia, including Cambodia, Myanmar, Vietnam and Laos, and launched its products in Norway, the United Arab Emirates, Kuwait, Saudi Arabia, Japan, South Korea and other overseas markets. Not long ago, FAW Red Flag opened its first experience store in Japan, which is located in Lang Sui District, Osaka City.

Earlier, Xu Liuping, chairman of FAW Group, revealed the next sales target for the Red Flag brand: 50-600000 vehicles in 2022, 70-800000 vehicles in 2025, and the target for 2030 is still under development (the original target is 80-1 million vehicles). Now that sales in 2021 have not yet been completed, will the authorities adjust their targets?

In September this year, Wang Guoqiang, deputy secretary of the party committee of China first Automobile Group Co., Ltd., said that all Hongqi brand products would be fully electrified by 2030, with a total of 28 new products and total sales of more than 1 million vehicles by 2025. Among them, 15 new energy vehicle products will be launched, and new energy vehicle sales will account for 40% of Hongqi brand's total sales, which will exceed 400000. According to the current performance of Red Flag in the new energy market, Red Flag has only three models: E-HS3, E-HS9 and E-QM5, and its sales are relatively low. To achieve the goal of annual sales of 400000 vehicles, it seems that more cost-effective new energy vehicles need to be developed.

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