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Since the release of the first Hongmeng AITO M5 on December 23,2021, its market performance has attracted a lot of attention. Today, there are media reports that on January 1, many consumers at Huawei's global flagship store in Nanshan District, Shenzhen, went to experience QQ M5. Among them, according to the China Securities News, after a physical visit, Huawei store sales staff revealed that 96 hours (4 days) after the official release of AITO M5 on December 23, 2021, the reservation has exceeded 10, 000 yuan, but the latest data has not been updated. Sales staff said that the AITO M5 will begin test driving on January 20, and orders are now expected to pick up the car in early March.

Auto industry attention has described in detail the AITO M5 model in previous reports. AITO is a new brand of well-off Cyrus, while M5 is the first smart car of the AITO brand, which is also jointly built by well-off Cyrus and Huawei, and the first model equipped with Huawei Hongmeng system.

The M5 positioning intelligent luxury medium-sized SUV has launched a total of three equipped models with a pre-price of 25-320000 yuan, including 250000 yuan for the standard version of the M5 rear drive, 280000 yuan for the four-wheel drive performance version and 320000 yuan for the flagship version of the four-wheel drive AITO. On December 28, 2021, Huawei opened stores in several Huawei experience stores across the country. on that day, the media reported that the order of Jie M5 was 365 on the first day of listing, exceeded 2000 on the third day, and surged to 6000 on the fifth day, implying that AITO M5 received 4000 orders in just two days. According to statistics, the M5 is currently on display at 180 Huawei stores in 42 cities and is expected to go on sale in February next year and deliver the car after the Spring Festival.

The AITO M5, as a brand new model, was repeatedly mentioned by Yu Chengdong at Huawei's flagship winter product launch site on December 23, that the M5 is comparable to millions of luxury cars. At the beginning of the press conference, Yu Chengdong said excitedly, "with regard to the design of the M5, my request to the team is that, according to the standards of millions of luxury cars, the appearance, interior, performance, experience and quality requirements of millions of luxury cars to build our car, the chassis of our car is very high-end, the chassis of millions of luxury cars." In addition, Yu Chengdong also compared the powertrain of the M5 with a number of traditional luxury cars and mainstream electric cars, including Porsche Macan, Mercedes-Benz GLC, Audi Q5L, BMW X3 and Tesla Model Y, and pointed out: "the M5 has a long range and beats a lot of pure trams." It is precisely this phrase "comparable to millions of luxury cars" that AITO M5 has caused a stir in the market, and some netizens have directly compared it with Tesla Model Y. the results show that Huawei AITO M5 indicators are higher than Tesla Model Y.

In fact, the M5 is the second cooperation between Cyrus and Huawei, which has already partnered with Huawei to launch Selis SF5, and Cyrus SF5 has launched two models, including a two-wheel drive version priced at 216800 yuan and an all-wheel drive version priced at 246800 yuan. For its part, Huawei also said it would sell 300000 smart cars by 2022. The AITO M5 is another big attempt after Cyrus SF5. The biggest highlight of the M5 is that it is equipped with a brand-new HarmonyOS intelligent cockpit for the first time, which is also the latest product of Huawei to help car companies "build and sell good cars". The electric drive system and intelligent cockpit of the M5 are provided by Huawei, and even Huawei is involved in industrial design, so that many netizens tease online that "Huawei does not build cars." But almost built a car "," Huawei is already building a car in essence ", Huawei has sent out the signal of substantial car construction," Huawei does not build a car "can only cover up the ear and steal the bell. However, at the new car launch site, Yu Chengdong once again stressed that Huawei does not build cars. However, since then, rumors of "Cyrus building cars for Huawei" are still circulating online. in response to this rumor, on December 31, Xiaokang officially responded that it was not true, and declared: "Cyrus, a subsidiary of Xiaokang, is a long-term partner of Huawei." not a contract factory. The two sides will cooperate around the core industries of technology, channels and products, and will not rule out cooperation in new technologies, new products and new fields in the future. "

According to the data currently displayed, the pre-booked number of Huawei M5s has exceeded 6500, which means that Huawei's M5 has surpassed the smart SF5 of Cyrus, the first model Huawei has partnered with Cyrus. According to the November 2021 sales figures released by the Federation of passengers, Cyrus SF5 sold 1446 vehicles in November, with a cumulative sales volume of 6997 vehicles, which is only one year away from 2022. Obviously, the sales volume of SF5 is far from Yu Chengdong's sales target of 300000 vehicles, and the emergence of high-end brand AITO M5 may bring new opportunities for its subsequent development. As mentioned above, Huawei has participated in many designs of the M5, and it is also the first model with Hongmeng OS intelligent cockpit, which will make the AITO M5 more intelligent than its peers, but it will take more time to know how the market will perform in the future.

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