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In response to the Selis SF5 "shutdown" scandal, Selis said that due to the listing of AITO M5, the company temporarily closed the booking channel of Selis SF5. "SF5 has not stopped production and plans to restart bookings around the Spring Festival."

According to previous reports, on December 23, 2021, at Huawei's flagship winter product launch, the car M5 of the AITO brand was officially unveiled. Huawei's consumer business CEO and smart car solution BU CEO Yu Chengdong spent more than an hour on the appearance, power and battery life of the M5, which shows how much Huawei attaches importance to the car. Because of its deep binding to Huawei, the M5 is also known as "Huawei Hongmeng Automobile".

Or thanks to the strong promotion of Huawei, the performance of the M5 in the end market seems extraordinary. According to the China Securities News, quoting salespeople at Huawei's authorized experience store, the M5 has booked more than 6500 units within 96 hours (4 days), all of them users who have paid a deposit of 10, 000 yuan.

However, while the M5 has been sought after by the market, another model, the Cyrus SF5, which is working with Huawei, seems to have been given the cold shoulder. Some car owners reported to the media, "Cyrus test driving, show cars, LOGO have all been changed, although sales did not say stop production, but what is the difference between this and the actual suspension of production?" According to a transcript of a chat between suspected other car owners and Selis staff circulated online, the staff made it clear that Selis Huawei Smart SF5 has stopped production. Auto industry concern inquiry Huawei Mall website learned that Selis Huawei Smart SF5 has been removed from the shelves and is selling the M5, which was released in December last year.

It is worth mentioning that just two days after the release of the M5, Cyrus officially announced a new and upgraded warranty policy, including: 1. The first owner of Selis SF5, the whole vehicle and extended range equipment warranty was upgraded to lifetime warranty. 2. Increase / swap exclusive rights: the first owner of Cyrus SF5 will be able to enjoy an additional 10000 yuan exclusive discount on the basis of enjoying the current promotion rights of the proposed new car if he increases / buys any model under the AITO brand within 4 years.

According to an activist book exposed online, in fact, most consumers do not care about the launch of M5, but whether Cyrus SF5 will be suspended after the launch of M5, because the LOGO of some Selis stores have been replaced by AITO brand LOGO, and Huawei Mall has also removed the Selis Huawei Smart selection SF5. It is not surprising that consumers have such concerns. For a car product with a price of more than 200000 yuan, the store was changed soon after it was purchased, and it is obvious that consumers are more worried about the guarantee of product quality.

At present, according to Cyrus official response, "SF5 has not stopped production, plans to restart the reservation around the Spring Festival." Cyrus posted a letter to its SF5 users on its official Weibo account on Jan. 5. Selis said that Selis SF5 will continue to accept orders from users. After the user places the order, we will arrange someone to follow up and assist in the delivery in time. For the users who have already delivered, we promise that the first owner of Cyrus SF5 will not only enjoy the 8-year / 160000 km warranty of the three power system, but also enjoy the lifetime warranty of the whole vehicle and the increment (see Cyrus APP "Lifetime Warranty Service rules" for details). In order to further thank SF5 users for their support, if the first car owner buys other models of the company within four years, he can get a discount of RMB 10,000 in addition to the current rights and interests of the proposed new car.

However, some car owners said on the complaint website, "Cyrus changed its name to AITO in less than half a year and released the new car M5." Cyrus service center, after-sales center and official App customer service were all changed to AITO, and the official wiped out the Selis brand within one day, making it disappear! " There is no official explanation for these operations.

Some industry insiders believe that Huawei will join hands with Cyrus to create AITO M5, the main reason or Cyrus SF5 market response in general, did not achieve the desired results. From April to November 2021, Cyrus SF5 sold 129,204,507,507,715,1040, 2205 and 1446 vehicles respectively, with cumulative sales of 7080 vehicles from January to November, while Yu Chengdong said at the Selis SF5 conference that he wanted to achieve the "annual sales of 5 million vehicles", according to data from the Federation of passengers.

In fact, whether it is Cyrus or AITO, it is difficult to have a high market heat if you rely solely on Dongfeng's well-off society, but after Huawei joined, take Selis SF5 as an example, although the sales performance in 2021 is very average, there is still a lot of room for improvement compared with 2019 and 2020. As for whether the newly launched AITO brand will become the focus of work in the future, and how the construction of the Selis brand will be, Dongfeng well-off has not yet responded.

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