AutoBeta(AutoBeta.net)01/04 Report--

On December 23rd, Huawei released the first model of the new high-end electric car brand AITO, the M5. In previous AITO brand information releases, Huawei emphasized the AITO brand positioning and M5 model information, and did not mention the fate of the SF5, another cooperative model between Huawei and Cyrus.

With the promotion of AITO brand building, a car owner asked the Selis store whether the SF5 would stop production, and got a different answer. A car owner posted a screenshot of a chat with "Manager Wang of SERES delivery Center" in mid-December, asking whether Cyrus would stop production, and the other side replied with certainty that he "stopped". Automobile products are slightly different from other products, daily use wear and accidents, and so on, consumers for the sake of insurance, will tend to find the official store to deal with after-sales problems, so they will be more concerned about the after-sale products, but the suspension of production of the products will certainly have some impact on the after-sale products.

Huawei flagship store sales gave a slightly different answer to the media about the suspension of production: "SF5 did not stop production, but did not accept reservations. Now AITO asks about the launch of the new M5 car, and the main supply of the production line depends on the manufacturer's notice." Did not say stop production, also did not say not to stop production, Selis customer service also stressed that Selis SF5 owners can go to the AITO brand store to enjoy the relevant after-sales service. It is reported that Selis stores will be upgraded to AITO-branded stores to prepare for M5 sales, and the upgrade plan will be completed by December 31st. And outsiders once thought that Huawei wisely selected Cyrus SF5 and AITO as two coexisting brands. This also means that the owners of Cyrus SF5 have bought a new car for less than half a year and need to go to the AITO brand store for after-sales maintenance.

Cyrus SF5 is the first product of Huawei Smart car launched by Huawei in conjunction with Cyrus. The car is positioned as a high-performance electric drive sedan SUV. There are two-wheel-drive versions and four-wheel-drive versions, the former is priced at 216800 yuan and the latter is priced at 246800 yuan. The launch of the new car during the Shanghai auto show was personally hosted by Yu Chengdong, CEO of Huawei's consumer business, on April 20, when officials expected to deliver the new car in May. On April 22nd, the official announcement of orders exceeding 3000 yuan in two days was obviously a good result, which was interpreted by the market as a new model bundled with Huawei's technology and sales channels, but Huawei has repeatedly stressed that it does not build cars, but only helps car companies build cars.

At the launch of the Shanghai auto show, Yu Chengdong said at the launch of Selis SF5 that he wanted to achieve the goal of "annual sales of 5 million vehicles." From April to August, Cyrus SF5 sold 129,204,507,715 cars, respectively, according to the Federation of passengers. In 2021, Cyrus SF5 accumulated sales of 7080 vehicles.

On December 23, the first AITO model, the M5, was released. According to sales reports, most of the data are similar to those of the previous Cyrus SF5, which focuses on Huawei Hongmeng's digital cockpit. The car launches three equipped models with a pre-price of 25-320000 yuan after subsidy.

The release of AITO's first model, the M5, also means that Cyrus SF5 has faded. Two days after the press conference, Chongqing Jinkang Selis released a new and upgraded exclusive courtesy program and upgraded quality assurance policy, including: 1. The first owner of Selis SF5, the whole vehicle and extended range device warranty was upgraded to lifetime warranty (see Selis APP "detailed rules for the implementation of Lifetime Warranty Service") 2. Increase / swap exclusive rights: the first owner of Cyrus SF5 will be able to enjoy an additional 10000 yuan exclusive discount on the basis of enjoying the current promotion rights of the proposed new car if he increases / buys any model under the AITO brand within 4 years.

According to the news released by the China Securities Journal on January 1, WQ has also received 6500 orders in the first four days of its release, and the race Liz SF5 has a better performance. One car owner said on the complaint website, "Selis changed its name to AITO and released the new car M5 in less than half a year." Cyrus service center, after-sales center and official App customer service were all changed to AITO, and the official wiped out the Selis brand within one day, making it disappear! " By contrast, the car owner who has just become a Cyrus SF5 is a bit mixed.

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