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Oh, boy! SONY (SNE) has also announced that it has entered the ranks of car makers. Today, Sony's official website announced a new concept SUV called VISION-S 02.

At the 2022CES conference, Sony Chairman, President and CEO Kenichiro Yoshida announced that Sony Group will set up a new division, Sony Mobile (Sony Mobility Inc), which is expected to be set up this spring and will focus on the commercialization of electric vehicles. "We are exploring the commercialization of Sony electric vehicles," Yoshida said. The implication is that Sony has decided to build a car, and the company's share price has risen.

According to reports, Sony Vision-S 02 is built by Sony artificial intelligence team and robot team, and it is expected to become the SUV model of Sony Vision series.

In terms of the appearance of the new car, the front face of the new car uses a closed flat shape with through-type LED daytime driving lights. From the released pictures, Sony's LOGO is cleverly set in the daily running lights to improve the recognition of the vehicle. The rear part of the car uses the through-type LED taillight group, and the rear part uses the duck tail shape with the roof sliding back and the rear tilting up. In terms of body size, Sony has not yet released detailed parameters. The new car is based on a new pure electric platform and is expected to position a medium-sized SUV.

In terms of interior decoration, the overall design of the new car is relatively simple, the central control adopts a through triple screen design, and the new car is equipped with large-size wheels, hidden door handles and electronic exterior rearview mirrors.

As for motivation, it has not been made public yet.

In addition, Sony stressed that safety has always been its top priority, and a total of 40 sensors were installed inside and outside the car when the SUV was built, mainly to monitor the safety situation. As a result, the announced model has deployed a number of safety-related vehicle sensors, with a number of 40, which can surround the body 360 degrees.

According to public data, Sony is a world-renowned large and comprehensive multinational enterprise group in Japan, headquartered in 1-7-1, Tokyo, Japan. Its main business is in many fields, such as audio-visual, electronic games, communication products and information technology. It is the pioneer of portable digital products in the world. It is also one of the world's largest manufacturers of electronic products, one of the three giants of the world's video game industry, and one of the six major Hollywood studios in the United States.

It is worth mentioning that this is not the first time Sony has dabbled in the automotive field.

In the past January, Sony officially released its first pure electric concept model, the VISION-S. At that time, many netizens speculated that Sony intended to join the car-building industry, but Sony officials denied the news.

In addition to the announcement of the Vision-SUV 02 model, the VISION-S concept car, which was released in 2020, was also unveiled at the exhibition. According to previous Sony news, the Sony VISION-S concept car is positioned as a four-door coupe electric car, which is designed jointly by participants including Magna and Bosch.

In terms of appearance, the VISION-S adopts a slip-back design, and the taillight group also adopts the design of a penetrating light belt. In terms of interior decoration, the new car is equipped with a full liquid crystal instrument and two multimedia displays. In terms of power, the car has two 200KW motors with an acceleration of 4.8s per hundred kilometers and a top speed of about 238km/h. In December of the same year, Sony Vision-S began public road tests in Austria to assess VISION-S security and Sony technology. In April last year, Sony and Vodafone began the VISION-S Prototype 5G driving test in Oldenhoven, Germany.

Although Sony has made a lot of moves in the auto industry over the past two years, Sony has denied moving into building cars. According to previous reports, Sony officials said in 2020 that the VISION-S is only to demonstrate technology, and Sony has no intention of building a car. Izumi Kawanishi, head of the VISION-S project, also said in an interview with foreign media that Sony will not become a car manufacturer, but is committed to becoming a driver of change in the automobile industry.

Now, more than a year later, Sony may have been prepared to officially announce the layout of the auto industry, and this move is to be expected. After all, the same digital technology companies, including Apple, Xiaomi and Baidu, have previously announced their entry into the automotive sector.

But what is different from other car-building companies is that in the past two years and Sony's quiet layout, Sony has accumulated in the electric vehicle industry. Obviously, Sony's announcement to join the car industry is also well thought out, but the general car-building cycle is at least three years, which also means that if Sony wants to launch a mass-produced commercial vehicle, it will take time to calculate. Sony's first model won't be available until 2023 at the earliest, which is just speculation. So far, Sony officials have not disclosed whether the Vision-S 02 is its first commercial product, and the specific car production and delivery schedule has not been announced.

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